EP 336 – Finish 2018 Strong And Move Into 2019 On A Roll

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NCS 336 | Finish 2018 Strong

NCS 336 | Finish 2018 Strong

 

The last third of the year tends to make people lose sight of their goals and slow down. By September, school starts; October is for Halloween; Thanksgiving happens in November; then December is for Christmas. With all of these things happening each month, it becomes easier to get distracted and this undoubtedly harms your business. Scott discusses the importance of finishing the final few months of 2018 strong and moving into 2019 on a roll. Think about your GSD (Get stuff done). Revisit your schedule and recommit to it. Finally, grab the many networking opportunities the next couple months offer and connect with as many people as you can so you can finish 2018 strong.

Listen to the podcast here:

Finish 2018 Strong And Move Into 2019 On A Roll

Many people are excited about Labor Day weekend. They can take a three-day or a four-day if they head out early to get things done and go have some fun. What I’m trying to get at is for Labor Day, it signals the end of their business for the year. What does that mean? It means the start of the football season. Most people stop working on their note or real estate business because they’re so busy with their football. They’re doing so many Fantasy leagues. They’re going to games or watching games every night. Don’t get me wrong, I am an avid football fan. You have to be behind me to see a Vince Young sign the championship run there. I’ve got the UT Piggy Bank. I am a big football fan myself. I’m looking forward to the Longhorns winning. I think they’re going to go 10:2. I know that’s a pretty thing.

The Last Third Of The Year

What I’m trying to get at is so many people stop focusing on marketing and they stop focusing on doing things because they spend more time going to games. Don’t get me wrong. I love football. It’s a great sport. I’m a big fan of college pro as well, a big Cowboy fan as well. The thing you have to keep in mind is if you’ve already got your schedule outlined and where you’re going but you’re not accomplishing what you want to accomplish in your business, whether it’s real estate or other things, then you’ve got your priorities wrong. I know they kicked off with Maryland and then they’ve got seven cows in a week or two. It took longer than scheduled. I don’t know the schedule. I’m starting to mark my calendar. I probably should so I can avoid downtown if I went to a home game. What I’m trying to get at with you out there is so many people take the last third of the year off for the most part because you think about this. In September, school’s starting up. You’ve got the kids going back to school. You have football starting up. Then into October, you’ve got Halloween. Then you’ve got Thanksgiving in November and Christmas in December, “I’m just going to give up my goals.”

I work out every day roughly around noon to 1:00 if I’m here in Austin for the most part. My trainer, Thomas Nee, a former guest, comes up here and we go to the gym. Usually, there’s one, two people in there. Sometimes there are three or four. It gets a little crowded because it’s not the biggest gym. For the last several weeks there’s been nobody in there. There might be one person who comes in for five minutes then leaves and there’s a guy who comes in maybe doing yoga outside then leaves. I’ve seen that the people who were working out on a regular basis have stopped. They’ve stopped coming in. I guarantee it’s not because they got all fit and everything, but they have given up. They’ll wait until New Year’s to do some things. That’s where the inspiration came from for this episode.

As I’m looking at my calendar and if you’re out there reading this, look at your calendar and all things come together. My technology guy had something on some big stuff. He was like, “I need your event calendar for the fourth quarter.” I was like, “I’ve got a pretty busy event calendar.” We’ve got Note CAMP coming up. We’ve got our Magnify Your Wealth Summit that we’re going to. We’ve got Laughlin Associates and Aaron Young. We’ve got a couple of Fast Tracks. We’ve got a Mastermind. I’m going to New York and speaking up outside of Rochester at a Note Summit, but not in New York. We’ve got a Virtual Note Buying for Dummies Workshop.

We’ve got a pretty busy schedule. You have to balance being busy with getting stuff done, GSD. What are you GSD this weekend? What are you GSD-ing this month? We are two-thirds of the way through the year. I know it has flown by faster than I expected and we are looking at them like, “What the heck? We’ve gotten a lot done this year, but we also feel that there are other things we could be rock and rolling.” We’ve got some big things that we’re working on for the beginning of the year. We’ve got some joint ventures going with some people. Not just real estate deals, but we’ve also got some cool stuff that we’re working on for the podcast here.

I love it because I walked into the office and there were people, “What are your big plans for Labor Day? What are your big plans for freedom?” I was like, “I’ll be working lots of stuff. I’ll be watching a little bit of football.” The big thing you have to keep in mind out there is what are you doing? If you live for the weekend, you have your priorities wrong. Look at your goals. A lot of people have thrown away their goals for the year. They get it in February, “I’m not going to lose that way. I’m not going to close that many deals. I’m not going to do this or that.” It’s never too late to make a run at what you want to accomplish.

NCS 336 | Finish 2018 Strong

Finish 2018 Strong: It’s never too late to make a run at what you want to accomplish.

 

Especially in the note business with what we see here whether it be ups and downs, peaks and valleys as we get to the fourth quarter here, you’re going to see a lot of inventory hit the market. We always do. There are always assets that hit the market come December, come November. Now is the time to be putting that full court press on to the asset managers. It’s the time to be marketing more so people can do things. There are parties every month going on. What are your goals for the last third of the year? If you don’t have any goals, you’re going to literally flounder. You’re going to be sitting here at the end of the year depressed trying to come up with new resolutions for 2019.

What are you doing for your business? Whether it’s notes or the water stuff that you’re doing, we always have these big goals. We want to accomplish them, but we’re not willing to put the work in. We’re not willing to day in, day out, put the stuff to work. It does not have to be crazy stuff that you’re doing. It can be little things, one thing each day you put towards it. A lot of people ask us how we do so much marketing. We don’t do a lot of marketing, we do a lot of repurposing the content. We do our podcast every morning. It’s our 30 to an hour bit of marketing to start the day off, to communicate with our tribe, to communicate with WCN crew or our Note Nation family, to touch base and stay on our mind.

Laughlin is great going back and checking out your corporate books and getting some stuff rock and rolling, but what are you doing to make those books worthwhile? We have gone to a lot of events. I’ve spoken twelve or thirteen times over the last few weeks. It’s been great. Speaking has been awesome. I enjoy it and I’m pretty good at it. I’m having fun with it because I’m my normal self up the stage as who you see in front of you most of the time. I don’t have to put an air on and I don’t have to fake things.

I see a lot of people going to these events and that’s how they’re getting their fix on. They’re scratching, they’re rich. They’re going to the Midwest Note Summit. They’re going to Propelio. They’re going to the Quest Expo. They’re coming to the Mastermind. They’re going to the Meetup groups. They’re going to Note Expo in November. They’re going to go to Magnify Your Wealth. First and foremost, what are you accomplishing? What is your goal? If you’ve got a goal for the year to raise capital, how much are you raising capital? I guarantee, the amount that you’ve raised in the capital is directly proportionate to the number of deals that you’ve closed.

I had a young client in the office who swung by. We met in the FFN Cruise. He’s moved to Austin. Brantley Gunn came in and visited us from Jackson, Mississippi. I had a great visit with a guy. He’s done some good stuff over the last couple of years with real estate deals where he basically at 27 is just chilling. He is figuring things out. He likes Austin. He likes the ladies, I think. He’s figuring out what he wants to do real estate-wise because he’s done some fix and flips. He’s got some rentals. He’s got some owner finance stuff. He’s got some Airbnb stuff down in Jackson, so it’s providing an income for him, which is phenomenal. Kudos to him. He came in and he was like, “I don’t know if I want to focus on note side or I want to focus on real estate side.” I’m like, “Whatever you do, you’ve got to focus because you’re not going to find success if you’re all over the place. You’re chasing your tail.”

Unfortunately, a lot of people just chase their tail or they lie to themselves about chasing their tail. They lie to themselves. We lie to ourselves more than we lie to anybody else, “I’ll go to the gym tomorrow. I’ll be fine. I’ll make that offer later. I’ll make that phone call later,” and we never get around. “I’ll send an email blast out this weekend,” and a week goes by, a week goes by and a week goes by. Everybody does this. I look at it and I’m like, “I’ve got to get this affidavit out.” I print it. “I’ve got to get this thing out for redemption.”

If you can put some action steps you can make the last third of the year your most productive part. I don’t care what you failed in the first eight months of the year. It’s in the past. You can’t do anything about your history. What you can do is what you can do going forward. Many of us get so busy driving. It’s like we’re driving down the road and you’re constantly looking the rearview mirror. Then we wonder why we’re driving the ditches. We dive into the big holes because you’re not paying attention to the road. You’ve got to sometimes rip that rearview mirror off, throw it in the back seat, and keep driving for your future.

Emailing Asset Managers

We have a question, “Is emailing asset managers every two weeks to two months since it is the end of the year?” I’ll say yes and no. It all depends on what you’re emailing them about and what your follow-up is. Emailing twice once every two weeks is not bad, as long as you make it productive. This is what I would do. The first thing I do, obviously if you’ve got asset managers that you’ve pulled a list from, send your hello email out, not a letter on Tuesday or Thursday, either 11 AM or 2 PM is usually the best times. Then send a follow-up email opposite. You send on first Tuesday, then send a follow-up email on Thursday for those who didn’t open the first round and at the opposite time. If you send it Tuesday at 11 AM, send it on Thursday at 2 PM. That’s basically an email to those first weeks and then I follow up two weeks later or the next week to those who’ll open the email saying, “Thanks. I just wanted to follow back up with you.” Then maybe an email to those who didn’t open up either of those the first third week. Then rinse and repeat that every month. “What do you have? Here’s what we’re going.” It’s definitely important to do that. Everybody knows that I love green. The green wall, the green logo, the green sunglasses, the green vest when I wore when I speak. It’s hard not to bring a green lanyard on We Close Notes.

I’m burning my image into people’s brains. The asset managers, it’s green background on my emails. It’s a green logo. Brand yourself first because you have your face there. They’ll identify with the face faster than they identify with a logo. One thing I would highly recommend you do is to smile in your photo. When you put your photo in there, smile. Show some of those pearly white teeth you’ve got. People are all on the pose, you instantly have to smile like, “We’re having fun.” I know you’re a big, tough guy like me. Smile and it will open up more doors than anything else. I see people all the time. They look like a mugshot in their LinkedIn profiles. I know you’re laughing at me, but you know I’m right about this. You need to put a smile on your face. I give Jonathan Burden, our buddy in Louisiana a hard time about it because he always looks like he’s pissed off. Smile and you’d feel a lot better.

NCS 336 | Finish 2018 Strong

Three Feet From Gold: Turn Your Obstacles Into Opportunities (Think and Grow Rich Series)

If you did not know, Magnify Your Wealth is in San Diego on the 4th, 5th, and 6th of October. It’s an amazing event on asset protection and GSD, getting stuff done. It’s the whole thing about being three feet from gold as our buddy, our mutual good friend, Greg Reid wrote the book with Sharon Lechter, Think and Grow RichThree Feet from Gold. Don’t give up three feet from the gold, many people do this. How the story goes is back during 1849 when there was the gold rush in San Francisco, California, a guy was digging. He had his own gold mine. He was digging down there and didn’t find anything. The trash man was walking by and collecting stuff to recycle and the guy who saw him said, “Take it all. I’ll give it to you for $5 or cheap.” The guy who was looking around was like, “This stuff is worth more than that right now. I’m taking it right now.” Then he took the plans down to a guy who’s a geologist or something like that and talked about it. What had happened is the guy who got rid of the mine had found gold originally, but he kept digging and couldn’t anymore, so he gave up after finding a little bit.

Darby is the guy’s name. It’s a great book, Think and Grow Rich and Three Feet From Gold. They went back and found where the guy had hit the gold, instead of going down, he turned 90 degrees and found the biggest vein strike, because gold runs in veins. If you dug down and you hit it and you punch through it, you’re not going to find it. If you go down and find it and you go take a 90-degree, that’s what happened. That’s where the biggest gold is. There’s enough gold to fill Fort Knox right now. A lot of us get down to that three feet and stop. We get so close to our goal because we don’t see instant gratification. We don’t see the things that we meet. We give up on seeing things because we’re like, “We don’t see it. This doesn’t work. We’re not having instant gratification and I’m lazy,” and you can’t do that. You’ve got to keep pumping up things. You’ve got to keep doing things.

You have to realize that we’re all in the real estate game for a long time. I always ask people, “How long are you going to be in the game for?” “We’re only here for a year,” then don’t do anything. If you’re going to be in here for a year, five years, ten years, thirty years, you’d be doing real estate investing for the rest of your life, start marketing now. Start doing the video. Start doing the deal case study. That’s the advice that I give. I was like, “Start marketing whether you’re doing REOs, rentals, fix and flips, your Airbnb or your notes. Whatever you focus on start sharing it now so you can plant the seed. In a year, five years, eighteen months or two years, you’re just blowing up across the place.”

Marketing And The Formula To Raising Your Capital On Database

You could have done all this work for the first eight months of the year. If you did, you’d get and start to see results. If you haven’t, it’s okay, start doing stuff now. Come out October, I’m planning out my 2019. I’ve already started to set goals for 2019 of what I want to accomplish. My marketing team is already starting to put things in place for next year because we want to be ahead of the schedule. If you’re failing to plan, you’re planning to fail. You’ve heard that analogy. You have to have a game plan. You just can’t be the whole floater, “I’m getting some stuff done.” You won’t because life will get in the way. You’ll drift and you won’t find success.

Look at where you’re at now. Let’s take a real honest look at yourself. There are some things that you can do to gauge where you’re at and where you want to be. Let’s say you want to raise capital. One of the easiest things that I do is I have a formula for raising capital based on where our database is at. This is why you see me constantly marketing, you see us constantly doing these things. We want to grow that database up not only for note investors but note buyers or note sellers and also funding sources.

A very easy place to start growing your database is LinkedIn. The best thing to do at LinkedIn is to look at where you’re at right now. Write it down if you’ve got 500 connections on LinkedIn and look to double that number by the end of the year at least. You could triple it or quadruple it. LinkedIn is one of the greatest prospecting for gold places out there right now with what they have going on with their videos and the updates and how you can easily track down people that are in your circle who don’t know you yet, it’s phenomenal. I’ll give you an example. If you’ve never gone through and set up your profile efficiently and followed the step-by-step process on LinkedIn, that’s the first thing you should do. The second thing you should do is they have a thing where you can log in and you allow LinkedIn to log in to your email. Then they’ll go through and pull every email address you’ve emailed out to through your Gmail, Yahoo or whatever email address. It will pull a list of emails that you sent out to. They’ll go and identify and see who’s got a LinkedIn profile. A lot of times they’ll find people that you’re friends with that has a LinkedIn profile but you’re not connected with. That’s an easy thing. If you’ve been using that email for a little while, you’ll probably find at least a couple of hundred, if not a thousand or so people that you’ve emailed to over the years that have a profile you’ve just have not connected to.

Do that. It’s one button. The first step is to connect with those who have a LinkedIn profile. The second step is I ignore the second step of LinkedIn, where they’re like, “Let’s send an email invite to everybody who has every email to LinkedIn,” you don’t want to do that because a lot of those emails are dead. The first step of that is sending out to whom you’ve emailed before. That will help people to start connecting with you. That’s the first part of LinkedIn. The second part of LinkedIn is easy to do, start typing in, “Real estate investor.” Real estate investor is the job title and then hit search, then filter it down for second connections. Not the first connection because you’re already connected to those people. You want to look at the second-degree connections, not third degree, just second-degree connections because you want to be one person away. One degree of Kevin Bacon away.

I would start connecting with those people. “Scott, are you saying to send a message to somebody I don’t know on LinkedIn? That’s outside of my comfort zone.” You’ve got to get outside of your comfort zone. If you want to accomplish anything big in your life, you have to get out of that comfort zone. You’ve got to start doing things to make things happen because that’s fairly easy to do. If real estate investors are great for you, then great. If you’re targeting mortgage brokers, great. If you’re targeting podcasters, type in podcast. It’s not hard to do. You just have to do that and then spend the time to connect. It’s pretty simple and a pretty easy process of things and that’s one great way to add a lot of connections. LinkedIn will only allow you to add about 10%, 20% of what you already have as connections. If you have 500, you probably only have 100 before it shuts it down.

You may not know this, if you jump on the mobile part of LinkedIn, it allows you to keep on adding stuff. That’s a little hard, but at least it adds some stuff. Ryan Harper is doing a great job with the daily video going on LinkedIn. He’s one of the few who is out there using videos on there, the DailyRye.com. Using those simple tools of connecting to other real estate investors, doing that alone, you’re not going to do that very often. You just sit down in front of a football game, then connect. That’s what I did when I was watching a football game. I went through 6,000 connections to a lot of people out here that I connected with. What’s the best way for me to connect with them? Am I going to jump on a plane or go to all these Meetup groups across the country and try to find them on Facebook? Then I was like, “I’ll just use LinkedIn.” That’s just mostly real estate investors. There are a lot of asset managers there as well. There’s just a lot of great stuff there. If you want to get further in life, you have to start doing things. How does this tie in with raising capital? If I’ve got 13,000 connections, everybody’s at least worth $1,000. If I have 13,000 connections, I can add three zeros under that. This is about $13 million in private capital in that alone, now there’s more than that.

Updating your profile, connecting your emails and then going through adding real estate investors are the three big things, but there’s one critical step that you have to do. The fourth thing is to export your list. It’s very easy to do. You can basically do a data archive, a data download. It takes about a couple of hours to download and send you a file to your inbox in LinkedIn. The fifth thing and this is the most critical step, you can’t do this without the first four though. This is the most important step. You take that list, if you download it and put it in your email service provider, put it in your MailChimp or Infusionsoft and send an email out to them. What you’re going to say is, “We’re connected on LinkedIn. I see you’re a real estate investor. I’m an active real estate investor too. I just wanted to reach out and connect with you. Connect with me on social media and I’ll connect back with you. I’m trying to expand my network of real estate investors.”

Then start doing something on a weekly basis and email blast out to the list, “Here’s what we’re focused on this week. Here’s what we’re going on this week. Here’s the deal that we’re working on this week.” This is a very simple formula to get where you want to be. It’s a very simple formula to find success with this. If you grow your database and you send an email out, only probably 20% of people are going to open the email anyway. If you have 1,000 people, only 200 people are going to click on the email. 200 times 1,000 is still $200,000 in private money right there. That’s still not bad. You can still buy a lot with $200,000. The more you send out, more people will opt-in. The more people will read it from here and there. People will check it out.

NCS 336 | Finish 2018 Strong

Finish 2018 Strong: The more you send out, more people will opt-in.

 

That’s the sixth thing. It’s rinse and repeat. Have content, have something that makes sense. When I get a list from an event, that’s one thing we do. We go in and upload the list into LinkedIn and see if we can find it. You can do that very easily by uploading the emails. If you’ve got a database already, upload to your list manually with a spreadsheet into LinkedIn, then it will go out and find those people. You can do the same thing. You rinse and repeat and then you need to do a lot with that. You’ve got an email list. You can upload it to Facebook. There are a lot of things. If you’ve got people who opt into your list or update their information through a post, you get some text message direct to their phone. Those are the little things to get big things done and it does not take a lot. It all starts with you sitting on your computer on LinkedIn and that’s one basic thing that you could do between now and the end of the year.

It’s one simple thing. You can do that at any time of the day, too. It can be at night. I would not necessarily be doing it during the day, during prime business hours. When you’re sitting there killing time, watching TV, waiting for your spouse, whether they’re trying on clothes or you’re at the mall or just chilling, pull out your phone. I’m just answering connections. I’m doing a little work in five or ten minutes that I have. Then, set a goal for yourself. I got a phone call from a realtor probably calling to try to maximize their fourth quarter, which is awesome. Set a goal for yourself. If you’re at 500 connections, try to get the 5,000 by the end of the year, try to get to 2,000. Set some goals for your stuff, stretch yourself. Doubling a thousand, that doesn’t take a lot of work. That’s one basic thing you can do between now and the end of this year.

Networking Opportunities

There are some things that you can do. As we get to the end of the year with parties, Thanksgiving and Christmas, people are a lot friendlier and that’s where you actually get a lot of fodder, a lot of good stuff you can add to you like, “What are you doing for Halloween? This is what we do. We’re going to the Quest Fright Night on October 25th. Happy Thanksgiving. We’re going to feed ourselves some content at the Virtual Workshop or at Magnify Your Summit or Christmas.” Everybody gets those crazy freaking Christmas letters from your family, “Robert is still drunk. He can’t find a job. He’s holding out for a management position and it’s two years later. Little Susie is cross-eyed and failing math. Little Johnny still has that lip infection and he’s still drooling all the time. As for me, I’m clinically depressed but I’m on antidepressants, so I’m in a good mood.” We all get those stupid letters of the year in review. “Here’s what we accomplished. Hi, how’s it going?” Be smarter, add. Send a letter. Send an email out to your database.

Those are simple things that you all can do to find success. You’re going to have more networking opportunities now through the end of the year than you would have had probably in the first eight months. If you look at the parties, if you look at the things you want to do, don’t be afraid to go out there. Don’t waste your time going out there and hiding in the corner. Don’t be one of those people who goes out and hides in the corner. That’s not effective. It’s a waste of time for you. Be out networking. Take business cards, take a flyer. Be interesting. Go talk to people because those opportunities don’t always come along. If you don’t use these opportunities to expand your business between now and at the end of the year, you should just stick to a job. It’s good to see people out there.

This is not rocket science. I’ve not said anything that’s going to cost you money. I might cost you money and can only exceed 2,000 connections on MailChimp, but that’s a valuable thing. You’re in business. You should be doing the things that business owners do. Do you know what business owners do? They market. They send an email out to their database. Do you know how to send out an email to your database? It’s through a video. Do a video, do a little live stream. We are all a product of our networking. If you want to close more note deals, if you want to raise more capital, if you want to sell more deals with your wholesaler or whatever it is, our database and our connections are our lifeblood. If you’re not adding people, you’re not connecting, if you hate marketing like I saw some guys that are like, “I hate marketing.” I unfollow because that kind of stuff is a broke mentality and if you’ve got broke mentality, I don’t want you in my circle. We’ve got some big things to accomplish.

We’re at 13,000, 14,000 connections. I’m going to try to be at 20,000 connections by the end of the year. I’m going to throw that out here because I’m going to hold myself accountable like I’m going to hold you accountable. Maybe it’s a little bit easier for me because I do have a lot of connections, but I’m going to try to be at 20,000 connections by the time that January first rolls around. That’s what I’m going to do. I know that if I add 6,000 more people to my database, we’re rock and rolling. I challenge you all to do that. Those are the little things that you can do. It’s not hard to do. It’s something that you do in your spare time, day, noon, night, middle of the night. These are simple things to do like connect.

For connecting with other real estate investors, I don’t care what they’re focused on. They are going to want to work with you. If they see you marketing, they’re going to want to do something with you. They’re going to reach out to you as the expert in their tribe. There’s only about 5% of us that are crazy and by crazy, I mean productive. We don’t care because we’re just going to keep rock and rolling. Ryan Harper is in that 5% with me, Dickie Baldwin is in that 5% with me. There are a lot of people who are coming on here that I know are that way. You’ve got to be focused. You can’t be trying to do four or five things. You’ve got to be focused on one thing and let everything fall in line with that one thing that you’re doing.

I get offers all the time from different people for different things and it’s not what I want to do. The most you could probably do is two things and that’s if you don’t have a full-time job. If you’ve got a job, that’s your one thing. You’ve got to add that side hustle on your 7 PM to 2 AM thing on the weekend thing and that’s about it. You only got bandwidth for two things. If you’re trying to do three, four or five things, you’re not going to find success.

I had a good conversation with a lady who came up to me and she bought her business card and handed it to me. She said, “I’m doing this and this,” and I flipped it over and there were twelve things in the back. I hardly could read it. I’m like, “Save your money,” and she was like, “What are you talking about?” I was like, “Notes are not for you,” and she looked at me. I said, “You’re all over the place. You’re a hot mess. You’re all over the place with different things and you’re not going to have any success. All you’re going to be doing by trying to add this extra thing is just wasting money.” She looked at me awkwardly. I was like, “No offense, I don’t want your money. If you want to go learn some stuff, go watch videos. When you’re focused on things, then come talk to me at that point because I’m not going anywhere. Right now, you have no focus and you’re all over the place. That’s not going to help you and it’s not going to help your clients. It’s not going to help you achieve the type of goals that you want to do.” She was like, “I’ve heard this big thing and real estate is going to fund a big chunk. I need to do this. I’m a copywriter.” I was like, “You’re not effective in anything because you’re combat ineffective.” If you guys want to be combat effective in what your business is, your note business, your real estate stuff, focus.

The four months left in the year can make or break your year. That’s why the fourth quarter is so great. You’ve got comebacks, you’ve got things. If you shot for some big goals and you’re going to come up short, that’s okay. Don’t come up so much shorter though that you get discouraged. Keep working. We all will drift. We will all fade off. We will all lose our focus a little bit and get tired, but that doesn’t mean you’ll give up. Take five minutes rest, take a couple days off rest, but then dive back in the frame and you’ll have more opportunities between now and the end of the year.

NCS 336 | Finish 2018 Strong

Finish 2018 Strong: We will all lose our focus a little bit and get tired, but that doesn’t mean you’ll give up.

 

The beautiful thing too, if you could get kicking it, rock and rolling now, these four months is a great ramp up to 2019. You could bust open and make 2019 your year to kick ass, take names and accomplish things. If you give up now and say, “See you later 2018. I’ll get started on New Year’s Day,” you’re going to find yourself repeating the same thing all over again. You’re going to be your own personal hell of Groundhog Day. You don’t want that. Go make something happen. Get off your butt and start taking action in the note business.

One of the beautiful things if you’re a note investor, sending emails out to asset managers, but you can use the same concept with reaching out to asset managers or secondary marketing professionals on LinkedIn, building a pretty good database and reaching out to people on a regular basis, not once a month but at least once, twice a month or once a week to your LinkedIn database is not a bad thing. Once a week to your total database is not a bad thing, that’s part of what we do with Note Night in America to most of the time. We’re at episode 22 and 23 until we’ve missed in links to the travel or holidays, but we still show up. We’ll have some great things to accomplish.

Go out and make something happen. Be focused, be dedicated. If you’re struggling with doing a ton of marketing things that you want to cut things away, near it down to one thing or two things, and then build upon those. You don’t have to try to do 20, 30 things because it’s not going to be effective. Pick one or two things to be effective and to start doing it. If you’re struggling with what those two things you should be doing in marketing, drop me an email at Scott@WeCloseNotes.com. Jump on Facebook and send me a direct message. Tell me what you’re focused on. Tell me what you’re trying to accomplish and I’ll give you the best counsel or I’ll put you in touch with somebody who can give you a good counsel or you can choose me.

Go out and make something happen. I’m proud of everybody out there. Everybody can achieve their dreams, you just put it into work. Be that 5%. Be that little bit of a crazy person who helps you stand out from the rest of the world. Don’t hide in the crowd. Stand up. Be yourself. Those who are willing to do the little bit extra, they stand the crowd. They’re the ones who find success or success finds them. Have a great day and I’ll see you all at the top.

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