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I’m excited to be with you. We’re talking and sharing a few of the nuggets that you can be doing in your note business. This episode is tailored more towards those who are working full-time. They have a full-time job, they’re not 100% in the note business. We’ve got a great group of students that are still working full time that are doing this as their side hustle. They got their ten to fifteen hours a week to work on different things and the weekend is when they get a lot of that done. These are some of the things that are great things that we do and at the weekend. The first thing you can do is writing your email that goes out to your database. With the beauty of email service providers like MailChimp and Infusionsoft, you can spend some time on a Saturday or Sunday or a Friday evening or another time slot during the weekend to pre-write your email that goes out on a Sunday night. Honestly, the best open rates that we see are always Sunday night between 6:00 PM and 8:00 PM. If you’re going to post anything social media-wise, do the same thing at roughly 7:00 PM, 8:00 PM or 9:00 PM on a Sunday night.
Think about it. A lot of people are going to be lying in bed Sunday night or finishing up with something before the HBO series comes out or they’re watching something at night. If they get the kids ready after dinner, at 7:00 PM, 8:00 PM or 9:00 PM is when they start looking at their phones to see what they missed over the weekend and what they need to focus on. They start getting that pain in their belly as they’re starting to think about what they’ve got to go back to on Monday. Spending time on the weekend prepping for your email blast is the first thing. That’s one of the most powerful things. I’m a big proponent because this is what we do. I try to get my emails prepped before Sunday rolls around. I try to have it done by Friday afternoon. The time that I do very little marketing is Friday after 3:00. At Friday 3:00, most people are checked out whether they’re going home, whether they’re leaving for a long weekend or just ready to get the heck out of dodge.
Social media posting is great, but an email blast after 3:00 is useless. The second thing that you can be doing that falls in line with that email is setting up pre-writing your email that can go on to an asset manager or secondary marketing professionals. If you’re pulling a list from some of the sources that we teach in some of our workshops, that’s a great thing to pull those lists together and pre-write email that’s going to go out on Tuesday and Thursday. Using MailChimp or Infusionsoft or some other CRM tool, you can pre-schedule those things to go out effectively while you’re at the office. When do you want your email to go out to asset managers? You’d want to go out somewhere around 11:00 on their time on Tuesday or 2:00 to 3:00 in their time later in the afternoon. Flip flop that on Thursday and send a follow up to those that didn’t open the email. You don’t have to rewrite a new email. You can send the same email and send it a different time because they didn’t read the first time. They’re not going to recognize it the second time around. That’s the big thing that we see. If you can pre-write that or pre-schedule it, you’re going to see somewhere around an 18% to 24% open rate between the two emails and then go from there.
One of the effective ways of helping us work on the weekends is if you’ve got some spare time, use it on LinkedIn. Go to LinkedIn when you’re sitting around, when you’re at the mall waiting for your husband, waiting for your wife, waiting for the kids. You’re sitting there and on your phone, you might as well jump over at a LinkedIn profile and go and do a quick little search. Type in special assets or secondary marketing managers and then look for second-degree connections and then connect with those asset managers. You may want to write a simple message in your Notepad like, “I’m just wanting to see what you had in your books and portfolio. I would love to see what you have available that we can buy. I’m buying for my own portfolio,” something simple like that. Something you can simply copy and paste into the message box on LinkedIn as you’re sending a direct message to people. It’s a very effective thing. You can knock out a hundred a night for sitting there in an hour, for the most part. It’s not that difficult to do. It takes less than a minute per post. Just spend some time to go through that and that’s a great way to market. I’ve had some great banking relationships by reaching out to asset managers from the comfort of my own couch or waiting at the mall for somebody to come out of the changing room or something.
Here’s another great thing to do on the weekends. If you’re marketing something, you have an open house and a realtor, you’ve got promo going off your mortgage broker, you’re trying to hit some sales goals. You may want to start marketing some things and setting up your Buffer account or your Hootsuite or your Sprout account or if you have social media mass sharing files so that you can maximize your week. Not just the weekend, but the week. It’s a great idea if you want to get some brownie points fast. It’s okay to have fun. You bust your ass whether you’re working for yourself or you’re working for a JV. It’s okay to have some fun at weekends. Just share what you’re doing. If you’re eating your first breakfast taco out there or if you’re going out to Torchy’s, one of the places for brunch with a family, share it.
People enjoy that interesting aspect of the fact that you’re not a robot. Whether their life is up or down, it’s okay to go ahead and share that like, “We’re going there this weekend. I’m going to a concert. I’m hanging out.” Steph is getting ready to head to Dallas. On the way to Dallas, she’s going to pick up some cats to rescue. Hopefully, she’s sharing that because people want to see those interesting things in your life. I look at my calendar, my office here is already planning for the week. We’ve already got posts to post throughout the weekend. It’s the things that I’ll share and that’s the important thing. People will look at your stuff, but they’re going to look more so come Sunday night more than anything else. At Saturday night they’re busy, on Friday night they’re probably at happy hour with margarita madness for the most part.
One, pre-write your email to go out Sunday night to your database. Two, pre-schedule and pre-write your email that goes out Tuesday or Thursday to your asset managers. Three, planning your social media to post throughout the week is a good thing to do. I always try to have ours done by Friday before. In that way, we’re covered and then periodically as things pop up through the week, I’ll add it to our Buffer account. Let’s make sure to get this posted to Twitter or to YouTube or to LinkedIn. Those things will come up, but the most important thing is to take a look. If you don’t have anything else to post about or you’re not happy about being single, “We’re doing the singles go to mingle.” It might be something like that or, “I’ll help you fall in love with the returns this weekend. Fall in love with notes for the virtual note buying workshop.” I come up with these fun and stupid things, but those are what keep people seeing me is what keeps me on their mind or I stay in front of them. I just got finished recording a show and I was like, “I’ve been doing podcasts for seven or eight years.” They’d seen all the other stuff that we’re doing in marketing on a regular basis, not just for the note business, but where we are headed and things we’re doing.
If you can’t have fun at what you’re doing, don’t do it. Nobody wants to do something they hate. If you are disliking what you’re doing, spend a little time this weekend to recharge your batteries. Go to a movie and unwind. I’m going through a two-day class online with Merrill Chandler. I’m looking forward to that. I’ll be posting some things up from that. I’m learning from his credit weaponization class. It’s more ethical and more fundable. If you’re sitting there getting ready to head out of the office, trying to kill the last few minutes of your day, you’re sitting here watching or reading this, take some time. Take two or three hours. Spend a little time. I know you’ve got to get your work done. I know you’ve got to get other things done, but for many of you, you are in the frozen tundra still. It’s cold outside. You’re going to be outside somewhere. If you’re bored, I have some things that you can do. Pre-write your email, pre-write your asset manager blast and spent a little time on LinkedIn connecting with asset managers and then pre-plan your week.
It’s the four things that you can do on weekend and these are effective things that you can do. Preset it up, it will work as things respond. You can control the conversations specifically with your database or your asset manager list. You can get an email back. If you get a few phone calls, great. Take five to ten minutes. It will make it that much more worthwhile when you get things done. I hope each and everybody has a wonderful weekend. If you’re reading this during the week, I hope you have a great week. Once again, always go check out our website at WeCloseNotes.com. Check out all our back episodes along with making sure to subscribe and leave us a review on iTunes or any of the other podcasting platforms. Otherwise, thank you so much and we’ll see you all at the top.
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