EP 425 – Viral Entrepreneurship with Michael Silvers

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NCS 425 | Your Message

NCS 425 | Your Message

 

Scott talks with Michael Silvers about entrepreneurship, viral marketing, building a tribe, and podcasting along with his Viral Marketing Bootcamp. Michael is a lead trainer and director of coaching for an international personal development company. He shares his great insights about being out there and sharing your message. Almost everyone in the world connects to a number of things, and you should take advantage of that fact by sharing your story because there will always be people who listen no matter what industry you are in. Michael also touches on bringing a shared economy to podcasting which gives you a family and a team to support your message.

Listen to the podcast here:

Viral Entrepreneurship with Michael Silvers

We’ve got a very special guest. I am honored to have my friend, Michael Silvers, joining us. For those that don’t know how awesome guy you are, why don’t you share who Michael Silvers is and why they can get some great nuggets in this episode?

I’m glad to be here and thank you so much. Anything I can help your audience, I’m always open and happy to. I was born and raised in Los Angeles. It’s been about a twenty-year journey in personal development. It started with where a lot of people started in that world was network marketing. The first year what I realized was I needed to build the team. It wasn’t about the product and everything else. I built the team. I learned everything I could from Bob Proctor and Zig Ziglar on leadership. They were part of it. I spent some time with them. I was very honored, and we built out a coaching program. All of a sudden I realized with my background in clinical psych, I could go coaching. I started to spend five years of my life in Australia.

It was that preamble of where’s your life going next and how are you going to take the road? My road kept moving back towards this personal development. At that point, I had a great network of a marketing team. I honestly said, “Is it okay if I travel, go and change the world?” They’re like, “We got this, go.” Part of that too was if you ever heard of the Millionaire Mind Intensive, I took 45 members of my team there. What that did is by taking a lot of our team through that is they had the mindset to move forward no matter what. That changed my life because that created true freedom for my wife and me, to be able to go on this other journey of personal development and help speakers along the way.

For many years, I’ve done 4,000 calls with people in personal development, Wayne Dyer and everybody out there. I’ve been on stages. I have probably been in every country there is that has personal development and work with the team for many years. That even puts Tony Robbins and Robert Kiyosaki on around the world. I’ve learned a lot, I have done stages, I build programs, and I’m working very intimately with one of the heads of Instagram TV. Building out for how we leave a legacy and that’s where I’m at. It’s legacy time. It’s how do we take everything we’ve learned from all this around the world and everything that we do, all the connections we’ve made. I look at my grandkids, and I’m doing everything I’m doing for my grandkids.

We’ve got a lot of people who can identify with that, wanting to do something for the grandkids. We don’t have a young crowd. We have a more seasoned crowd who tune in to the Note Closers Show, watched the videos and join that. Most real estate investors are like that. Our normal avatars are 35 to 65. Those that have a little bit more seasoning or more notches on their belts, they’ve got family. It’s not about what they can suck away because you can’t take it with you. You want to help those that you’re going to be leaving behind. I love the fact that you used the words, “Leave a legacy.” I was in the Bahamas with my buddy, Jeffrey Taylor, who’s Mr. Landlord with a couple of 100 people. We’ve talked about leaving a legacy. We had an event a few years back called Create a Legacy. I believe you can only do so much for yourself before you get burnout. When you start building things, not only for yourself but for your family, your grandkids and building other people successfully, that’s the passion that drives us all as entrepreneurs.

One thing you and I have done is we’ve both spoken in front of hundreds of thousands of people. What you realize when you’re onstage is it’s not about you. It’s never about us. It’s never about you. Everybody we touch has the potential to communicate. Let’s say twenty people and if we have that message on the stage of being of service and it’s all about them, how are they then going to take that message out? We talk about financial legacy. If we both are creating these markets of individuals who are independently wealthy, financially free, passive income, then my next turnaround is while you’re doing that, be of service. Money is easy to give. It’s the way, but spend the day at the soup kitchen, spend the day with the home, start to do those things and take your kids and grandkids with you.

As entrepreneurs, the road is not straightened. It’s twisted, under construction, you’ve got to backtrack sometimes. It’s full of off-ramps. The important thing is that no matter what we do, oftentimes even on our worst days, we’ve got it better than a lot of people. Many of us have to keep that in mind. If we’re complaining about our meal, we at least have a hot meal. Our shirt might have a stain on it, but at least we have a shirt. The hot water in the hotel might take a little longer to come on, but at least we have hot water. You’ve seen it so much. You talked about learning from Bob Proctor early on. I’ve had a chance to spend some time with Bob at different events and speak on stage with him. He’s a great guy. Most people don’t realize that he got his start in janitorial services. That’s one way to be humble.

When you’re in front of an audience, you’re talking about Bob Proctor, I always say, “Envision this, toilet Bob, put this together and figure it out.” That man made a dynasty, it’s amazing. That’s the thing. You do whatever it takes. How do you look at a situation in a different way? From what he built with what he built, how many people did he employ? How many people had jobs that might have not? How did he create a positioning for them that was never in their life before? That’s the beauty of legacy of what we’re all creating, and we don’t have the problems. We’re in that one percentile, which means we have a bigger responsibility.

I was in Orlando at Podfest with a bunch of podcasters, and there are three levels. There’s somebody who wants to do a podcast, whose starting off and then you have people that have been around for a while, have gotten over that hump. That’s the same thing I see in real estate. I see that in a lot of things. People want to do something but don’t know where to begin, those who are getting started, get their toes in the sand. They don’t know if they’re going to stick but then there are those that stick beyond it. It’s the fact that we’ve got to grow our mindset from where we’re at now to where we want to be to get where we want to be. It’s the big thing that most entrepreneurs and people struggle with.

It’s that sticky, you’re going to talk my language. You hit podcasting. I did a whole seminar on that. You take a look at the statistics of how do I keep myself engaged in. It’s the larger audience that I’m starting. No matter what business anybody is in, no matter where you’re going to have a social media arm, to have people know you and promote you is huge. If you take a look at podcasting, it is on the verge of explosion. It’s not even there. If you look at the statistics, 83% of people drop away after 21 shows. Why? There’s no feedback. It is boring. You can think of it that way. I’m talking to myself. I don’t see myself because a lot of times they think it is the audio part. They don’t realize the whole video nation around it. Maybe I’ve shown it to my brother and he went, “That sounded nice,” but you don’t have that feedback where when we’re punting out YouTube shows, it was live, and all your cronies around the world were watching it. Your shows get delayed and hit the next week. There is that staying power. The other thing that happens is you’ve got to realize, just in the United States, 124 million people have heard of podcasting. If you take a look at something that’s about to start and you take a look at where it’s going to go, we’re in the infancy. Do you want to be part of this infancy?

We talked to a YouTube influencer who’s jumping over. Her comment was, “It’s a lot of work because with YouTube channel we had the camera sets, this and that, and scripting the show.” She’s an influencer, “It could take a week to produce a show.” I said, “Think of it this way. I get my iPhone, I talk into it as I’m walking down the block for eighteen minutes and I’ve got a podcast show.” It’s that shift in mindset with what is it? What is your message? What do you want to create? That’s the other thing we get all the time, what is my message? Can you talk? I can talk. Can you talk on an iPhone? I can talk on an iPhone, and then you can podcast because the audience will come from either the specialty, like for your show, things that they’re listening to.

I listened to your show. You don’t just talk about notes. It’s brilliant because it brings in cutting edge what’s going on around the world. For those who are starting to podcast, here’s what I say. Do 21 shows for ten to eighteen minutes. I don’t care. It doesn’t matter. Talk on your phone after 21 shows, if you still think, “This is not bad,” do it over a month or two. I don’t care. Do it ten minutes a day. If you’re like, “I am enjoying this message,” you can podcast. If at that point you’re like, “I’m bored. I never wanted to do this again. It’s not for me.” Find somebody else to podcast for you. That’s as simple as it is.

NCS 425 | Your Message

Your Message: The road is not straight for entrepreneurs. It’s twisted, under construction, full of ramps. The important thing is to realize that no matter what we do, we’ve got it better than a lot of people out there.

 

It’s the same thing in any type of marketing. You have to build consistency. They start talking about the habits are made after 21 days straight. It’s actually 66 days straight is a true thing where you build a habit. At 21 days is a good start, at 21 consecutive things of doing some. That’s where I got started back on November 1st, 2016. When Facebook Live came out, I was like, “Let’s use this. I’m going to share a day in the life or what’s going on in WCN world here. What’s going on with The Note Guy?” The little things that you’re working on for your business. I compare that to that’s the way to build it and see if you can sustain it but also build the point where it’s like, “I like this.” The 21 day straight, you talk about 21 episodes straight gives people time to start building that feedback. Unfortunately, we are such inpatient creatures. If we don’t get an immediate gratification back, “They didn’t like my selfie. They didn’t like my YouTube video. I didn’t go viral the first time on. I’m not going to do this.”

About Instagram, it’s the picture set. You’ll have somebody come up to you and say, “Only four people, what am I doing?” They’re taking pictures of their face. Remember the egg on the internet, and now it’s the egg with the crack. You never know and that’s that piece. There are certain platforms that there is more of a message involved and there’s messaging. It takes maybe a little bit more tweaking. The beauty about podcasting is part of what we’re doing is we’re creating a syndicate. We want great podcasters who play together. Part of that is to work with a group of podcasters so you get a little bit of feedback. That will help people move forward.

That’s going to be a shift in the podcasting world, “Scott, we’ll play together. We’ll promote each other.” I truly believe in don’t promote what you don’t believe because then we write, we talk ad rev. Don’t even worry about that. That’s down the road. Promote what you believe because people will know it. Whatever that message is, there’s a podcast about being grandpas, how many of you are grandpas? Podcast about being a grandpa once a week. Your show would explode. I work with so many grandpas or going to be grandpas or uncles who are trying to figure out their nieces and nephews. Don’t limit yourself to whatever that message is.

You said something strongly there that I love and that goes across the whole board. We don’t focus on everything being notes. This is not a typical note episode, which is great but it’s an entrepreneurial episode, or it’s a marketing episode of how people can expand their audience. Be you. You don’t have to be Scott Carson, Gary Vaynerchuk or John Lee Dumas. You don’t have to be Pat Flynn. You don’t have to be any of these people. You can be you and sharing what you’re going through. Sharing, whether you’re KC Lang, the truck driver who’s also a note investor or you’ve got Dan Deppen, the rocket scientist who quit his job to chase this first time. You’ve got Catherine Brennan, the realtor in Chicago who’s doing this in part-time. Share your story, share your tidbits because that will identify other people to flock to you.

It’s not boasting. One thing we did is we did a lot of work with Olympic athletes. When they’re building their businesses, they get caught on this. Especially if they’re from Australia, I don’t want to boast about myself. You try to explain to people, from being a stay at home mom, which is the most amazing, hardest thing on the planet to an Olympic athlete, you have a story. You’ve done something that nobody else has ever done. “There are a million other Olympic athletes.” No, there’s not. “I’m a stay at home mom,” but there’s no one like you. We’re not sure why some messages explode, and some take a little longer, but the podcasting world is so big that everybody’s looking for a show.

We always have the forest in front of us and we’re looking at all the different trees. If you focused on one tree for a moment, you fed that tree, you watered that tree, how does it grow, the colors and all of that. That’s a beginning, then you can start to look at the second tree, the third tree and you have a forest. What happens is we look at the forest we go, “It’s too much. I can’t do this. There’s too much out there.” You never get focused on getting it done. Getting the first show in the can, “I don’t know how to even get my show up.” It’s so easy and we’ll talk about that. It’s not as easy as it used to be. Apple is definitely starting the, “We’re going to look at everything,” but there are so many ways to do it. All of you, just start. You’ve got a message and you’re leaving a legacy or find somebody around you who wants to podcast. You’re broadcasting yourself.

It is a lot easier than I thought. That was the biggest thing. I pushed off doing it for a while. My producer, Tom Hazzard, came to me and he was like, “You should do this.” I’m like, “No, I don’t want to do that extra work. I don’t want to have to edit the audio. I’m a one-take guy. I don’t want to be all polished. Give me a one-take. That’s why I like YouTube videos or Facebook Lives. I don’t need to edit those.” He’s like, “You just take the audio and repurpose it.” I’m like, “I was wrong.” A lot of people don’t realize is if you got a phone and you can record yourself for eighteen minutes, twelve minutes, fifteen minutes, 30 minutes or whatever it is, you’ve got something there. We’ve all got messages. As Seth Godin says, “We all are leaders of tribes. If you’re not leading your tribe, they’re going to listen to somebody else and why wouldn’t you want them to listen to you?”

I say it to everybody. Sometimes we talk about this. We complicate it. We see it all the time in the world. You want to kick their can a little bit and stop complicating this. It’s not about whether you want to do a podcast or not, that’s not the point, because not everybody does. It’s not reality. How do I get my message out there? The one thing I say when people are starting to look at what their podcasts is, first of all, I’d tell them just to shoot 21 shows. You can do it on Zoom if you want the audio video, which is good because a lot of us have broadcast. If that’s uncomfortable for you, then you figure out how you have to dress. Do 21 shows but even before you do that, make it simple.

Take a piece of paper and on a piece of paper, list ten things that you love. It could be your wife, your kids, your partner, your spouse, your grandkids, your dog, your cat. It could be the superhero movies, whatever that is. It could be for investors, notes, and all that. There’s a love to it. Here’s the other thing that’s going to happen, “Scott has a show already.” That’s what you’re going to hear. “Scott’s doing that already.” Scott is a man of one who could definitely use an army. You’re all promoting one cause or many causes, but write down ten things that you love. What I want all of you to do is spend a couple of minutes and rank them one to ten. Whatever sits in the top five, pick one and that’s what you’re going to do a show on. It could be your grandkids, it could be your wife, it could be notes and it could be personal development, whatever that is.

It could be your ownership and what that’s meant to you and how that’s for you. Passive income, rental coming in, whatever that is and then do a ten-minute talk about it, what it’s meant to you. Do what we called a visual, audio and kinesthetic, it’s a VAK. In the wording of while you talk about it, think of it in your mind, how does it look here and feel? As I’m walking down the street and I was looking at this house across the way from me, it’s amazing how I felt the power in those tenants having a place to live. Not only do those tenants have a place to live but I have a passive income, where my family has a place to live. I realize the difference I make in the world as I hear the children. What’s you’re doing is you’re bringing it into your story. Have fun with it, make it big and huge. After the show, say to your selves two things, “Did I enjoy it or did I not?”

You can’t get much more complicated by that, but basically was that fun or was, “This is a chore.” That’s how you can see, is that for you? Maybe you can introduce it to somebody else who you know would love to do that. You don’t have to do any editing. If a car goes by, it’s the way it’s supposed to be. If a dog barks, it’s the way it’s supposed to be. However it’s meant to be, it’s exactly where you’re at. When you finish that, you know what road you want. That’s whittling down a little bit. The only thing is sometimes they pick their number one, but your number one is not what you want to podcast.

It’s not that thing what they used to say in the Midwest, that cranks your tractor. It’s not that thing that holds onto you. Do a show on the first five and then one of them you go, “I could do this once a week. Easy twenty minutes once a week. I could do this, then I send the show off to somebody and they do the rest. The show goes up on all the networks. Michael and Scott will pat my back and listen to my show because you know I’m going to email them and let them know.” That’s a great way to get started and comfortable. Also, being able to tell your message will help you in any business.

NCS 425 | Your Message

Your Message: Share your story and share your tidbits because that will identify other people to flock to you.

 

It’s all about storytelling. That’s what identifies those out there. No matter what industry you’re in, it’s being able to tell the story and identify with your listeners. They identify with it, “I’ve been through that. I understand that.” We all know plenty of people who talk above their audience and not successful at all. You want to talk down to your audience level. You want to be able to communicate with them. That’s the practice of perfecting your podcast, get in the habit of doing it. As I always say, you’re going to go back and listen to your first ten shows and hate them, but that’s the point. We all evolve. People will evolve and see how well you’re doing. It helps you not only when you’re communicating the story, but when you’re not talking in our space, talking to real estate investors or talking to people at meetup groups or real estate investing clubs. If you’re going to a convention like Note Expo or the Distressed Mortgage Expo or Five Star and you go, “I’ve got a podcast.” “I want to listen to that,” and go from there. That’s the beauty of it. The stats is there are 650,000 different podcasts that are available on there but only a quarter million of them, less than 40%, has filmed an episode in the last twelve months.

If you think of how many iPhones are out there, that’s your audience. iPhones alone, then you go to Android, it’s like the Wild Wild West. It’s so wide open and ready to go and looking for that million stars. It could handle a million stars and it wouldn’t be saturated. That is stunning from that point. It is about painting that picture. When you take a look at those who do well in real estate and those who do well in investing, they tell a story. They paint that picture and they do have the audience that you build trust. It’s painting the picture, but also, are you real and genuine? Your show will get out there. That’s the other beauty about it. Scott and I are very much about being of service. It is about being of service and getting out there. Be of service and they’ll come to your show. They’ll be interested in what you do. They’ll want to come to your meetings and see what you’re putting together, whether it’s the local investment group, wherever it is, they all want to be part of it. Having that podcast is the new calling card. Those two things together are your calling card.

A goldfish has a nine-second attention span. We’ve got eight seconds. It’s all about grabbing their attention to listen to it. Videos are great. Everybody’s going and using video. If you’re marketing, you’ve got to have video in what you’re doing. That’s where a lot of stuff is going on. Facebook Live and Instagram TV, then you look at what LinkedIn is coming out with live video and then all the other channels. Twitter is changing some of the things. They’re doing a lot longer videos. They realize that’s the way, then you’ve got to start sharing that stuff on a regular basis. It’s not about what you look like. I have a face for radio, and that’s the thing I laugh about with people. Don’t be scared, it’s not about you. I’ve talked to a lot of ladies, “I’ve got to put my makeup on. Everything needs to be perfect.” Nobody gives a crap.

We’ve got the voices for it. We’ve got half the battle, but they don’t. There are stylists around YouTube. There are YouTube stylists that built up being a stylist because they were stylists for YouTube influencers. There’s a whole market created around everything that was done on the video. The great part about that audio is I work best on stage. You should see me prancing around in the whole audience. 5,000 people go that way. I can see in the back, they’re going, “Sit still.” You can do that and you can move. You can be expressive. You can be live on podcasting. Even if you’re cutting a video, I’ve cut videos where I’m walking up and down the street. Sometimes it’s this because I forget I have the camera. You just do it, that’s the difference here. You don’t need the production. The mics are great. These are directional or semi-directional. There are a million different mics. If you want to buy something a little fancier, it’s under $100 and you are off and running.

You can create a dynasty and an empire being off and running. In the old days of network marketing, we used to have the locals and we all also joined local groups, let’s say BNI. We were in front of people as much as we could be to present. Most of it was about listening. Here’s the medium where it’s about talking. Podcasting gives something to the audience, give that final tidbit, that note, whatever that is and they will be with you forever because they’re still all driving in their cars. They’re listening and they’re in their villages, whatever that is because of bandwidth. The one thing they can do is listen to a podcast. Realize you are doing this, you’re not just going to affect you, you’re going to affect the whole world. When we get to driverless cars, video will be even more of us. That’s why eventually we teach everybody, get the video cut because of what’s going on in the world out there. For your audience, start now.

Take action and start doing something. I like to use #EmbraceTheSuck. You’re going to stink the first couple, but you’re going to get exponentially better as you get rocking. You said something, get that audio cut, get that recorded and then there are plenty of places and people that can take it and edit it for you. Clean it up a little bit if you need to or cut and splice it. That’s the thing that I look at and I’m overwhelmed with. I look at being in the niche market of note investing of maybe 10,000, 20,000 people total in the United States that’s a focus on. This is something that’s much more massive aspect, but it’s made up of so many little niches. They had a lady in there that was the dirty poop show. There are all sorts of gamers. If we’ve got an interest, whether it’s notes, real estate or anything, share something. It’s a great way to find your audience. As I say, help your audience find you.

I had a lady call me who’d been listening to the podcast, true story here in Austin, Texas. She heard me mentioned something about coaching that I have been going on. She signed up from that. That’s not a $500 coaching. That’s a $15,000 package with our one-on-one stuff. She’s like, “No, I’ve been listening. I want to learn more and I have a credit card.” I hear that more and more, “We’ve been listening to your podcasts, we’ve been listening to your message. We like what we’re hearing. We were looking at your other stuff and we want to work with you.” That’s what comes down is it helps build the rapport more than anything else with people.

It makes a huge difference. It’s that do I trust no one like you. It’s interesting without the video because we used to do a neurolinguistic program; it’s the language of business. We used to do coaching, and they always said you couldn’t do that on the phone. You have to be face-to-face. All of our clients were in Australia, Hong Kong and London and our team was based here, that’s not going to happen when weekly we fly around. We proved the model that they can know, like and trust you, just hearing you, getting the tonality. What podcasting is allowing us is to build that same relationship and it builds well. My son is dedicated to listening to podcasting.

He listens to the same podcasts and donates to those podcasts because they’re so awesome in his life. He knows, likes and trusts them. He’s like, “I hear who they are. I get the feeling of where they’re going, and they’ve been there for me.” That’s why you have to be consistent about your show too because you’re doing it for them. That’s the beauty of what happens. It’s stunning what’s happened. That’s why we’re doing some of what we are doing to create that world, that environment, like a shared economy. We’re bringing a shared economy to podcasting and to anybody who has a message.

Talk a little bit more about that, Michael.

There are a lot of worlds out there that were created where a lot of people have different shows. They knew each other, but there wasn’t very much of a community around that. They got together at events. They did things together, but then you would get these conglomerates that basically made all the money and not the shows themselves. The conglomerates would fail or they would sell off and again, the shows didn’t make anything. What we’re doing is we’re going to take podcasters, we’re taking micro influencers, new shows and we’re going through a vetting process. The best way to put it is a syndicate. We’re going to bring everybody together. I know you’re all thinking, “I don’t have a show.” That’s called limited thinking because you could have a show and you could present what your show’s about.

We’re going to put together this group of individuals of millions of downloads who will be on a call once a month, to talk to each other, to help each other create a community, at the same time promote each other. The thing is we’re going to do it together. We’re going to become a mighty force that does it together. Everybody within the syndicate will get a percentage. Any business model, if you put together a syndicate, if you put together a buying group, if you put together a real estate group, everybody should share in the model or why you’re doing this, or then you’re just doing it for yourself. We’re going to create a model where everybody shares. Everybody shares in the ups, the downs, the rights, the lefts, the income, the ad. We’ve already shopped it around. I can’t tell you where but big places. We’ve got green light everywhere we go. My expertise is I can talk but building communities.

NCS 425 | Your Message

Your Message: Be of service and people will come to your show.

 

I’ve built coaching teams around the world for hundreds of thousands of people. What I’m going to do with the podcasters, we’re working with an entertainment group in Hollywood, etc. The point is we’re going to build a community together, which is what inspired the head of product marketing for Instagram TV to join what we’re doing. He comes from YouTube and he loves the YouTube world. He was there for five years and helped build it. He tried to work on that community. Bringing that community together floats everybody’s boat, and that’s what we’re doing. That’s what we’re excited by because that’s legacy. You’re not going to be sitting at home doing your little show, and no one’s ever going to hear you. We’re going to make sure millions of people, what you want to do with it is your choice. Not everybody wants to do anything bigger than that but at least get others to hear what you’re saying. That’s why we’re building it very fast, and we also have podcasting events around it. There are going to be probably cruises, which you’re going to come on. We’re going to bring you with us.

I’m excited about it. You’ve got an event coming shortly too, don’t you?

What we’re doing with this event is we’re keeping much more intimate. It’s Viral Marketing Bootcamp. You can go to ViralMarketingBootcamp.com. At this event, the head of product marketing for Instagram TV is going to be there. He’s not speaking on stage in front of 10,000 people. This is a very small intimate event because we’re shooting. We’re doing camera shots. We rented a stage to do the camera shots, and then I said, “Why don’t we invite some people to be there if they want to be there, we’ll punt it out.” I’m from the event world. If five people show up to a hundred, it’s not what it matters. We rented a space for professional shoots.

First of all, if you want to be a part of a professional shoot, come on down. Secondly, if you want to spend half the day with the head of Instagram TV, come on down. We’re also going to bring one of the original podcasters who’ve been podcasting for almost from the beginning, and he’s going to talk about podcasting, the message. It’s very intimate, even though we’re in a theater. Everybody’s going to basically be in the front row, and it’s a very intimate experience of where’s your business? Where’s it moving forward? We’ll work a little on mindset because we’re filming the whole thing. We’re going to show you what a big show is. I’m even going to talk about putting on events from five people to 1,000 people.

What does that mean? How do you do it? We’re going to load the box on it. We have influencers coming in from YouTube because we’re going to film them, but they’ve said, “I’ll give content. I’ll make connections.” Anybody in social media, in real estate doing notes, anybody in personal development, anything you’re doing in any business, you’re going to learn about marketing 101 and podcasting 101. You’re going to be able to meet those influencers who are doing it and the guy at Instagram was making it happen and his story’s amazing. We have some Hollywood talent coming too. It’s going to be a fun day. Realize you’re going to be part of this shoot. You can go to www.ViralMarketingBootcamp.com. Sign up, join u. There is a VIP package if you want. It’s a breakout lunch. We want you there. It’s about positioning a business. The other thing too is we are looking for the podcasters who want to join a syndicate. You can contact me and Scott, we can give you my information. We’re looking for messaging and messages.

One of the great things is ViralMarketingBootcamp.com. If they go to the website, it’s all there available for you. It’s a great opportunity for guys that are out in the West Coast, especially for those listening to us in our Long Beach LA radio station, an opportunity for you to drive up there. Those are in Las Vegas, go on over there. 9:00 AM to 6:00 PM is the time slot for it at the LA Convention Center.

I’ll teach all of you from there about how to get a great venue for almost no cost. Think of yourself if you’re doing a show and for almost no cost, if you could have a great venue where you could have one iPhone, you look like you’re on a massive stage, you could have sound and lights for almost nothing, and you can create a whole environment. I will have the team there who are doing all the filming. If anybody wants to do a three-minute message, we’re happy to cut it for you. They don’t even know that yet. It’s intimate, and we’ll get it done. Anybody, anything you want just show up.

I met Jon Youshaei in Las Vegas. He’s the guy that worked at YouTube for five years. He’s an amazing guy. I learned some great nuggets from him. That’s worth the whole price of admission there to you. Michelle Sorro, who’s a TV host and social influencer, she’s currently on Emmy-winning entertainment TV show, Extra. She’s the host of The Mindset Mashup, a top ten podcast of self-help. You’ve got Sam Crowley, host of the top motivational podcast, Everyday is Saturday, downloaded over fifteen million times in 100 countries. Bill Walsh, venture capitalist and businessman will be there. Mark Yuziak will be there, our human behaviorist, master and hypnotists. He’s a good buddy. Michael will be there as well.

I’ll be there. It’s going to be a fun day. Show up, be ready to have fun. Dress like you might be on camera, and we’re just going to have a great time. Remember if your network is your net worth, think of this as a networking event. You’re about to meet some of the top producers in several industries who are driving towards a podcasting direction. John’s going to do a whole piece on how to do your messages in any business. In notes, real estate, or whatever it is for you, whatever you want to learn, how to drive your message when you’re sitting in front of three people.

Why do you charge something? You do because they make some investment. When you make an investment, you show up. No matter who’s sitting there, you’ve invested something to be here, your time and your money. That means you’ll play full out through the day. That means if I need to stop them on stage for a second and say, “We’re going to start again,” you’re going to see how it works from a reshoot. You’re going to learn different things, but you’re going to play with us and have fun the whole time.

That’s the whole idea, doing and having fun.

We live on the road having fun. Somebody once said, “Being on the road sucks.” The famous line is, “That’s somebody who’s not staying in five-star hotels around the world.” It’s what you make of it too. It’s why we build teams and why you have a team is because wherever I go, I have my family. It’s my family, but it’s also my team and the teams out there. We’re going to have fun. It’s a big show. You’re going to feel like you’re in a stadium. There’s going to be lights and music.

NCS 425 | Your Message

Your Message: Not everybody wants to do anything big, but at least get others to hear what you’re saying.

 

What other things would you recommend to people if they can’t make that? You’re building a syndicate, which I’m excited to hear about that. You’ve been working with Mark Yuziak and doing some other things. What are some easy things that people can do to help boost their voice? Boost getting their message besides podcasting. What are some things that you would recommend that you think are effective and working in the market?

There are a lot around the one-to-one. I’m sure you’ve talked about this but any local networking events. It could be Chamber, BNI, Meetup, it does not matter. What you want to do is keep telling your story, but when you tell your story, this is how you say it. You meet somebody and you say, “It’s very nice to meet you. My name is Michael Silvers. Tell me about yourself.” I never start first. If I start first and they asked me to, I’ll say, “I’m part of an entertainment group that’s working on building a message out there for the world. What do you do?” I turn it right back around as soon as I can. Go to these groups, and I still say, Toastmasters. We still make it very simple. You go to these networking events.

The other thing that you do is go to the personal development events, especially the entry events that are usually free. You’re going to meet more people who are heading or want to head in your direction and want to be an entrepreneur. Don’t go there to poach. I go there to learn about people, and you could instantly build your Rolodex up to probably anywhere from 100 to 300 people within one or two events. The other thing we say is, so you do your local events. Some people don’t like doing this. I joined the Chamber when I first started way back. I went to every business in my community and I would walk in. I would say, “You’re obviously a very successful businessman. I know you’ve been here a couple of years. I’ve eaten at your restaurant 100 times. Would you mind sitting down with me for ten minutes and tell me your story of how you started?”

The more stories you hear, it helps you develop your message. As you develop your message, you’re also developing a relationship with them. Don’t go in thinking they’re going to buy, join, invest. That’s not it. Go in truly finding out about them. You can do this in a day. In one day, you could hit all of the businesses, especially if you’re in a small community. All of a sudden, you’ve built a whole relationship with these business people and then find entrepreneurs. Local events and community work always make a big deal. Social media, anything you can learn, don’t do it yourself. Hire other people. Podcasting is so easy. It gets your message out there. Join a syndicate if you’ve got a story to tell because then you’ve got millions of other people saying, “You’ve got to listen to this person.” We do all the work anyways. The other thing too is being of service. When you’re at a soup kitchen, when you’re at a Rotary, it’s all about being of service. It’s still building connections, and there’s nothing wrong with that if you’re there for the right mindset and heart.

One of the biggest nuggets I was given early on is getting people talking about themselves. That’s what you said, “Tell me your story.” If they’re talking about themselves and you’re asking them questions, they’re naturally going to like you, “He took an interest.” It’s like Dating 101 for guys. If you’re going to go out on a date with a girl or guy, whatever your flavor is, it’s totally fine, get your date to ask them questions and get them talking about themselves. The more they talk about themselves, the more questions you’re asking, the more they’re going to like and trust you.

That’s why it’s important. One of the biggest things too, if you develop an audience, ask your audience questions. One of the things that I love doing, about twice a year, I’ll send an email to my whole database and say, “How are we doing? What can we do better? What subjects are you looking for? What can I help? What can I be of service to you about? What are the things that you’re looking?” They’ll send you back things like, “I’ve never even thought about that.” Sometimes we get so busy banging our head against the tree, that we forget to see the forest.

When it all started on YouTube and it started to hit, I wanted to create a show, Blow Something Up. I don’t want to use the term. It was taken already. I could not believe it. You may remember the chemistry experiments that go, poof, “What if we did a show around that?” That was taken too. The great thing about podcasting in this whole world because it’s not so visual, it doesn’t matter if things are taken or not. They’re going to hear your voice and think, “That’s the guy I want to listen to,” or “I have time to listen to all these different things.” It’s an amazing world. It’s fun, it’s fascinating, and it’s moving fast.

The days of being a Unabomber, staying at home, being a hoarder, hiding and being afraid of the world are getting behind. Those days of business aren’t there anymore. You’ve got to start taking action. You’ve got to come to the 21st century and as I like to say, “Scotty is here to help beam you up.” You talking about having a chemistry set, when I was growing up, my dad owns the local hardware store. I had all stuff, blowing up mailboxes, which is a federal offense, or blowing up roots or using acid to makes cool colors on and stuff. That’s the thing; everybody has the ability to craft their own message. What scares a lot of people is that starting point. I love the fact that you gave that form to begin. Write down ten things and the top five things are the things you’re going to talk about.

I heard a good tip from a buddy of mine. He said, “If you want to get started, then write down a great way to guide things. If we’re going to be talking about specific subjects, write ten FAQs, Frequently Asked Questions. That will be specific chapters or specific episodes. Then write ten SAQs, Should Ask Questions. You’ve got twenty episodes or twenty questions that you can dedicate to your message, your marketing, specific things. If you want to take it another thing, ten other wild ball questions. You’ve got your outline, and that should give you enough to look back to see, what’s doing well, what people are liking, then crafting the message and constantly going from that.” This show has evolved in the two-plus years we’ve been doing this with Facebook Lives. It’s evolved dramatically on different things. That’s what happens.

It will change. Your show will change and then you’ll have different people on. Here’s the other thing, “Do I have to have all these bigger personalities on?” No, most shows are about you and realize that’s all it needs to be. The biggest thing is to get it done. The great thing about joining a syndicate is we used to bring the coaching divisions together. We have on-call 1,000 coaches. 98% of them are not even coaching. They had joined the coaching division to learn how to talk to their clients in their businesses. We had attorneys and doctors, and so this is the same thing. Part of the reason you joined a syndicate is you’re not alone. You might not even do a podcast show ever, but you’re going to learn the language, how we speak the marketing and get all those pieces as a team. That’s where we need to do this as a family.

If you can rely on other people, the journey is a lot sweeter. You have people to bounce ideas off, mastermind thing, ideas from the people. Your learning curve isn’t as long or as steep because you’ve got people and say, “Don’t do that. I’ve done that. That didn’t work. Let’s try it this way. Here’s a way to make it easier for you.”

That’s exactly right, very well-stated.

NCS 425 | Your Message

Your Message: Sometimes we get so busy banging our head against the tree that we forget to see the forest.

 

What’s the best way for them to tap in? Go to that website, get registered or is there another way people can reach out to you?

Go to the website to register. My email address is MSilvers@VTGRP.com. If you have a podcast show or idea and you’re stuck or you think being part of a conglomerate is something for you, email me and we’ll put you on the list. You could be on the first call and we’ll figure it out from there. We’re going to do this as a family and a team. This is not like, “They’re too busy,” don’t ever think that way in business.

Thank you so much for joining us on the Note Closers Show, I appreciate it. I look forward to hanging with you and getting to know you better.

Thank you, Scott. Thank you for being on.

Thank you, Michael. Go out there, ViralMarketingBootcamp.com. It’s a great opportunity to learn some great things and see behind the scenes of a big event for a moderate price. Go out and make something happen. Thanks again for reading. We’ll see you at the top.

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About Michael Silvers

NCS 425 | Your MessageMichael is Lead Trainer and Director of Coaching for an international personal development company offering 500+ trainings worldwide, in addition to directing his own wealth and lifestyle strategies coaching company. He has been responsible for developing and coordinating training and coaching programs in North America, Australia, Asia and Europe. Michael’s strategic and tactical direction has been key to supporting the rapid growth of these and other companies over two decades. His expert recruiting and training of executive coaches and mentors, continual design and development of new trainings, mastermind programs, coaching models and techniques are key to his corporate, entertainment and individual clients’ success.

 


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