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The Extra 5%
Our topic is all about the little extra 5% that people do. This comes from other people that I’ve gone and talked with, especially with the last few weeks as I’ve traveled and went to podcast movement. I have people that come up to me all the time and they’re like, “You’re just killing it. You do an amazing job on the website, on your email blast, on your social media, on the podcast.” That was one of the things that I’ve noticed as I was talking to people. People have been doing stuff for a year or two years or three years. They’re waiting to get started and it’s just mind-boggling the little things that they do. I know this is mostly everybody’s philosophy, doing the minimum. Just try to get by with a minimum.
You’ve heard me say before, “Delivered is better than perfect.” I’m the first one to say that out there. I will agree with that. Now, that’s a big thing. The thing that I want to share with you is as I’ve been out talking to people and I’m part of different groups online, I think we all are part of different Facebook or social media or LinkedIn or networking groups. I’ve been asked to speak at some places recently and I’ve been much honored. I’ve been asked to be an icon in a new digital media thing here in Austin, which I’m honored to be at. I’m one of the key speakers on that about podcasting which is cracking me up.
The Extra 5% Adds Up
Our numbers don’t lie. Our proof is in the pudding I should say. The number one thing that separates us from most people out there wanting to find success is probably two things. One is the consistency that we just show up every day. For the most part, we show up and show up. Eventually, it’s going to wear you down. The second thing that I want to talk about is the 5% extra that you could be doing out there. By 5% extra, I don’t mean a ton of extra stuff. It’s not a lot.
If you have 5% extra in an hour, how much is that? You’ve got 60 minutes, that’s basically three minutes. Three minutes times 24 hours in a day is an extra hour and twelve minutes a day. If you figure out that you’re going to sleep probably eight of those. Three minutes times sixteen hours is 48 minutes. The thing to keep in mind is that extra 5% may not seem like a lot, but if you add that up throughout the day and you’re doing one more little productive thing, one more share and one more little post. It has gotten easier in this world to do extra.
It used to be harder when we didn’t have all the social media and you had to write letters. If you own a car and drive down to the place, stand in line for an hour to get something. You get out of the car, pick up the phone and call somebody trying to get one-on-one or send yellow letters. That’s not the case with business these days. That’s not the case now. 5% is not that difficult to do it. 5% is sharing the video somewhere else. It took me less than three minutes during the training video to take my video and literally share it to a site to get transcribed. 35 minutes of content is now in my inbox. I can share that on the written mode versus me going up to transcribe it. 5% is all that I really do extra than anybody else. If I start doing it, that 5% compounds dramatically that I hit more on it. A lot of people I’ve talked to, I saw a part of one thing like, “How do I get more investors? How do I get more people to look at my deals? How do I get more people to listen to me?”
It’s A Game Of Inches
Do a little bit more, we are such in a spoiled state where we’re going to do something, sit here and expect people to show up. You can’t expect people to show up. You got to go out and carve it. In Cincinnati, it’s a game of inches and 5% more is an inch. It’s a little bit extra that you do. One more share to Facebook or one more share to a group or one more share to LinkedIn or Pinterest. There’s a lot more that we can be doing and I think at all the things that we do already is different than everybody else that other people do. What I’m trying to tell you, guys and gals, is it’s not difficult. I’m not trying to tell you that I am a guru, because I’m not.
I am simply a person that sees the opportunities in sharing a little bit more about what we do. Sharing that little extra 5% goes a lot further. The ability to share it on different websites because my time is valuable. If I can squeeze an extra 5% out of my day at the end of 30 days, that’s an extra day. That’s an extra day if you figured about that because 5% times 30 days is 150%. That’s a day and a half I got extra out of my month compared to most people. Our topic, we’re very thankful for our audience, thankful for all the people that watch us, and the people that come across us. They come across us because we continue to give a little bit extra.
We continue to share it in other places where some people expect to record it and then throwing up on iTunes or podcast or a video just showed up there. That’s not the case though. I have to give a big shout out to Stephanie Goodman, our VP of operations here. She’s got her Furbabies Podcast. She did an episode and then fell off a cliff and then we did another one. She got close to 800 views. She went out and shared it in different places and got more views from it. She’s like, “How did this happen?” I’m like, “It’s not rocket science.”
The Extra 5% Can Separate You From Everybody Else
The fact that you recorded the video versus recording it on a video and then just throw it up on YouTube is a big world of difference. Hitting that one little button of sharing it to Facebook, that’s the 5% extra that can separate you from everybody else. That’s the 5% difference that allows you to pick up and get seen by an audience to separate yourself from the crowd. That extra email you sent out to your audience on a weekly basis versus on a monthly basis is a little bit extra. It allows you to pop up and let your audience see.
That extra little email you send to asset managers twice a month versus once a month gets you seen by everybody else. That little networking event that you go to and get up and raise your hand and say something and separate yourself from others, that’s the extra 5% that I’m talking about. That’s the extra 5% that we talked about and so many of us won’t even give 100%. Some of us won’t even go out and give 101%.
One of my favorite quotes out there is Al Pacino’s quote from Any Given Sunday. We have the NFL and the kickoff of the Hall of Fame game. You have the Ravens versus the Bears. It’s the game that doesn’t matter. You’ve got four pre-season games followed by sixteen regular season games. In the next twenty weeks, more people will shut down on their business. That’s basically five days that people will then spent towards something that’s not going to add anything to their bottom line.
Don’t Give Up
I’m a huge football fan. I will probably play in one Fantasy League on ESPN. That will give me five minutes a day to take my mind off a little bit. You’re choosing to do things with your time, that extra 5% is those little inches and I don’t know what to say. I’m going to quote this, “I don’t know what to say. Three minutes to the biggest battle of professional lives all comes down today. Either we heal as a team and we come together or we’re going to crumble, inch by inch, play by play until we’re finished. We’re all in a hell of a fight right now.
Believe me and we can stay here and get the shit kicked out of us or we’re going to fight our way back into the light. We can climb out of hell one inch at a time.” That’s the first part of this speech and it talks to me if you guys are struggling, if you’re having a hard time getting things done, don’t give up. Get together and start working with people in your industry, start networking. Go out and find an accountability partner to start taking back what you want in your life, inch by inch, day by day, minute by minute.
The second part of it, “Now I can’t do it for you. I’m too old. I look around and see these young faces. I made every wrong choice a middle age man can make. I pissed away all my money, believe it or not. I chased off anyone who has ever loved me and lately I can’t even stand the face I see in the mirror. When you get older in life, things get taken from you. That’s the part of life but you only learn that when you start losing stuff. You find out what life is. It’s a game of inches. It’s football. The margin for error is so small.
One half step too late or too early, you don’t quite make it. One-half second too slow, too fast, you don’t quite catch it. The inches we need are everywhere around us. On this team, we fight for that inch. On this team, we tear ourselves and everyone around us to pieces for that inch. We claw our fingernails for that inch because we know when we add up all those inches, that’s going to make the effing difference between winning and losing, between living and dying, between being normal or being successful.”
I like to add to that. “I’ll tell you this, in any fight is the guy who is willing to die and who is willing to go that inch. I know if I’m going to have any life anymore, it is because I’m still willing to fight and die for that inch because that is what living is, the six inches in front of your face. I can’t make you do it. You got to look at the guy next to you and look into his eyes. I think you are going to see a guy who will go that inch with you. You’re going to see a guy who will sacrifice themselves for this team because he knows when it comes down to it you’re going to do the same thing for him. That’s a team and either we heal now as a team or we die as individuals. That’s all it is, guys. What are you going to do?”
Get Out Of Your Comfort Zone
I love that speech. It gets me absolutely pumped up. Oliver Stone, his take on the NFL. You had the right person with Al Pacino delivering that speech. That’s the thing that gets my blood pumping and I look at everybody out there. I see people struggling. I see people doing things or I see people posting things and people not being coachable and they’re losing by inches. They’re losing by inches, refusing to do the thing because of false evidence appearing real, a fear. The fear of, “I don’t know, I don’t think I can do that.” Whether you think you can or you can’t, you’re correct, as Henry Ford would say. When you see people, you take that little extra step. When you get out of your comfort zone, you try something new and you’re like, “That wasn’t difficult,” or you could get better at it, “That was good. I’ll get better next time.”
That little extra 5%, those little inches over time is the difference between ah and a-ha. Those little inches are the difference between it’s done and wow, because wow doesn’t happen overnight. It happens a little bit each every day and you look back at the end of the month and you’ve got an extra day and a half on everybody else. Two months go by and you’ve got three days’ worth of more stuff ahead of time and you start pulling away from your competition. You start going the difference and then you know what’s going to happen? The people that surround you begin to like, “What are you doing? Why are you doing so much better? You’re too good for us.” I’m not too good for you. I just do a little bit extra. I want to fight for my dreams. I want to determine where I vacation, determine what I do for my life, my family, my friends and not let somebody else determine my value.
We’re very proud of Dan Deppen of FusionNotes.com. Talking about how he left his job and it was his first day as a true full-time note investor and he’s got a plan. He’s done the little inches along the way for the last year and a half. That little inches each day to learn something, to apply something, to hone his craft. That’s what separates successful people from those that are still running in the pack. A lot of people are scared to stick their nose up or stick their head up because they’re afraid somebody’s going to whack it. Somebody’s not going to whack it. They may pay attention to you and run with it.
I’m not trying to preach, it’s just that movie popped up in my head. I’ll probably watch it again. It’s one of those things that I haven’t watched in a while. I was thinking about the NFL coming out and they were doing a special on Al Pacino on some TV show the other night when we were traveling. It popped up with that and there was a flash image of him in that movie. It stuck with me and that’s one of the movie lines, movie speeches that sticks in my head that driving, so a few inches. It’s easy to get sucked into watching football because I’m a fan of it and having season tickets and I have nothing against that.
Choose To Hold Yourself To A Higher Level
If I was in town more often, I’d have season tickets to the Longhorns. I would definitely have season tickets for the Longhorns. I don’t because I decided I’m going to do something a little different with my family. I’m going to do a little bit something to take myself to that next level. It’s not the fact that, “You’re always away, you don’t have friends.” No, it’s the fact that I choose to live a different life, I choose to hold myself to a higher level and I challenge you all out there, whatever it is you’re doing. If you’re not happy with where you’re at, it’s because you’re probably not reaching for those extra inches. Maybe you guys stop listening to me. I know it’s scary to say that but I had to do that with Gary Vaynerchuk, Grant Cardone because I had to put those guys away and start spending that 5% of the time, that extra hour each day on my business to make things better.
Once again, thank you so much. I would appreciate if you wouldn’t mind leaving a comment or a review on iTunes. We want people to do some amazing things. We want people to go out there and take their life to a whole another level to do big things. I’ve got word from somebody that is close to us and the fact that they’ve had some very good opportunities along the way and they have burned bridge after bridge. It’s unfortunate because when you see somebody and you want them to be successful, you do everything in your power to help them and they flop. I don’t know why but they flop based on their inaction.
They talk a big game and don’t do anything. It is frustrating. It’s scary that somebody has all that amount of opportunities available to them and then they don’t take action. It’s sad and it’s downright depressing sometimes. If you have people out there that don’t get what you’re doing, it’s all right. As they say, if you love somebody then let them go. Do it and trust me, what will eventually happen is those up there will come back to you because they’re going to see that you’re dedicated. You’re not obsessed but maybe are a little bit like I am.
You want nothing but success for you. You want nothing but good things to happen and you’re working your butt off to make it happen for you. Until somebody walks a mile in your shoes, they can’t tell you what to do. If you surround yourself with good people and mentors or good accountability partners, not yes men or yes women but people that want you to succeed, they’ll share with you, they’ll help you overcome obstacles. I’m very honored. I was asked to speak at a three-day conference here in Austin as an icon. The New Media Ventures, I think is what it is. They reached out to me. I don’t know if I’m an icon.
We just do that 5% extra. That’s what makes us good and we continue to do that. I want to challenge you to that 5% extra, three minutes an hour, that’s less than a coffee break or a piss break. For 48 minutes total, take an hour, turn off the TV, turn off the social media and focus on your business. It’s marketing, do video training and do something about a deal case study. Write an email out to asset managers. Write an email to your investors. Take that 48, 72 minutes, that extra 5% of your day and do something big. If you do that consistently enough, you’ll find success.
You’ll find some opportunities to make things happen. Success is available to you if you just do the 5% extra, sharing extra across the board. The only reason there are a lot of good things going on for me is that we do a little bit extra than other people. I challenge all of you. You don’t have to compete against me but compete against yourself. If you run an eight-minute mile, try to run it at 7:55 or 7:50, be competitive with yourself. That’s the best thing I can tell you. Be competitive with yourself and be able to look at yourself in the mirror and say, “I’m doing a little bit extra each day to make things happen.”
That’s all I’ve got. I want to share a little bit of what was on my mind with you. 5%, just a little bit extra each day. 5% is not asking too much but 5% each day goes a long way when it becomes a habit. You squeeze more out of your days, out of your weeks, out of your months and your competition at the people that you’re in the same craft with. Stand out from the crowd. Give 105% not just 100%. That’s all I’ve got for you. Go out, be happy, go make something happen and we’ll see you at the top.