EP 209 – Essentials For Building Consistent Success

NCS 209 | Building Consistent Success

NCS 209 | Building Consistent Success

The one thing that separates people who are successful from people who want to be successful is consistency. The only thing that investors get from doing nothing or something later is failure. You may think that bouncing from one part to another is getting you somewhere, but it is actually ineffectively using time and efforts. Scott Carson’s belief is that building consistent success is essential. Follow-up like reaching out to asset managers, making more offers and market, and learning how to put a calendar in place can turn off distractions and make for exponential success.

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Essentials For Building Consistent Success

Our topic is something that separates those who are successful from those who want to be successful more than anything in the industry, anything out there what people are doing or not doing with whatever they’re doing. It’s all about consistency. Our topic is all about building consistency in your note business or real estate business for that matter. This is where I see a lot of people flake off. This is where I see a lot of people struggle with is consistently doing things that are going to be productive on a daily, on a weekly, on a monthly basis for things. A lot of people struggle with this. It all starts basically with really one day at a time. We see a lot of people dive into real estate investing. They get excited. They’re working full-time and then they get excited about doing something so they’re all hyped, “I’m doing this. I’m making things happen. I’m making offers. I’m marketing. I’m doing the business of marketing.” What they don’t do is the follow through. They don’t stick with it. They’re up and down. They’re all over the place and nobody takes them seriously because they haven’t build consistency in their business. So many people have burnt bridges with their warm market: friends, families, co-workers, peers, classmates, things like that because they are all over the place. Eventually at some point, they quit taking them seriously. I always like to make a joke about the whole Amway. If you’ve ever been to a multi-level marketing that you’re drawing circles and you go from a lot of people that are in parts of MLMs, go from one thing to another trying to find the get-rich-quick thing and that’s not an effective way to build a business.

It’s not effective to do anything and make any money if you’re bouncing from one thing to the next. If you’re always constantly, “I’m doing this. I’m doing this,” but you don’t show any results for it, that’s also going to work against you. You have to plan your consistency and realize you’ve got to get so much as an investment of your time doing whatever you’re doing on either a daily, weekly, monthly or annually basis. I’ll give you an example of one thing. This goes back about three years ago maybe now. We’re sitting down with Val Sotir from Watermark Exchange. We were somewhere. I don’t know if it was NoteWorthy Convention, Paper Source or something and we were talking about marketing. He would say, “You do a great job marketing.” I’m like, “Yeah.” He goes, “You know what the best thing that is that you do?” I’m like, “What is that, Val?” He goes, “It’s your Monday night webinars that you do.” I’m like, “Okay.”

Honestly, I have been pretty good at doing the Monday night webinars, the Note Night in America that we now rebranded this year, but I wasn’t consistent with it. I did it occasionally and it did well and anything excuse would pop up not to do it, I would not do it whether it’s travelling or a game or things like that. Listening to my peers tell me that it is one of the best things you do and looking at the numbers of either people opting in, people sign up for workshops or people actually sending us pledges for private capital, I realized he was right. I took it priority, this was my priority. I said, “I’ve got to consistently do this. I’ve got to consistently do webinars on Monday night because it became basically our biggest bang for the proverbial marketing buck.” When you can have 200, 300, 400, 500 people consistently on a webinar for you, that adds a lot of value to your bottom line and it can help feed other things. Not only does it both consistently is bringing in investors, sources will actually see you doing a lot of things. Sources like hedge fund managers, people that have product will turn to you because they realized you have an audience.

When I first started doing webinars, the first webinar I did I had 25 people want it and only five people showed up. The way to look at it is I knew I was going to do this in the long run so I had to keep building. Every week, I track our numbers. Every time we do a Monday night webinar, I track my numbers. How many people RSV? How many people were there? How many people were now on the Facebook Live because it’s evolved? We’re looking back now over the last three years of doing it very consistently, it’s added a lot of content. The recordings have done really well for everybody out there. If you want to catch the replays, all you’ve got to do is go to WeCloseNotes.tv to check out a lot of our video replays. That’s the consistency of doing marketing.

Let’s talk about some of the basic things that you can do on a consistent basis. One is just reaching out to asset managers, reaching out to your dealflow. Now, this could be a variety of things. When I was doing a lot of short sales, we were dropping postcards out on a consistent basis, on a monthly basis, dropping 500,000 plus postcards at the short sale listings here locally. Writing up twenty REO contracts trying to get one accepted with realtors. That was a consistent thing you do on a daily basis. We’re mailing out postcards to the probate lists or opening up the obituaries on Friday, Saturday, Sunday and sending yellow letters out to the obituaries. It worked. I would often get property off of it. You had to go through a lot. Sometimes it would pay off in three, six or nine months. I think it’s the biggest thing too. People don’t realize is a lot of times your marketing and your consistency is not going to payoff instantly. When it’s really going to pay off? It’s going to pay off in a month, in 90 days, in six months. That’s when you see the most amount of results for your consistency. I want you think about what are the things that you have done with just a little bit consistency and flaked off that you need to probably make a priority back for the New Year?

We have a question, “Do you set up reminders or block timeframes out on Google Calendar or what do you use for your marketing?”

NCS 209 | Building Consistent Success

Building Consistent Success: If you’re a note investor, the first thing you’ve got to do is be reaching out to asset managers.

Let’s focus first on the three biggest things. If you’re a note investor, the first thing you’ve got to do is be reaching out to asset managers. Reaching out to the people that have product. Most people in the note industry, they go after the low-hanging fruit. They go out to the well-known people that have assets that are probably overpriced now because they’re getting over demand. They’re being overpriced, the sellers realize the demand that most people are lazy and they’re not going to do the work themselves so they’re overpricing their individual assets. We have a lot of people fighting for small assets so that obviously shoots the prices.

The first thing you have to do consistently is market in a regular basis and that could be sending an email out to asset managers. Sending up an email, you literally go into Infusionsoft or MailChimp, one of the two, whatever your email service provider that you use and set up. Write an email, spend an afternoon writing that four or five emails and getting it set up, and prescheduled to go out five months in a row. That’s the easiest thing that you could do. Very easy to do. It’s not hard to do. You’ve got to have an email service provider and a list of asset managers. You can find the list of asset managers by either using Distressed Pro or LinkedIn by looking for asset managers. You can also jump on Lane Guide and use that source to download 700 or 800 asset managers there as well. Doing that on a consistent basis is one of the most important things you’re going to be doing. Before you do the second thing, you’ve got to do the first thing. The first thing we talked about is reaching out to asset managers. The second thing is be making offers. If you’re not making offers on a consistent basis, you might as well just go and work at a job. If you’re not working or you’re getting your list in and then making offers out on a consistent basis, then that’s number two. You’re not making enough offers. That is obviously directly related to how much you talk to asset managers is the number one.

Number three, is marketing. There are really three basic things you have to be doing in marketing. You can’t always be like, “Fund my deal. Fund my deal. Fund my deal.” That doesn’t work. You’ve got to do a variety of things. One, I think the best thing you can do is posting content. What I mean by posting content? Some of the people that are really good at posting content on a regular basis and setting it up automated, Karen and Stacey Wall, you have Adam and Jen Adams do a couple of those things where they’re literally regurgitating stuff that they write. They’re using the HousingWire, which is a great website for information. They’re using DS News, DefaultServicingNews.com. Using two of those websites right there to find information on a secondary market, what’s going on in the industry, and sharing those articles on Entrepreneur magazine or Inc. Some of these other websites often have great information for you to share to get people to read. There are a couple of tools that you can use if you’ve got a good article that people click and read. They can literally click on something and something pops up and it connects it back to you. We will be sharing that here. That’s a great tool we’re going to share.

Posting content. Why posting content is important? It’s because it builds credibility within your audience. If you’re emailing out or you’ve got a Facebook group or your Facebook friends they start seeing you consistently posting information that’s not about you. It’s not about you working on the weekend. It’s not about you going out for happy hour. The stuff that you are posting falls in line with the image that you want to portray on a consistent basis with your audience. You want people to start to thinking of you, “She is a photographer. She posts photography stuff all the time. Besides her having fun, I need to give her a phone call.” There’s this guy with these t-shirts. He posts a lot of great stuff on Instagram and Facebook about t-shirts and I see that he’s having fun. He’s big in MMA. Too bad, he doesn’t respond to his emails. Consistency in your marketing. Consistency in what you’re putting out there.

Another thing is emails. You’ve got to be emailing your database. I’ve got really good friends whose daughter is wellness coach. She is very smart, had a book published, she’s building a database, she’s been speaking on a couple of things, she has been honored with some other things but she is scared to death to send an email out to her database. She’s like, “I don’t want to bother people.” Do you not want to make money? Do you not want to share the message of what you’re providing because that’s what you’re passionate about? You’re passionate about helping people whether health or wellness. You’ve got to market on a regular basis. Email is one of the easiest and it’s actually one of highest ROIs on doing things. You can’t just send one email out and never send another one. This is something you’ve got to do on a consistent basis. The AMA, American Marketing Association, has done a lot of research on this sharing the fact that for every email you send out or every dollar you spend in email marketing at your database, it should result in roughly a 4400% percent ROI. If you spend a dollar on your email service provider and you do it consistently, it should return back to you $4,400 and this is where a lot of people don’t. They don’t market out to their database on a regular basis.

The people that I see doing this besides me, you have some other great investors out there. Cody Cox sends out a weekly email. You have Karen and Stacey Wall that does regular emails. Other people are sending stuff on a regular basis. Katie Moton, who has been a guest on here before, a brand new investor. They were having success because they’re sharing their story. It’s not the whole, “Fund my note, buy my note.” It’s, “Here’s a deal, here’s a story,” and they’re getting people integrated in. We had a great success story, Cody Cox posted on Facebook about he was going to Starbucks to meet with a long-time friend who was wanting to invest with him. It was a successful meeting and he has been following the story. That’s the beauty in the consistency of what Cody has done. I think for almost the last year and a half, even longer, Cody sends out and email every Sunday night because he’s still working full-time. He has raised all these private money, I would be willing to bet most of that has either come from the consistency of his email marketing or consistency of the number three thing is networking.

You have to network on a regular basis and networking could be a variety of things. It could be going to REI clubs. It could be going out to conferences. It could be going to Meetup groups. It could be just going out and hanging out with other like-minded professionals to really talk with people. Sometimes I get in a habit of forgetting that I need to network sometimes because we do so much stuff online but Monday night is my form of networking. Our podcast makes a lot of our ways for networking but I often get outside of our circle, our tribe, to go meet new people. Whether it’s going to a Distressed Mortgage Expo in New Jersey or California, going up to Dallas for an REI Expo or to a Think Realty thing or just getting out and network and going to San Diego to Traffic & Conversion or the Magnify Your Wealth Summit. I have to get out and talk to people. My speaking is my form of getting out and networking. It’s nice because this basically allows me to write-off my travel expenses for the most part, and makes some money doing it too. I would never have gotten to that aspect of networking if I hadn’t done the things on a regular basis to begin with. One of the big things that lead to a lot of our success here is the fact that we use some tools. Nichole handles most of the marketing here. What are some of the big tools that we use on a regular basis that you love using?

Buffer and Canva. They are one of the essential things that I think any business owner should have especially if they’re all in marketing and they’re not having somebody else do it out for them. Buffer.com and then Canva.com.

Canva is a great place for you to go find high-def images where you can create things. Most of the time, it costs you a buck to download a good photo. If you’re going to do a good marketing piece and spend some time, you might as well have a good photo. A lot of people will do an email piece but won’t send an image out. They won’t post anything on Facebook or Instagram. It’s proven that the post that don’t have a photo don’t get near the amount of traffic as does with photos. Buffer is easy enough. How many times a day do we have things preset to go out?

One to two times a day and we sprinkle it every once in a while.

At least one to two times so you’ve built consistent in marketing. We like to try to do things at least 30 days out, right?

Yeah. I’ll make a calendar and then I’ll start just plugging something to Buffer and then they’ll go out when I need it to.

There’s a whole variety of different things besides our workshops or deal flows. We often do the, what’s the deal of the day? It’s a taco day, it’s national lemonade day or we have a deal that we are closing on. Buffer is very easy to use. There are a lot of free versions that will allow you to do Facebook, LinkedIn, Pinterest and Instagram or something like that and Twitter. Twitter gives you five profiles there basically for nothing. You could set things up on an hourly basis if you want to with Buffer. You could go into Canva and create things and recycle it. Use it to post on Instagram, post to Facebook; building the consistency and do things on a regular basis. The things that have helped more than anything else is if you’re having trouble, it’s probably because you’re not going out networking enough. You talk about deal flow or you want to make offers but you don’t have any investors to fund the deal, it’s because you’re not networking enough. If you work at night, you work at times where you can’t make it out there, then your email to you database have got to be the way that you solve that.

Instead of doing an email blast just about information, maybe doing email blasts inviting people to a webinar. Webinars are relatively inexpensive. You can do a Facebook Live, you could go to a webinar, you could do Google Plus which is free. There’s a variety of different video channels that you can incorporate PowerPoint into to get things done. The only reason I’m here is because I’ve had more consistency over the last five years to ten years of doing either video or email blasts out to my database than anybody else has for the most part.

We have a question, “One time you mentioned a note conference that had names of asset managers and hedge fund managers to speakers at a conference, which conference is it?”

The IMN Convention.

Another question, “How can I in Dallas work with your notes training? How can I connect with your organization?”

The beautiful thing is that most of our stuff is online. It’s why we have used technology. We have used the things that’s given basically for free. I think that’s why we’ve used the Facebook group, The WCN Crew. I think it’s one of the fastest growing note and very active groups online. That’s the important thing. You don’t want to be a part of a group that’s not active, you want to be a part of a group that’s interactive and making things happen. WCN Crew is one of those. This is why we do our workshops online instead of doing them in person is it allows for more people to participate in a workshop. It’s a great thing interacting online. We use tools like Basecamp. If you’ve got a database of people on your team that aren’t in the same area, you could use Basecamp to communicate and share files and things like that. If you’re interested in finding more information, drop me a direct message on Facebook or you can go and drop me an email Scott@WeCloseNotes.com about different educational things.

Consistency is just something you have to set and it has to be a priority. If you’re good at working out, you should not have a problem to do marketing because it’s the same thing. If you get up to go to the gym at 5:00 in the morning or 6:00 in the morning or 7:00 in the morning, you have to set your marketing or whatever marketing it is you’re doing or your deals or reach out to your asset managers on that same type of consistent basis. “The first Tuesday of the month, I’m calling asset managers,” or, “The first Wednesday or the third Wednesday, I’m going to do the networking meet,” so you have to do that. You have to start putting the calendar in place. Putting the calendar in place is one of the most integral things to help you with success.

I realize that our emails, our Facebook, our phones, our text messaging, the TV on, internet is all distractions that’s keeps us drifting away from that central point. At some point, you’ve got to turn off the distractions and turn off all the BS to start focusing on the things that you want to do. I see and talk to people all the time, they want to do big things, “I want to make a $100,000.” Do you know the amount of work that goes in to get you out of a $30,000 mindset to a $100,000 mindset? That means turning off things. That means getting rid of specific people. I’m not saying getting rid of people but put them outside of your focus for a period of time.

I saw a quote from Elon Musk and Elon is the guy who is in charge of Tesla and a few other things, SpaceX and things like that. For the first two years of being at Tesla, Elon and his brother, they had either the choice to go rent an apartment or rent an office. They didn’t have enough money for both. They rented a small office. Instead of working 50 hours a week like their competition, they worked 100 hours a week. They would sleep on the floor, they get up, go take a shower, they either do it at the gym and come back but they were putting in 100 hours a week. That’s extensive. Their philosophy and mindset behind it was that, “If our competition is putting in 50 hours a week and we put 100, we’ll work them twice. We should accomplish success twice as fast as our competition.” There’s a lot of common sense that’s involved with that.

NCS 209 | Building Consistent Success

Building Consistent Success: Maybe if you start doing something, you’re going to see exponential success happen.

If you work on something consistently for a period of time, 90 days on your marketing, 30 days in your marketing, and you look back at what you accomplished in that month versus while you were sitting there, it will be a 90 day difference because most people aren’t doing anything. Maybe if you start doing something, you’re going to see exponential success happen. I like to say the Gary V philosophy of marketing, “One is greater than none.” You do a video and you get one person to comment. That’s one person you didn’t have beforehand or one person pledges funds, $20,000, $15,000 whatever. That’s now one person. We do another email and we get another new person. I got two people. Now you do another webinar, you have four, the number grows. It doesn’t take too long for you to just build a following, to build a mini tribe of your own that will grow. What are they going to do? They’re going to be your brand ambassadors. They’re going to be the people that reach and out and talk to their friends, “You’re interested in real estate. You should check out notes. Check what I’m doing. Here’s this crazy guy who’s sharing some information and great stuff. I don’t have to teach you, you just go watch these videos.” That’s what I’m trying to get at. One of the things that we focused on at our last Mastermind was our SWOT analysis: strength, weaknesses, opportunities and threats. It’s always a great exercise. I love seeing, “These are our goals, strengths, weaknesses, opportunities, and threats” and people taking your goal and trying to back into the numbers.

What unfortunately happens is most people call them a goal, “I want to lose 100 pounds in 2018. I’ll just do that. I want to lose twenty pounds in 30 days. I got a cruise. I’m going out. I want to drop twenty pounds.” If you back the numbers at what you have to do, the number is not that difficult to accomplish. Drop twenty pounds in 30 days. Let’s run those numbers by, pretty easy to do. So we figured, there’s 3,500 calories to a pound. If you got twenty pounds times 3,500 calories that means you have to have a calorie deficit of 70,000. If you divide that by 30 days, that means you need to have basically 2,300 calorie deficit everyday or normal, you should be eating 2,000 calories minimum. A lot of people are going HGH, Human Growth Hormones, and stuff like that. That will be a 500-calorie diet, starvation. It’s not healthy. You can either look at what you’re ingesting, start tracking your calorie intake but then also bumped it up with higher activity of going to the gym working out.

I was sitting at home in the couch watching football, I went to gym and I rode the stationary bike on Saturday for an hour and a half, 30 minutes, and then I went for a stretch in an hour. Then on Sunday I went back and did 30 minutes stretching and 30 minutes as well. My legs are a little tired this morning. What did I do? I was watching TV, I was watching the game while I’m riding the bike but it helped me out. Instead of ingesting stuff during and being over the calories, I was at a deficit where I’ve burned 500 to a 1,000 calories I’ve been in the session. That’s helpful. That’s the way you look at things is are you going to attract things, you’re going to have success by addition or you’re going to have success by subtraction? A lot of us initially have to do the subtraction in our business. We have to get rid of the distractions. We have to get rid of the bullshit.

You first have to look at yourself in the face and realize what’s going on and be honest with yourself, “Are you marketing enough?” I guarantee every time I talk to somebody who is having trouble, I ask them, “Are you marketing?” Their first answer is, “No” and that’s the number that’s solves everything. If you’re a Fortune 500 company or you’re a successful company, what separates those who are successful from those who are not successful is marketing and consistency. They set up a timeframe, they set up a calendar. They make their marketing a priority versus the minority in what they do. That’s I think is the biggest thing that we do here more than anything else. Our marketing is a priority whether it’s a podcast or these daily episodes or it’s an email blast out. Sending out on a regular basis.

December slows down for a lot of people. I’m not going to argue with it yet but December is also the biggest opportunity because it does slow down for a lot of people. You have a lot of opportunity to spend that time instead of sitting around making offers, to working on your business. Consistency starts today. It doesn’t start a month from now. It doesn’t start in New Year’s. If you want to start building consistency and having success in your business, you have to start today. Maybe you need to jump on Canva and figure that. Maybe you’d jump on MailChimp or Infusionsoft and come up with an email template. Maybe you need to jump on Buffer and connect your accounts and look at what you want to post over the next 30 to 90 days.

The thing about this, every month has a holiday, one or two holidays. If you’re going to consistently go to networking event, they’re going to have a meeting every month. There are instantly two things you can do marketing on, a holiday and your networking event. What do you do with the other things? You can add in a couple of things. One, you could go to DSNews or HousingWire or something else like that and look at what they have on their special servicing site or any other existing articles and tie into their RSS feed. You can also look at your events. “Am I going to travel to New York, New Jersey for the Distressed Mortgage Expo? Am I going to go to IMN? Am I going to go to Dallas for the SFR Expo?” There are all these different things that are rolling in. “Am I going to go to the virtual workshop this weekend?” There are all things that you can add to your calendar of events that you market about.

Maybe you need to post a picture or two of the assets you’ve closed. You have to quit talking about doing deals and start showing results because at some point, people stop believing when you talk again but you show no results. It’s good to at least talk that you’re focused on things but a lot of people don’t even talk at all so they don’t even know what the heck you’re doing. When you want to get a run to doing something, “I didn’t know you were in there? I did not even see that.” Why? They didn’t know where to look. Why didn’t they know where to look? Because they haven’t gotten email from you, they haven’t seen any Facebook posts, there wasn’t an Instagram post. They don’t know anything that you’re doing. They just know you as such and such. They just know you as whoever you are.

The best thing I can tell you is build your consistency starting today. The whole reason we have this podcast is because we are consistent enough doing Facebook Lives for almost a year or nine months before we went to start doing podcasts. Now, we’re on episode 209; literally, 209 episodes of either Facebook Live or the podcast since last October. Don’t get me wrong, we’ve missed some days. Some weeks, we have two episodes, sometimes we have five. The fact is at least we do a weekly basis. Does it cost a little bit more money doing it on a weekly basis, especially with podcast on a daily basis? Yeah. It costs per episode to get this transcribed and uploaded and SEO optimized and uploaded to our website but it’s well-worth it.

I was talking to Tom Hazzard over Brandcasting You who handles a lot of our podcast stuff. He was sharing with me the fact that since we started the podcast, our keyword search has blown up where we ranked in the top two, three or four pages of Google. It has absolutely blown up. We now rank in the first page of 76, 77 keywords. Beforehand, we ranked only five or six. We’re talking that’s been a 90-day thing that is now we are seeing results from. We are seeing people that are opting in, people are calling, people are listening. We are just under 42,000 downloads for the podcast. We’re trying to get to 50,000 by the first year. The only way we do that is consistently delivering quality content and delivering things that you want to listen to and talk about.

One is better than none. The only thing you guarantee by not sending email out, the only thing you guarantee by not marketing, the only guarantee you have by not showing up at a networking event is failure. That’s the only thing that you guarantee by not doing something is failure. I know sometimes when we’re doing something new, it’s scary. Sometimes sending that first email out can be nerve-wracking because a lot of times you want it to be perfect. “It’s got to be perfect,” and if it’s not perfect you’re not going to do it. Our good friend Kristie Whites suffers with this from Serving Social. We have talked about this.

I can remember sitting down with Alia Ott and Terri Garner from Investors in Action years ago, when I was out working with them 101. We are doing their first email to their database because they never send an email to their database before and they want it to be perfect. I’m like, “Send the damn email. Send the damn email. It’s done, send it, send it, send it.” They’re like, “No, no.” Finally they hit send, “Fine.” Literally two minutes later, the phone rings with two people calling them, “I just got your email. I want to learn more about what you’re doing. I want to fund you.” Now, they send emails on a regular basis where they’re doing their self-storage stuff but that’s the big key. Where I was at ten years ago, I’m a marketing horrible. Sending email blasts, downright ridiculous. At least it went out and I got better at what I was doing because I did it consistently and I allowed myself the opportunity to fail because that’s the only way you’re going to fall across that finish line is to fail forward and get better at we do on a daily, weekly, monthly basis.

NCS 209 | Building Consistent Success

Building Consistent Success: The three phases of marketing: posting content, sending emails and then networking.

Let’s do a little recap. Laura Blunk has raised $500,000 from marketing. Cody Cox raised some money from marketing. You’re going to close more deals if you’re doing these things. Reaching out to asset managers. That could be phone calls, email blasts, ask a good question. I still crack when they do this. They send an email out with everybody that’s going to be at the event but they don’t give you the exact name. They give you the titles. I’m going to LinkedIn and type in business development from blank and blank company and find out who that person is. You have to do a little bit of work. That’s the thing with these things. Reach out to asset managers, making offers and then marketing. The three phases of marketing: posting content, sending emails and then networking. It’s one four-letter word that includes all of this and it’s, work. You’ve got to do some work. You’ve got to quit watching TV. You’ve got to quit going out bowling. You’ve got to quit going and doing some things for a while and put some work in to have some results.

That’s my big push for you on the podcast is building consistency in your business because there are things that we are working on right now. We have some things that I’m making changes here for more consistency in 2018. Things that I worked out while I was riding my bike this weekend or sitting in the gym watching the Eagles clinch the NFC East while I was watching the Cowboys game. There were things I was working on in my head that I’m putting on paper that we now are working here to instill here in the business to make it easier for us to be consistent. Some other tools that we are using now but using them more effectively and using them more to get the word out and things like that.

One of the most important things you can do if you’re going to send an email out is obviously check your grammar, spelling mistakes. Making sure your images fit properly. Have somebody else take a look at it. Just get it done. Get something sent out because that first blast across the valley you’re going to send to your contacts is at least just to get it done. They’re going to see a lot of improvement over your timeframe. You’re not going to be Scott Carson email day one. You’re going to be Cedric Wilson, entrepreneur, a year from now today. You’ve got to build the consistency. I still make errors in emails all the time. I’ve got to log in to Infusionsoft, create email, and forget to go change the freaking subject line because I replicated an email. I’ve done that a couple of times in the last few months, but it’s already been sent to 14,000 people and I already had 3,500 who watched it so I don’t really care. It gives me an opportunity to send another one, “Correct links or correct image,” or whatever I’m following up.

There are so many things you can do to make things better in your business. If you want to get where you want to be better and you want this to be your primary thing, you have to consistently start spending time in your business and on your business to get some business. Get busy. Go out and get consistently done. We’ll see you all at the top.


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