EP 317 – Biggest Nuggets From Podcast Movement

The great thing about coming to an event like the Podcast Movement is that you learn different tricks and different tools from other experts and peers. You meet people who collaborate and work together and share their passion and hobbies through their podcasts. For some, it’s a hobby that they can monetize. For others, it’s an avenue to talk about their ideas and passions. Whatever it may be, it is not such a huge competition because everybody is doing something different and there are so many different kinds out there. Everybody has their own niche and their own lane that they stay onto. Scott discusses some of the biggest nuggets from attending Podcast Movement 2018, including his three eureka moments.

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Biggest Nuggets From Podcast Movement

I’ve been here at Podcast Movement 2018. It’s the fifth year that they’ve had this conference and it’s the first time for me to attend. There are about 1,200 to 1,500 digital entrepreneurs here who run different podcasts or vendors for podcasts. Dan Zitofsky, Big Dan, is here getting ready to do his podcast launch. Our buddy, Tom Hazzard, who produces our podcast along with Dan and a few other people is here. Our buddy, Chris K, from PodFest Expo is also here.

There are some good friends here. Ray and John Lee Dumas from Entrepreneurs on Fire. I was with him and talked with him and a few other people that I ran into. It’s nice to be in an event that we’re learning at. We have Stephanie Goodman who’s here as well. We had a great virtual workshop. One of the great thing about coming to an event like this is that you learn different tricks, you lift different tools. That’s one of the biggest things about me coming to an event like this. I like going to events where I can learn from other experts, other peers. We celebrated another milestone about 9:00 AM. The podcast went over 125,000 downloads, which is exciting in our first eleven months, which is mind-blowing for us and finding out that we’re quite a bit ahead of other people who have been doing this for a while. I’m talking to people who got 50,000 downloads in the first three years and they have a bigger market than a tiny niche such as note investing. That’s one of the big things that we have learned from other real estate podcasters that are here.

People on apartments who are doing fix and flips, wholesaling. Note nation is a smaller niche, but we’re hitting it better with everybody because the fact is that we market on a regular basis. We market out substantially with the podcasts and the webinars and Note Night in America. There was one episode talking about doing a live broadcast and how it would be 4x your business. I’m like, “It will do more than 4x. It’s going to 10x it.” I was talking to the speaker afterwards and she’s like, “If you’re doing a live broadcast, a webinar, a Facebook Live, Instagram Live, a video, and LinkedIn, you’re going to see probably a 12x growth to your audience as long as you’re original.

Podcast Movement: Unfortunately, a lot of people go out there and recycle the same thing over and over again.

Unfortunately, a lot of people go out there and recycle the same thing over and over again. They get upset when they don’t have any successes. It’s because they’re not separating themselves from the rest of the tribe. They’re not separating themselves from the rest of the noise out there. Trust me, we put up a lot of noise but that was refreshing to hear that we’re doing a good job. We have to give a big shout out to our audience, all our Note family, our guests, our guest hosts, our speakers that are on here and most importantly, you guys and gals who are here at Note Nation. A big shout out to all of you for doing that and we look forward because we’ve got some cool things that we’re rolling out.

125,000, that’s on the download side. You know me, I like to track everything. If you add in our Facebook Live views along with our views on YouTube, and on Vimeo.com, that’s another 130,000, 135,000 views there alone. If anything, I can tell you this. Be consistent. The only way we got to where we’re at is consistency. We have done 300 some odd Facebook Lives. We’ve got 164 podcast episodes. Some of them are in the works, but it’s consistency. It goes back honestly to April 24th, 2011 when I started doing webinars. It was not always consistently every weekend and week out, but still doing it on a regular basis to build an audience. Then, all of you are out there looking to build an audience and some of you are either investors, people to buy your stuff or to partner with you on different things. The biggest thing I can tell you is to be consistent.

Taking Action Vs. Waiting To Take Action

The other underlying track is I’m not talking with people who are waiting to take action. You don’t want to wait to take action. People who don’t have a defined date, they don’t have things rock and rolling for them because I don’t know if they’re scared of their own shadow or they don’t know where to begin. That was prevalent in the broadcasting thing with this lady, Jenny Muchler, who was the speaker. She’s on a lifestyle broadcast like cooking shows and things like that. It’s a totally different niche but we were using literally eye contact. I had talked to her after the show and I said, “It was a great presentation.” She was like, “Thank you so much.” You and I were like this. I looked back over, and you were sitting there, waving your hand. I’m like, “That’s great.” It’s so simple these days of using your smartphone, using Facebook Live, using Instagram TV, using LinkedIn for video.

The Good, The Bad, And The Ugly Of What’s Going On

The big thing is to share what’s going on. Share the good, the bad, the ugly of what’s going out there and you’ll be surprised at the amount of success you have and the number of people who you come across because we’re excited here. Some people ask, “Scott, why would you go to an event like this when you are doing well so far?” We never know who you’re going to run into. A couple of great people, like Mike, the author of Profit First, it was the first time I met him here. He’s going to be on the podcast, which is exciting because it’s a great book and absolutely a great author. All of you will get a lot out of him. We talked to another person who’s got a book coming out from the BiggerPockets Real Estate and they’re glad to be on the show.

Your Biggest Hurdle

Adding guests to our show who add value to your life is why we are here, why we are showing up on a regular basis while you continue to do this day in, day out to literally help you guys overcome any obstacles you have. Hopefully, you realize that if you have questions or you need help, you can pick up the phone, drop a message or drop an email. What I want to go through is what is your biggest hurdle when it comes to doing a video? What’s your biggest hurdle for those who aren’t doing videos on a regular basis or haven’t done a video at all about their business? Is it, “I don’t want to be in front of the camera?” That’s fine. You don’t have to be in front of the camera. You can talk about the assets you’re working on. You can talk about the case studies. You can show the sun rising. When you learn, we learn.

Learning is different than just learning. You learn more by doing than you’ll ever by just listening to me. Brady is doing some great stuff with some webinars. I would encourage you to do them fresh. The thing I can tell you is it’s so powerful and I’m seeing people do some amazing things out there and running on no budgets. We’re lucky we’ve got some great sponsors, like Quest IRA, Laughlin Associates, Madison, and a few others out there to help us out with things. You can be doing amazing things that you can have your own within your niche. That is one thing that Dan Zitofsky and I are talking about.

Dan is talking about doing a lifestyle stuff or like a real life on air aspect of what he wants to do with his podcast and grow it. He doesn’t want to do the nuts and bolts. He goes, “There are enough people doing the nuts and bolts. I want to get the nuts out of their heads.” I said, “That’s a great idea. The thing that you keep in mind is to start doing it though.” The biggest things that people struggle with is, “This can take a lot of time,” but it doesn’t have to take a lot of time. I’ve committed to doing this episode in twenty minutes between myself where we’re at here with Steph checking us in for our flight.

One of our audience here says something about content. My biggest hurdle is content, which I get is an excuse, not a reason. Thank you for sharing. Let’s talk about content because somebody else mentioned that as well. Somebody who’s doing apartments and fix and flips, they’re talking about content. I’m like, “How many new deals have you bought?” You’ve got some note deals that are working through. You’ve closed on six or seven and had a couple from a few months back, so you’ve got like ten, eleven or so notes. Each one of those notes can be a case study. Each one of those notes can be a talking video for you, it could be, “Here’s what we did.”

Podcast Movement: You’re just competing against yourself.

I have to give a big shout out to Bill Griesmer. Bill is doing some educational stuff on a dry erase board. I’m like, “Bill, you got to go close more note deals.” He took some coaching and went out. He made a couple of videos on two assets. It turned out good because Laura was bidding on one of those assets. Laura says, “Eight closed, eight working.” Those are sixteen case studies and we’re not talking. You don’t have to have a 60-minute episode on each episode or each asset, but two minutes, three minutes. The little things like that that will work 24 hours a day, seven days a week to share with what you’re doing. It’s going to get the word out to your database. It’s going to get a word out online to people who maybe don’t identify with me. They don’t identify Dan or Brady, but they can identify with you.

The beautiful thing is people identify with so many different faces out there. There is a big need for the ladies out there. We found out that at this event, 51% men, 49% women, and one out of every four podcasts is woman-based. It’s 75% of men doing the production. I thought you would enjoy seeing some of these stats, which is surprising to me. I’d thought they’d surprise you as well. The average number of downloads per attendee episode is 21% of those that have a podcast episode will get less than 100 downloads. A 100 to 1,000, 43% of those are getting a thousand or less downloads per episode, a 1,000 to 5,000 on average is 20%, then five to 10,000 is 5%, 10,000 to 50,000 is 5% and over 50,000 is 5%. There are some things there that hit.

If you have longer running podcasts, you’ll get more episodes as that’s sitting around and people binge yourself, but 64%, almost two-thirds are getting less than a thousand downloads per episode. That is a niche of an audience if you’ve ever seen one. There are people in 50 states, in 20 countries from here and they represented over 2,000 expected attendees. The biggest thing is the business which is 19%, second is society and culture is that so #LifeOfANoteInvestor could be another one. Then third is the education for this health and fitness. Basically, everything else is 2%, 3%, but those are the top four sessions that have brought up. The thing that you have to keep in mind is you’re not competing against me, you’re not competing against anybody else. You’re just competing against yourself. There are some big names here or NPR, iHeartRadio, and Nielsen is here. There are some different guys from some bigger shows that are here across the board, ESPN. I’m not going to compete against those guys or those gals. I have our niche that we can compete against ourselves.

What Gets Us Up To Do It Every Day

The biggest thing that people always find surprising is what gets us up to do it for almost every day. It’s my drive to deliver content, to stay in touch with my audience. That started nine months before we ever started the podcast. It was, “How am I going to stay in touch with my tribe, the people that love me, the people that encourage me?” I’m not worried about the people who dislike me. You’re going to have enough people who dislike you regardless of who you are, what you do, no matter what your skin, your race, your sex and what you look like. People are going to hate you no matter what. The thing you’ve got to keep in mind is you’re going to add content. You are going to add stuff and people are going to either absorb things differently from Laura of from Brady than they would from me. Brady, you being in the military, past military, or retired military, that’s a whole different niche than most people have.

There are people here looking for women note investors, women real estate investors because they want to have them on their podcast. That’s the big thing, you never know who you’re going to ran into. We have a question, “Sorry, Scott. It’s a bit off topic. Do you know anyone who will loan my notes? I’ve got a little over 40 of them. By loaning on your notes, it’s too diverse. Are these owner finance notes that you’ve originated and if they are, how long of the season do they have?” The owner finance, are they wrap around mortgages? What are they? Let me give you a little more information versus just, “I’ve got 40 notes.” I’m sure there are owner financed notes at Houston and I’m willing to bet on that. Anyway, I have to give a big shout out to Mike Jordan. He took action and kick butt with it. He got some tapes sent to him already. He got a property in Detroit, another one in Texas and then some other assets at another place.

Are you wanting to sell these off for cashflow, sell partials or just get a loan against them? There’s not much season in. Give me an idea as far as how much in season. We’re talking less than six months. “They are financed.” If they’re owner finance, I know that you’ve created them. Thank you. I know that you want to loan. I get that. How much in season do they have? You could do a hypothecation in less than a year. If you’ve got it on a spreadsheet, why don’t you send that spreadsheet over to me? I’ll run it by a couple of guys and see if we can come up with something for you. If you’ve got the credit scores of the borrowers too by any chance, that’s going to help. All the details of the loan, when it was originated and how much did they put the property value and roughly the address, a FICO score if you’ve got it as well. We can see about the hypothecation or somebody might be willing to buy a partial on some of these as well. Hopefully, having that information is going to determine less than a year. Some people are doing it where they put a sizable down payment, that’ll be helpful. I was just talking about theoretic, we can go in and try something else for you.

The 30-Day Marketing Blitz Training

We are doing something a little bit different as well. Dan Zitofsky was saying something about these things we’re talking about and some of the things we’re sharing with him marketing-wise. He was like, “Scott, you need to teach another marketing class.” What we’ve decided to do is I’m going to be starting a 30-day Marketing Blitz Training. It’s been a while since we had this. We’ve done a different Marketing Blitz, but it’s technology training so much that it’s time to do one. Taking off on August is our Marketing Blitz. What we’ll do is a 30-day, Monday through Friday thing, less marketing lesson delivered to your inbox. I’ve got the link Bit.Ly/MarketingBlitz. It should take you to Infusionsoft. Those are 30 days forms. We’re keeping the group small to only 30 people because I’m going to do some deep dives into some people’s profiles for them. I’m looking forward to this.

The cost is $599 to play. You would get replays of the videos, a daily lesson and us doing a deep dive to help everybody that’s going through that with one form or fashion. We’ll be focusing so much on social media, marketing, CRM, some email service providers, and some things you can get things out while helping you raise more capital, helping you close more deals and making more money ultimately with your market, but literally helping you take it into a whole different level. If you click on the link and it takes you to an empty link, just clear your cache and click on the link again. It should refresh for you. I’m stoked about that bit. I put a list together of some things that I wanted to focus on and some cool stuff.

I’m going to give you some cool tricks of the trade that we do that will probably blow your mind and walk you through step-by-step on some of these things. If you don’t know the internet, if you’re not good with the computer, this is not for you. You’ve got to be a little bit savvy and understand how to use your computer because I’m not going to sit there and say, “You need to hit this button,” but we’ll walk you through quite a bit of the stuff and you’re going to love it. It’s well-worth it. It’s going to be online, so you don’t worry about traveling anywhere. It’s going to be me teaching the lesson each day and sending the video out to you. Then we’ll probably do a follow-up webinar for everybody at least once a week to do a recap like, “Did you try this? Do you have questions about this or me walking you back through it live again, is what we’re looking for? 30 video lessons and then a couple of live webinars with Q&A and helping you guys that are still stumbling over, “How do we get this rock and rolling,” but it’s going to build on each other.

We’re not going to do any videos on books or anything like that, but we’re going to break some stuff down for you. There’s going to be 30 of you who will decide to go through this. You’re going to be like guns blazing and that’s what we want. We’re going to do some pre-scheduling, premarketing and see where you go in the next 90 days and then the next six months as well. We’ll be talking about some events and webinars for you for your specific thing. We’ll be talking about how to leverage some of your time with some easy tools that will help you walk into an event and walk out with a sizable number more of contacts than just one or two business cards. Then we’ll teach you how to leverage those into some cool marketing going forward for you. Some of the things I’ve learned like, “I can do that, and it’ll help everybody in our tribe or those that are serious about getting some marketing help and it will help them as well.”

Podcast Movement: Consistency is what separates most people.

When I come to one of these events, it’s always nice because I walk out of here recharged. You thought, “I talk fast already.” Wait until you see me at home once we start implementing some of these things. We’re here tomorrow and then we fly out tomorrow to Vegas for our Note Boardroom. We’re really excited about Paul Cooper. We got two other people that are going to be there joining for our Note Boardroom Training. I got some really good stuff. A small group and I’ve got some cool stuff lined up. The biggest a-ha moment from spending with so many other digital entrepreneurs or podcasters is the consistency, is what separates most people.

They had Pat Flynn, who is a big podcaster from the Smart Passive Income Podcast with millions of downloads and it’s just a matter of staying consistent. John Lee Dumas from Entrepreneurs on Fire with millions of downloads being consistent. Less is sometimes more when these guys are doing consistently fifteen-minute episodes and getting four downloads an hour is great. I don’t know if fifteen minutes will be long enough for me to talk, especially with some of our guest. I fill it up fast. I know I’m a little bit long-winded.

Three Eureka Moments

If you do have some owner finance deals and you’re looking to sell and got some season on it to six months or so, feel free to drop me an email. We’d love for you to reach out to one of our note brokers who are looking to buy some stuff. We’ll be glad to see what we can get to do for you. We can get either partial or full buyout on those notes and then go from there. It’s always nice to come to an event, hang out and kind of not be the smartest person in the room or doing something that’s a little bit different than pure note investing. I’ll share three eureka moments. It’s easier than ever to do a video. That’s one of the biggest things that’s not a surprise. Two, getting on networking. I thought the note space was very friendly. It’s almost surprising that the podcast community might be a little friendlier, Steph?

It is. There’s more of a collaborative feel and this is new to so many of us. Let’s work together to figure out how we can build. It is not such a huge competition because everybody does something different.

Everybody has their own niche and their own lane that they’re staying into. We realized that at PodFest Expo back in Orlando.

It was a group of people who had known each other for a few years, so it was like when we’d get together for Masterminds, expos or things like that and, “My brother from another mother, I’ve seen you.” They collaborate and work together and it’s cool. It’s a nice thing. It seems like a lot of their podcasts are geared around passions and hobbies whereas for us, it just so happens that real estate is a passion and a hobby, but it’s a hobby you can monetize. For them, some of them just do it because they want to get out there and talk about their ideas or passions. There’s a podcast out here that it’s about things you forgot from history class or things you didn’t pick up from history class, which sounds cool. There are so many different kinds out there.

Big Dan is on his way back to give us thumbs up. I was glad to hang out with you my friend. It’s always good to visit with you. I’m sure Dan took away a lot from the Podcast Movement. That wasn’t the cheapest thing. It’s like $599 and that’s the VIP ticket, but the next one will be in August of next year in Orlando as well. Anyone can podcast but make sure you’re willing to stay in for the long-term. Another one, too, if you’ve got something that’s working for you, a winning recipe came from Tom Hazzard. He’s got a client here and he’s done some great interviews, top line, rank is high in iTunes.

She wants to change. She wants to drop what she’s doing to do something else and he’s like, “Don’t drop what you’re doing. Continue to do what you’re doing, but just add another podcast or add another thing.” It’s feasible enough because look at us we’ve have three of a smidgen of a fourth podcast. We have the Note Closers Show and Note Night in America. Thank you for those that listen and watch those replays and of course, Note CAMP. The replays from Note CAMP 5.0 and we will put the replays for Note CAMP 6 up on iTunes as well once we get that all done.

We may have another one with Social Media Day hopefully, and then maybe somebody will decide that we’re going to do more episodes for the Furbabies Podcast. We just wanted to give a big shout out. We had a lot of great stuff that we’ll bring back. The eureka moments are stay consistent, keep doing it. The biggest analogy I can give you is in 1978, off the coast of India, was a sandbar. It had no life and it was desolate. An Indian man started planting trees, seedlings every day. He’d come home from work and plant a seedling, plant a tree. Fast forward 20 some odd years, thirty years later that sandbar has grown into a rainforest housing hundreds of new animals.

That’s the thing you’re going to look about with marketing. Maybe you won’t see an immediate result. You don’t see it in the first year, six months or something like that, but if you stick with it, over time it will feed you. It will feed others around you from just being consistent and planting seeds every day that will continue to grow, prosper, flower and spread the word of what you’re doing to your audience. Go out, make it happen, and we’ll see you all at the top.

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