EP 506 – Decoding YouTube with Marc Guberti

NCS 506 | YouTube Marketing Strategy

NCS 506 | YouTube Marketing Strategy

 

Marketing your business online is one of the biggest factor for business success these days. In this episode, Scott Carson talks with online marketer and podcaster Marc Guberti about the best ways to hack YouTube and his new book, Decoding YouTube. Marc is the host of the Breakthrough Success podcast and a rock star in video creating. Besides making videos, he also engages in real estate investments as one of his growing passions in life. With this, he offers YouTube marketing strategies to help investors create marketing videos that are captivating enough to promote growth to their businesses.

Listen to the podcast here:

Decoding YouTube with Marc Guberti

I’m honored to have a rock star who’s doing some amazing things, not only in his own line of podcasts and marketing but doing some great things. I believe you’ll be able to take away a lot from this and apply to your business, apply to your marketing for real estate and other things that you’re doing as entrepreneurship. Our buddy from the Breakthrough Success Podcast, a fellow New Media Summit icon, someone we got to meet and I’ve been excited to have him on here, our buddy, Marc Guberti. What’s going on, Marc? How are you doing?

Scott, thank you so much for having me. I’m looking forward to providing value to your readers.

We originally met in Tampa at our buddy Steve Olsher’s New Media Summit and we got to talk. The thing that kicked clicked immediately for us, there’s a little bit difference in age, which is okay, I’m twice your age. How old are you, Marc?

I’m 21.

I’m exactly double your age. We both enjoy marketing and both podcasting but the thing that you mentioned and I’m loving the fact of doing virtual events, online events to help grow your audience and things like that. Is that correct?

Yes. I love that model. It’s great for building an audience, catering to your old audience, building connections, everything you could think of in virtual events.

A lot of people are tired of the travel, the cost of travel and hotel rooms. I know that I am. Where’s home for you, Marc?

New York.

You’re in New York. I’m in Austin, Texas. People from all across the country and the world are reading this. That’s a beautiful thing in today’s technology. Tell me a little about your Breakthrough Success Podcast. Let’s talk first about that. I love it. For those that are reading out there, why don’t you share a little bit the insight of what made you start Breakthrough Success Podcast and some of the amazing guests you’ve had on there?

We’ve been doing it for a few years. It’s a podcast where people learn how to win at business and life. We have a lot of digital marketing strategies there, but we always have each episode like personal development. How do you accomplish your goals? What are some habits you should be forming? I feel like it’s one thing to receive all this information because there’s no such thing as an information shortage. People tune into my show because they liked the way I do interviews. You’re reading Scott’s blog because you like the value Scott puts out, but there’s no shortage of information. I focus on how you take this information and take action. You could feel like you’re accomplishing something by listening to all these podcasts and watching all these videos, all these different things, but at the end of the day, what work are you putting you? What results are you getting? We focus on how you strategize a tactic, but then how to manifest those and make them happen.

I was talking to a student of mine and he was asking, “Why aren’t more people doing notes?” I’m like, “You could put anything behind, ‘Why aren’t more people doing blank?’” We find that 80% to 90% of people take a class or they listen, but they never take that action step. I’m a big fan of Gary Vaynerchuk. Man crush, boy crush or whatever you want to call the thing. A lot of people do. I love listening to the Gary Vee Show, but I found myself each day listening for an hour and I’m like, “I’m an hour behind on what I need to get done. I’m not giving the actions that I need to take to get where I need to be.” I’m not putting the hustle in beyond the listen to make things happen. You see a lot of that happening out there too. You hear that from a lot of people too.

It’s like if you listen to a whole audiobook, it’s great but how do you take action on it? I get a lot of comments on YouTube, a lot of people engage with me in emails and stuff like that. The ones I like the most are people who comment and they say, “Great video and great takeaways. I made this change or I did this step based on what you said.” Those are the comments that I love to get the most. I saw Scott nodding his head, so probably he likes getting some of those. It’s also a great way to build relationships with people who are putting out this content.

We both are driving content and we enjoy it. Those that podcasts love to hear our audience. We love to hear our extended family taking action on what we’re providing. We’re not just up here talking the talk for the most part. We want to provide content, provide good quality information for the audience. You and I have been exchanging emails, “Let’s get you on,” and you get slammed being busy, which is a good thing. The point is you’ve got to take that action and that’s what we want, “Here are the nuggets. Here are the steps.” It’s what I love so much about how you interview your guests. You dig in deep, “What’s that breakthrough that got you to where you need to be or got you to get over the hump?” A lot of people struggle with it either it’s a mental hump or a monetary hump or it’s an action hump, “Where do I begin?” Because they’re overwhelmed with too much information.

It feels hard, but there are people who have been through that journey. I feel like some people could say like, “You don’t understand my circumstances. I have all these different things going on.” The people who I’ve had on my show, the stories you hear are crazy. What they had to go through to get to where they now. I hear a lot about like a big common one, the financial crisis. You hear about someone losing their job, losing their business, their everything, being in debt and being able to rise back up from that. There’s a lot of adversity to achieve that breakthrough after they get through it.

What’s one of your guests that stands out? I’m putting you on the spot. Marc and I have known each other for a little while now but we didn’t talk much about that. I like that because I like to ask my guests eyeball questions they’re not prepared for. When you think of the different interviews you’ve had, what’s one that stands out and shocked you?

I did an interview with someone who was talking about how he got out of an addiction. It was a deep addiction. The big thing that clicks for him was that he realized that he wasn’t hurting himself with this stuff. He realized he was hurting his family. This is the guy who loves his family. They had a rough patch because of his usage and then they are able to fix it. There are not many whole marketing strategies in that episode, but it was insightful to hear that this person who was deep into all these different things found something bigger than himself. When we find something that’s bigger than ourselves and we change our motivation. We change our whys, as a lot of people like to call it, that’s when the results and that’s when real change starts to happen.

I think that’s such a great point there is you’ve got to have a why, but otherwise you just bounce it around and not being focused on things. It’s the motivation factor. I don’t think people change, whether it’s in their life, their business, their relationships or whatever unless it starts to get uncomfortable. The comfort level can be crippling for the most part. Anybody’s going through addiction. They have to be at some point where it becomes uncomfortable. A lot of times you’ve got to hit the rock bottom of the rock bottom before anything happens. What’s funny is when you said addiction, I thought you said eviction at first. I was like, “Get them out of their house,” which is okay because they’re both rock bottom. You’ve also got a couple of books. You’re also an author on a couple of things. What’s one of those books, your favorite or a new one that you got out?

It’s hard for an author to pick which of their books is their favorite. Each new book I’m coming out was my favorite. I’m coming out of the book called YouTube Decoded soon, which is going to help people create great content, how people promote that content and help you make money with their videos. It’s not there but it is the next one that I’m working on. It should be out in time for the New Media Summit. That’s the deadline for that book to get it there for the signing that Scott helped organize. It depends on who you are. Some people will like a book about being a wealthy author. Some people will want to book about podcasting. It depends on the reader based on what they want to get.

You’ve got the YouTube Decoded coming out, which we’re all excited about. When I was first heard that, I was like, “We’ve got to get you on. We’ve got to definitely do that,” because I think the video is such a big part of marketing, especially going forward. Some people have gotten away from it or avoided it for the most part. I know video has been a big part of what we do to market on a regular basis. What do you find so valuable in YouTube in your own opinion of why people and entrepreneurs of all types need to be using more video?

With video, you have more options for providing a valuable experience. With podcasts, when it comes to editing, you could do sound effects, you could do music, taking clips and moving them around, so you definitely have more options for creating that content. Video content is also more engaging. It’s pretty much modern TV because people, instead of watching TV, they flip over to their computers and now you’re one of those channels. You can be a part of that infinite loop where when you come out with something new, you have people watching it. When it comes to YouTube, one of the big things about YouTube in particular where it beats out everyone else is you get such incredible metrics. You get to see second by second how people are watching your videos. You can see if you’ve had a big drop in your watch, your retention rate. That will help you. If you go to that part of the video, you see the stuff, “I did something different here that resulted in this big drop.” YouTube will be able to tell you that. They have all of this great data that’s so intense, the data. If you’re able to weave through it and know it’s important, you could learn a lot about your content instead of producing content and hoping you get lucky or hoping that this new thing you’re doing is more engaged.

NCS 506 | YouTube Marketing Strategy

YouTube Marketing Strategy: There is no such thing as an information shortage from podcasts and videos.

 

That’s a big thing. I think a lot of people just throw stuff against the wall and it sticks to see what hits versus spend some time and dive into their numbers. What would you say the biggest mistake that you see a lot of, either people that are using video on YouTube or people getting into YouTube, are struggling or making mistakes on a regular basis?

I don’t think that most YouTubers do enough for the optimization because I feel like when people think about creating content, they see that as a big milestone. They see that as a, “I did my work.” It’s optimization that matters. It’s figuring out what key words you’re going to focus on in your description, in your title and figuring out. I’ll do this for some of my videos. I’ll research popular keywords because I don’t want to create a video on a topic that doesn’t have enough demand yet. There are some topics that I know I can do great videos on, but they don’t have the demand yet. There’s no point in me creating those videos unless I tie it into something with demands. Doing that research, taking the time to create custom thumbnails, looking at your click-through rate on those thumbnails, because click-through rate and watch time is what YouTube cares about the most. Looking at optimizing thumbnails, get more clicks, I’d say optimization. That’s the big thing that you feel like you’ve done the job by creating the content, but you’re missing out literally all the traffic that you could be getting from YouTube search if you’re not optimizing.

That was one of the biggest things earlier on for me was having to make sure they’ll create a custom thumbnail versus leaving up my one of many stroke faces, you put up there when you’re doing video. We’re all guilty of that. Stephanie was doing a video for her Furbabies Podcast on YouTube. She had a head tilt and stroke and I’m like, “Let’s go and find another thumbnail in here fast before we create another image for you on there.” That’s a big key. It’s that little bit of the image that people see is what attracts a lot of things. What are some things that you would recommend people do in creating thumbnails for their videos? People will record video and be like, “I throw it up there, high-five. Where’s the money rolling in?” That’s not the case. You’ve got to do the extra work, like thumbnails and identifying the right topic, the description and the keywords. Why don’t you start first rethinking about the YouTube page? You get your video up there. What are some things that you would recommend people do for the thumbnails?

For the thumbnail, I recommend using Canva to create it because they give you the pixel dimensions, which is easy. That could be a pain if you don’t know what you’re doing, but Canva makes that easy. One thing that I would recommend is having a picture of you or your logo. Having a few words, no more than four words in a YouTube thumbnail. People are scrolling through their phones, through a desktop. They don’t have time to read a sentence, they have time to read three or four big words that are easy for anyone to see. That’s something to think about. One thing I also do is when I come out with a certain video series, like if I want to talk about the podcast or I talk about YouTube, I want to talk about training courses, it’s a different type of thumbnail.

One of the things that I’ve been doing is changing some of the thumbnails in my existing videos to make that theme more obvious. For YouTube, I have something like an up chart with a dozen of the YouTube logos around that up chart. You could see that style of thumbnail within a multiple of my videos now. I picked that thumbnail because that was the one that got the highest click-through rates. Those are some things I would do for the thumbnail. I’d say it’s an important piece because it’s a picture and we’re very visual. That’s going to be the thing that if you have a good-looking thumbnail that conveys what’s being talked about, you’re going to get the clicks.

Do you think it’s important to have your face in there or more of a topic or would that vary depending on what the video is?

I put myself a little bit on the right and I put the words on the left. That’s intentional because if you have that right bottom part, things that show up on YouTube, it’s going to not show. Probably like the timestamp, how long is the video, it will always show up on the bottom right so any text there isn’t going to be seen as false. I always put myself on the right side because you don’t need to see a little more of my shirt or something like that, but you need to see the words to know what the video’s about.

It’s also a place where a logo will go often. If you’re going to use Vimeo or other things to do that, I like to put the show logo on our videos there. If the timestamp comes up, they’re not worried about the logo or my face or my shirt. It’s exactly like you said. It’s there. They’re not missing out the bottom part. We got a thumbnail picked out or something. The next thing is the description. The title is so important that a lot of people screw up on. You said something good about how you’re checking the keywords. Can you walk our readers a little bit about that process?

I use two tools. I use vidIQ. That’s the thing I used to check out keywords and see demand. TubeBuddy is something I also use. That’s more of tags for YouTube. They give you a whole bunch of tags, suggestions. YouTube gives you a max of 500 characters. If you don’t know what you’re doing or if you have to think of keywords on the fly, you’re not going to hit them. With TubeBuddy, they give you more than enough keywords. You have to pick which ones are the best because you only have 500 characters to play with. Those are the tools I recommend. I always use vidIQ to figure out the topic of the video. It will even help me out with the titles.

I did a LinkedIn collaboration video, pulled out all my podcast episodes and I saw that LinkedIn marketing was a big topic on YouTube, that specific keywords. What I did is I put LinkedIn marketing in the title. There’s also another keyword on how to get clients on LinkedIn. That was also big. I put the, “How to get clients on LinkedIn,” part first and then I put, “LinkedIn marketing,” second. I separate them with a line. That allows me to have multiple keywords within the same title. You want to create a title for people because they understand when they watch that video, which comes out soon and you’re like, “This is going to be how to get clients on LinkedIn.” By including other keywords in there, you’re ranking for other search terms too.

Those two websites again are TubeBuddy and vidIQ. They’re great websites. I love those two. We use them quite a bit with what we’re doing here too. Let’s talk about the description. Is it important that people put a short description in there or should they go back in and take the full range of the full 5,000 characters or a mixture of both? What do you see that works the best, Marc?

I always do a long description. I start with the default description that you could have for all of your videos. That part is long for my videos because I want people to subscribe to my channel. I want people to get a free ticket to a virtual summit. I want to show them my resources. All the things that could apply to any video, I’ve put them there. I do an About the Channel at the bottom. It’s a long description. What I put on top of that those, it’s like one to three, maybe even four paragraphs about the video like what you see most people do like, “In this video, we’ll teach you this.” I am putting in a lot of keywords in there. I’m not listing keywords one directly under the other, but for that LinkedIn video, I’ll be like, “Do you want to get more clients on LinkedIn? This LinkedIn marketing strategy will work for you.” I go a lot deeper into that. I put the keywords in a few other times, but the idea is in that description. I’m telling people what the video is about, but I’m also putting in the keywords that I want to rank for on YouTube for that video.

Is there a limit that people should put in there as far as keywords for the most part? Do you try to fill up the full characters or try to focus on a few keywords that are trending or doing other things?

I would focus on a few keywords. Part of the idea is that the more you could put in, the better but you want to focus on a select few that makes the most sense for your video and are going to get the best results. You want to focus on keywords in your title. You can’t put twenty keywords in your title. It’s not going to happen. Focus on what’s in the title. The lead keyword in your title, that’s the one you focus on the most. In the LinkedIn marketing example, I put LinkedIn marketing at the back because I want to focus more on that keyword about getting more clients. I don’t remember it specifically, but it’s going to be in the video soon. You want to focus on the ones in your title and if you have a long default description, you’re going to hit most of those 5,000 characters anyway.

It’s a great description out there and great answers to the questions. It’s great nuggets for our readers out there in Note Nation. I’ve been big on video for years. We’ve been doing a lot of videos. We have a couple of thousand videos up and we have a very niche in the real estate side of things. You’re also interested in real estate investing. You attended Note CAMP Commercial and doing some other stuff.

Real estate investing is definitely something I want to do. I’d rather start that when I graduate college, just because I’d rather look around a little more. Scott and I had the decent Facebook Messenger conversation about Austin or San Antonio. That is an area I’m looking at. I’m very interested in real estate.

That’s why I wanted to bring people up because I love it. The thing I want to put out here to people is Marc is 21. He’s got a semester in college. He’s got four books and a fifth one coming out. You’re also doing due diligence on markets to invest in and do some things and stuff like that. When do you have any fun, Marc?

I’m very selective about what I do. I don’t say I do many different things but the things I do I really enjoy. I run every single day unless I’m off. I have goals of running all those big marathons that you hear in the news. I’m trying to run off those. I do some pool and travel and experiences. I used to do video games more expected of my age, but I enjoy creating content, having conversations with people like Scott. This is my version of fun.

There’s no wrong answer to that. That’s a beautiful thing. Taking action and delivering a lot of good content out there. When did you write your first book?

Maybe when I was fourteen.

NCS 506 | YouTube Marketing Strategy

YouTube Marketing Strategy: Video offers more options for providing valuable experiences.

 

Who’s been one of your biggest, as you would say, hero or idol that you’ve looked up to the last several years that’s doing a lot of this stuff?

Other than my entire family because that’s obvious and secondary support since day one. I’d say Seth Godin has been that guy for me. I did do the whole podcaster thing where you interview your dream guest and you have the chills and stuff like that. I was able to interview him twice for my show. It was awesome. I also started on Squidoo and that was when I first made more than $10 in a month. I was like, “I could make money here.” I still remember the exact amount I made on month one. That’s how much of an impact it made on me. I was like, “I could create content, do this and make this a full-time thing.”

Most people don’t even know Squidoo.

If you know HubPages, you have an idea but not a full idea of what it was.

I can remember learning Squidoo from Roland Frasier at DigitalMarketer.com. Do you know who Roland is by any chance?

No.

I got to introduce you to Roland. Roland is a marketing mindset from DigitalMarketer.com and Ryan Deiss. They’re good people.

I know Ryan.

He’s Ryan’s partner. Roland is my man crush on things like that. I had a good fortune to work with him for a couple of years and learned a lot of our marketing skills back over 2004, 2005, 2006, writing HubPages, blogs, Squidoos and things like that as well when that was big around. It’s funny seeing that stuff and hearing those names pop up from the past.

Squidoo is a throwback.

Let’s talk about this stuff because with your content on your YouTube, you’re focusing on driving stuff and providing content. That’s what I want people to think about out there. Especially they go through our workshops like content and I always tell people like, “Start talking about it. You need to have some basic stories about who you are.” I don’t want to take away from the book, but is there a magic thing that you would tell people if they’re starting a brand-new YouTube account, what are some basic things you think they need to throw up on out there? Maybe some core stories or core nuggets about who they are on their YouTube channel.

I would say start by creating videos on a bunch of different topics that have demands and that you enjoy. When you see one of them is taking off, go deeper into that topic. Regarding origin story videos and stuff like that, you can make that your intro video. I will do one of them where you’d ask people to subscribe, tell people about you and your brand. You don’t have to make that every single one of your videos. You can slip in some random thing about you in each video. I would say focus on the topics, think about ranking early, try and create more content around what your audience says, what the numbers say, “We want more of this.”

It’s pretty easy. That’s the beautiful thing that I love about video, especially as a podcaster, is that we’ve seen that double our audience almost immediately. You run matrixes and things like that. We saw in our first year, over 100,000 downloads on the podcast, but our views on Facebook and YouTube and Vimeo as well were greater and more engaged than the Facebook views. The listeners are engaged with the audio side. When you see a full video on YouTube being watched, the average person watches how long? How many minutes? Do you know off the top of your head there, Marc?

I don’t know.

It’s short. We were seeing thirteen and fourteen-minute averages of people hanging around and watching videos, which is good but it’s a niche. It’s a niche within a niche. I think you said something good there. Find some stuff on different topics. When you find that hot niche, then you do the deep dive.

When I say hot niche, hot niche for you because there are a lot of people who they will say, “Here’s how you get YouTube subscribers,” and then everyone thinks, “I need to create a video about how to get YouTube subscribers. I’m like, “Why is my YouTube subscriber video with the same five tips as that guy not doing as well?” You have to pick the topic that’s working well for you. For Scott, it’s real estate notes. I don’t know all the different topics you’ve tried, but this is a hot topic for you. That is why Scott is creating a lot of content in this space. For me, it’s a mix of podcasting and YouTube, social media marketing stuff. That’s what a lot of people like to see from me, so I continue to produce that content.

How many hours a week are you producing content? I know it changes in ebbs and flows a little bit, depends on the class, but if you had to give a ballpark, how many hours or minutes are you there producing on a monthly basis or weekly basis?

I’d say maybe four to eight hours a month. It’s not that much time producing content. It’s more about the marketing of the content. You could not do too much work with the content side and get it out there. I do like to edit videos, but I don’t always edit my videos just to get them out quicker. If I know that the value is still good because editing will make your videos higher quality, higher value, but sometimes I do prefer to just get them out there to grow my channel. Overall, four to eight hours a month on content creation.

We’re talking about to an hour to two hours of content. That’s not a lot of time but that’s also good. What’s the average time of your videos that you’re seeing that are doing well for you?

I’d say anything for five to ten minutes for me. I’m going to be experimenting with some of the log or live stream videos because that’s a great opportunity for YouTube. You also boost up your watch time because you’ve got them watching 30 minutes, 60 minutes, sometimes even longer video. You do have to have 1,000 subscribers, 4,000 hours of watched time under the channel to be able to run AdSense on your videos. It’s not the main source of income and you can make a lot more money with 1,000 subscribers if you do it right. I feel like that is a standard a lot of people like and they do like making extra money with the AdSense because why not? Those are some things to think about.

NCS 506 | YouTube Marketing Strategy

YouTube Marketing Strategy: When creating videos, focus on topics, think about ranking early, and try to create more content around what your audience says.

 

If you don’t know, it’s that you have the ability to monetize your channel, whereas people can run their ads in the beginning or throughout your different videos. If they click on it and buy something, then you get a percentage point of the ad revenue from Google and it pays. We’ve had checks come in. It’s not that our bigger biggest thing, but it’s always nice when some of your utility bills are paid throughout the month and things are rolling in. “1,000 subscribers? I only just started a channel.” Just provide good content and ask. Don’t be afraid to ask to make sure and subscribe. That is one of the biggest key factors. You’ve been on a growth rate. You mentioned something on Facebook on how you have grown your channel with the subscribers. You want to give any of your tricks and secrets or best practices for helping people grow their subscribers?

One of the big things you want to do is offer some giveaway or some incentive to have people help you reach certain milestones. I feel like every YouTuber wants a milestone. 3,500 was a big milestone for me that I was hitting at this time. Instead of making it, “Help me get these extra subscribers, I want this milestone. I want to sleep at night knowing I had this milestone.” What I did was I said, “If we hit this milestone now, everyone’s getting a free course tomorrow. I normally charge $100 for it.” That makes more sense for my strategy because I’ve got 27 courses on Udemy. I pick one of them and I make them free for a little bit. I’m doing that for 4,000 subscribers also. We already have the course decided and we’d be doing that for 5,000 subscribers. There is an incentive for people to help me reach my different milestones. That was the biggest thing other than the continuous marketing that helped me get a big surge. I think I gained 70 subscribers in one day or something like that. It was a big growth compared to what I’d normally do.

You didn’t post that. You have the video on Facebook or on YouTube, but where did you post that, “If you’ll subscribe my channel, I’ll give your free course?” Was it on LinkedIn, Facebook, Twitter, email blast, what was it?

It was the email blast and this was something I was testing. If I spread this out, it could be even more, but it was just an email blast. For context, I do have around 14,000 people on my list. There’s definitely a lot more people I’m able to reach out to with that email blast. That is all I did to get that big spike in subscribers for that one day.

That’s good though, 14,000 is a pretty good-sized list. Has that all been organically grown from attending different events or harvesting other social media channels? How have you grown that list? That’s a great thing. There’s another part to that question I want to come back to.

It’s primarily organic. I Twitter a lot. I think Twitter is changing in a sense where it’s like build relationships on the platform, engage with people with content because I think there are way too many people doing that. Twitter is great for building relationships now than when I first started on it. It was easier to push out content and get a lot more engagement. That’s how I grew my list. I did all the virtual summits. That helped me as well. I’d say that those would be the big things that helped me initially. YouTube is making a big mark on my list as well.

With your courses that you’re doing, do you have a minimum video? We talked about ten to fifteen minutes, you get nugget but is there a different number of videos, like ten videos or hours’ worth of video that you see that has worked well for your virtual courses?

I like to do at least ten videos for my courses. I like to have that double digit and I go for at least sixteen videos. These are short, two to five minutes. I don’t go in super detail in all my Udemy courses. I have a few courses like the content marketing class where I probably have six to eight hours of content in that one. When it comes to creating on Udemy, which then pretty much gets repurposed on Skillshare or anywhere else I see fit, I’m happy with doing just a one to a two-hour training course. The way Udemy works is you pretty much can’t sell anything unless it’s $10. They do discounts all the time. If you’ve gone to Udemy, everything’s discounted every week it seems. Skillshare pays you for how many minutes’ people watch your course. I’d rather come out with a bunch of them on those platforms and then have something like content marketing class or another one like that where I go all in on and have that in-depth six to eight hours, charge higher so that I know that it’s not going to be a $10 a course sale or something like that for all the work of putting in for that one.

They’re having that ten to sixteen videos that are ten to fifteen minutes long. Everybody could do that and I’m trying to bring it back on the real estate side of things. There’s easily a way for people to post. We think about the note business, “Here’s a little short video about each type of exit strategy we have, how we make money or due diligence break downs or ten talks with investors or ten different states that I’m investing in.” I want people to think about that and try to get some nuggets there. People have done fix and flips or rentals or landlords. You could do a short recap on each deal, “What did you pay for it? How did you find it? How long did you have the asset and what you sell it for?” You can keep for talking about the profit margins and things like that. Those are great content nuggets that you can charge for but still not overly charged. What’s the average price of your course that you’re selling on a regular basis, Marc?

Around $97, that’s the average.

$97 adds up pretty fast. If you get ten people, that’s roughly $1,000. If you’re growing your connected list, those are easy ways to market to your subscribers that you’re providing content and going from there. I’m probably pretty sure you’re probably using the community feature in YouTube now to communicate with your 3,000, 4,000, 5,000 followers too.

It’s a feature that not as many people are using, so it’s the easier way to stand out. Now, on YouTube’s home feed, they include the recent community tabs. Even if you’re not posting videos every day, if you post stuff through that community tab every day, you’re getting seen every day by your audience. It’s not overwhelm because people have different thoughts on video frequency. I like to create a bunch of videos each week. Some people do daily, but the issue with daily is you burn your subscribers, “How can I keep up with this stuff?” If it’s a daily community post where it’s just a picture and a paragraph, that’s easy for someone to scan and keep up with. I feel like it’s a very underutilized part of YouTube.

People don’t know that it’s popped up there, but that’s a great way to go communicate with your subscribers. I wouldn’t necessarily do it every day, but once a week, holiday. It’s another way to get out to the people that are watching there and post it. What we’ve been doing is we’ve been using Wave.video to create short little videos right around the Star Wars Day, May the Fourth, 4th of July. Little short videos that we’re posting onto the community pages just a way to get eyes on those and also to communicate. In the beginning, people have communicated on there that aren’t connected to me on Facebook or on Twitter, but they’re loyal followers. I’m sure you’ve seen a lot of the same thing too there. If you could wave a magic wand and five years from now, what does Marc Guberti look like in five years and what you’re focused on in five years? I know next semester you’re busy, you’ve got classes you’re wrapping up. Where are you all been wanting to go? What’s your five-year plan? What’s your plan there, Marc?

To have 100,000 YouTube subscribers. I’ve publicized that exact goal, five years, 100,000. That’s what I’ve got to lead lifts. We talked about YouTube for a lot. Also having real estate in my possession. I invested in REITs right now, but it’s different to be able to have the leverage that you get with real estate. Just being able to do all the different marathons that I enjoy doing, probably a bunch of big cities and stuff like that. I’d say that’s a small snapshot of a five-year me.

That’s a big thing I want people to realize is you’ve got your goals and you went directly to it. When I asked you there, not everybody knows what their goals are. They’re like, “Five years? I can’t think five minutes from now or five days from now,” but that’s the thing. 100,000 subscribers in five years, you’ll hit that because you’re getting about 100 a month on average, you’re growing since you’ve been focused on it or what?

I’m about around 200 a month. That started to pick up steam.

It will exponentially grow. We’ve seen that on our channel going from 50 to 100, 100 to 150. I think we had 175. We’re growing there. The thing is if you focus on it, it does pay off for you. We’ve seen our hours go up, our listening goes up. We’re seeing the monetization go up on stuff like that. As I like to say, it’s re-sharing the conversations most people have, but instead of you having to rehash the conversation 1,000 times, you do it once and it’s watched 1,000 times. If people want to reach out to you, is the best way to go and subscribe to the YouTube channel as you prefer or your website? How would you like people to connect with you, Marc?

Definitely subscribe to my YouTube channel. We’re quite away from 100,000, so definitely do that. I also help people with YouTube and podcasts. It’s scheduled free coffee at MarcGuberti.com/strategy. Finally, we have an event called The Content Marketing Success Summit. That is an evergreen event with over 70 speakers. We look to add to that each year. ContentMarketingSuccessSummit.com for that one.

You said it’s evergreen. Does it run all the time?

It runs all the time, then sometimes we do a live event.

NCS 506 | YouTube Marketing Strategy

YouTube Marketing Strategy: Twitter is great for building relationships, pushing out content, and getting more engagement.

 

What’s been one thing with your marketing stuff, what’s a hurdle that you’ve worked to overcome in the last six or twelve months with your marketing? Anything that has stumped you a little bit or you’ve struggled with?

For me it was figuring out how to tap into YouTube and how to promote that across all of the social networks so that you’re not just on one of them, you’re truly on all of them. Not like you created the account, you set up your username and password and all of them, but you’re posting a few times each week on all of them.

Is there any specific tool you’re using like HootSuite or Buffer or Sprout to help you out with that?

I use HootSuite to help out a little bit. I go into each one because there are different benefits for your social network. Facebook has its Groups, LinkedIn has the ability to build deep relationships quickly. Twitter, you’ve got a lot of communication happening and I can post my content there. I like to go on each one of the platforms to engage with people and put content there as well.

It’s great to use HootSuite and it’s a great tool. Having the ability also to post negative content that’s not being shared, that helps out tremendously. Facebook Groups are a great thing if you know how to use them. You don’t want to go in and spam them on a regular basis. You want to provide good quality content to help people in other areas. People that have built a big group of 5,000 or 10,000 or in some cases, 100,000. We see that happen a lot on LinkedIn or some big groups that we’re a part of that we will post stuff not to spam them, but just content and get rock and rolling. Once again, if you’d like to reach out to Marc, you can go to his website, MarcGuberti.com. It’s a great place. You can go to his YouTube channel and subscribe. Help him out with that. I love the website. There’s so much great knowledge on there and nuggets on there and great things out there for you too. What’s the book name and title for people to take a look at?

It’s YouTube Decoded. It will be out in time for the New Media Summit.

Marc, thank you so much. It’s some great nuggets out there. We look forward to having you on again. I’m looking forward to hanging out with you and spend a little more time with that New Media Summit. I’m looking forward to the book, YouTube Decoded. When it comes out, we need to have you back to help promote that as well too for you.

Thank you so much.

Thanks, Marc. If you’re reading this, thank you so much. Make sure you go on over to our YouTube channel and subscribe or go to the website and opt-in to either buy notes, to get some more training or to listen and read or watch the replays from all of our over 500-plus episodes of the show. Go out, take some action and we’ll see you all at the top.

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About Marc Guberti

NCS 506 | YouTube Marketing StrategyMarc Guberti is a USA Today and Wall Street Journal bestselling author with over 100,000 students in over 180 countries enrolled in his online courses.

He is the host of the Breakthrough Success Podcast and Radio Show where listeners learn how to achieve their breakthroughs. He coaches content creators on how they can attract more traffic to their content and boost revenue.


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