EP 533 – Identifying Goals In 2020 With Aaron Young

NCS 533 | Identifying Your Goals

NCS 533 | Identifying Your Goals

 

When planning out what you want to do in the near and distant future, it’s easy to fixate on things that don’t really matter as much as you think they might. Identifying your goals is such an important part of the process of business growth, and it’d be a shame to waste such a vital step. Scott Carson speaks to Aaron Young from Laughlin Associates about the right kind of goal-setting for your business – because there is a right kind, whether or not you know it. Achieving success begins at the planning stage, and if you try to hit the wrong marks, you’re going to be in trouble. Listen to this episode and make sure that your goal-setting is as strong and well-structured as it can be!

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Identifying Goals In 2020 With Aaron Young

I’m excited to be here with you. I’m even more excited to have our good guest who’s been called the nose candy of business in a speaker survey. Our good buddy, Aaron Young, had an invigorated and enthusiastic fan in his event at Magnify your Wealth who called him The Dragon. We’re glad to have him here, Aaron Young from Laughlin Associates. If you don’t know who he is, he is the CEO of the company for many years now, been providing entrepreneurs like you and me with entities and assets, asset protection and creation, and helping operators with the books to keep them legal and stay out of compliance trouble.

We’re honored as always to have him here. We’re always honored as well to have Laughlin Associates as a sponsor for the Note Closers Show podcast. First and foremost, Aaron is one of our closest friends, a brother from another mother, and one of the guys that I reach out to when I have questions or need advice. I would say better than advice, true counsel because Aaron’s done it. I could not think of a better person to have on to talk about goal-setting in the New Year. I know many people are reflecting on their 2019. They’re either looking favorably towards the new year, “Where did the year go?” Many people want the New Year to be different. I’m excited and honored to have Aaron here now to talk about that smart goal setting for the New Year. Aaron, how’s everything going?

It is good. I look forward to this every month when we get back together. This topic that you mentioned, I’m excited about because this is exactly what I’m in the throes of is reviewing 2018 and making plans for 2020. It’s a perfectly-timed conversation.

Many people, especially many entrepreneurs out there, talk with a variety of entrepreneurs in business or real estate or note investing are looking to do something in the new year. Everybody looks towards New Year’s resolutions. I’m a big proponent of New Year and New Year can start any day. Your new year can start now. You don’t have to wait until January 1st to go to the gym to start working out. You can start doing those actions now. You don’t have to wait to make offers to banks for deals come January 2nd. You can do it starting now. A lot of people, especially those that are getting new in business into a new venture, maybe get a little overwhelmed at shiny object syndrome, “What should I focus on?” They’re turned on a couple of different ways. The more that we can narrow it down to 2 or 3 specific targetable, measurable goals for them as we call smart goals, the better off they’re going to be in the long run. It doesn’t mean those goals can’t change throughout the year, but let’s look at a couple of things or talk about a couple of things especially from your experience with you buying and bringing companies up and doing other things. What are some of the key things that you’re looking at for the last year’s number or looking towards the next year?

To set the stage for the people reading, you mentioned Laughlin in many years, we’re in our 49th year. We’re coming up on our 49th birthday. For 36 years, I’ve been starting or buying companies and we’ve done that many times and in acquisition mode now. I’ve got two companies that I’m looking at buying in the first quarter. Since I don’t have a job inside of any of these companies, we call me CEO, but in reality I’m the chairman more than the CEO. What I get measured on are four things. I get measured on top-line revenue like how much were we able to sell? Bottom-line profit, how efficient were we with the money we brought in? Client satisfaction and retention and employee satisfaction, that’s what I’m looking at. How much are we selling? How much are we keeping? Are we keeping our clients? Are we keeping our employees? For the leader, those are the most important things. Why? Let’s start at number four, which is employee retention, employee satisfaction. Employees like customers are much more long-term value and it’s so much easier to keep them than to replace them. If you can take good care of your employees or good care of your clients, they stay with you over the long haul, that’s much less expensive than having to go out and find people over and over again. The question becomes at some point, they’ve purchased what I have, “How do I keep them?” Maybe I’m providing a service.

Our menu may be exhausted, which is part of why we go out and we look for other companies to own or other affiliates to work with that are still within the scope of the service we’re providing. In other words, if I’m helping you form your corporation or help with your corporate compliance, your minutes, your resolutions, stock ledger, your minute book and stuff. If I’m doing that, it’s still in our wheelhouse to offer bookkeeping services or payroll services or merchant processing services. Those still fit. If I started offering piano tuning or recipes for fish and chips, those would not fit. I see a lot of people do that, which kills your list. They have a big list and they start selling out and promoting stuff to their customers that have nothing to do with the conversation the customer thought they were having with you and your company. We’ve got to be protective, but we can offer either through the acquisition of other companies or affiliate relationships things that make sense to come from me to you. One of the things I’m constantly looking at is what else do the customers want? How can we get it for them? If possible, how can we make a little sliver of money if we’re doing it through somebody else?

It’s one of the reasons I love working with you because we’ve introduced clients to you and you’ve introduced tons of clients to me. It all makes sense. We’re trying to build their wealth. I’m going to help protect it. You’re going to help show them how to have more of it and that conversation makes sense. One of the big things is be super clear on what do your clients want and how do you give it to them? How do you keep your employees happy so they stay with you? Those are two big things that I’m thinking about a lot. The other thing’s how much money do we make and how efficient are we with it? Are things every single solitary business owner, if you’re not doing it, you’re not in business. You might be making money but you’re not treating your business like anything that’s going to last beyond. You have to be able to figure out, where’s the money coming from? How do we do more of that? How do we more efficiently execute our business, pay our employees, your travel, whatever so there’s something leftover at the end of the year that you can either take or you can reinvest? I put a whole bunch of stuff out there. We can go deep on any and all of those things.

Let’s start with the profits and looking at your numbers because it’s a big thing. We’ll cover and we’ll come back to something else too about not wanting to bastardize our lists as well too. The biggest thing is we’re constantly looking at sales. We’re looking at what’s coming in if we’re doing our educational classes, our training. What’s coming? Are we up? Are we down? What were those referral sources? Was it speaking at Magnify Your Wealth? Was it speaking at real estate clubs? Was it the podcast? That’s the thing we always constantly look at is you have to know where your sales are coming from. If you’re buying notes, are you buying from a direct source as your main source? Are you buying from the Condors? Are you buying direct from banks? Looking to see where your sources or your referral network coming from? That’s a great way. Let’s face it and I’m a big believer that 80% of sales come from about 20% of your activities. Sometimes it’s 10% of your activities, that’s your focus.

You said something good there. Looking at what your sales are and decide, “Do we need to reinvest that or take some of that as profit?” That’s the thing you have to look at is, “If I’m buying these deals, am I using that money to go back in and reinvest in the properties? Am I using it to buy more assets or I’m looking to diversify and put in my retirement account? Am I looking into invest back in going to a different workshop or a mastermind or an inner circle aspect of things?” First and foremost, you could be making a profit. That’s the first thing.

There’s got to be cashflow at least. Let’s look at Amazon, the big juggernaut. They’re buying up everything. He’s now the wealthiest man in the world but they only got into the black 4 or 5 years ago. For as long as they’ve been around. They’ve been around for many years. They only barely got in the black, but they had a lot of cashflow. I’m not trying to debate your point because your point is right. We have to have more money than we need to survive in order to go do something else, to buy a list, to go on a trip, to do an affiliate deal. You’ve got to figure out where the money is coming from.

NCS 533 | Identifying Your Goals

Identifying Your Goals: Your menu may get exhausted, so you have to go out and look for other companies to own or affiliates to work with that are still within your scope of service.

 

Many people spin their wheels doing things that are not valuable. Part of the reason they do it is that they don’t have a handle on what is valuable. Let me tell you one thing I learned early in my career. This is going clear back to the ‘80s. Just because you’re getting customers, doesn’t mean they’re the right customers. Just because you’re making sales, doesn’t mean they’re the right sales that you should be making. As a matter of fact, I tell my team at Laughlin all the time, if we’re unbelievably good at selling corporations and LLCs, we’ll go right out of business because there’s no money in it. There’s no profit in it. It’s a commodity business. You can go directly to your secretary of state, you can go to LegalZoom, you can go to Rocket Lawyer, you can go to anybody that’s not a law firm doing it. We’re all within $10 or $20 of each other because there’s no margin in it.

You have to have other things you can provide that have a greater margin so that you have money to pay employees. If you’re selling things at a commodity level, you’ll sell yourself right out of business. People don’t always understand. Let me tell you, if you’re a small business owner, odds are you’re not regularly looking at your balance sheet, your statement of cashflow or your profit and loss. If you even have a P&L, odds are you look at the top and the bottom. The first thing about profit and loss statement, it’s a fantasy document. It’s not a statement of fact. You can create the chart of accounts and the way you put things in depending on if you’re on cash or accrual basis, your bottom line can look like you have $150,000 cash. We made $150,000 but your negative $20,000 in your bank account. If all you do is look at the top and the bottom, you’re always going to be looking at confusing data. Everything that’s in the middle, all those line items in the middle is where the money is. How do we get our receivables a little quicker? How do we do our payables a little slower? How can we reduce our marketing spend by 2% but get a 3% improvement in our sales? You want to be looking at, “How can I jigger with those numbers in the middle to end up with a better result?” Most people have no concept of what all the lines are in the middle.

That story from Think and Grow Rich about the guy that goes out and he finds gold and he clicks, he finds, he digs gold for a little bit then the thing runs out. He was able to make money but he didn’t understand why. He sells out, abandons the claim, sells all the equipment and the guy that gets it from him goes and gets an engineer and says, “What happened? Why did they run out of gold?” They said, “They went right through the vein. Go back, turn, and you’ll find the vein again.” The vein of gold is in all those lines on your P&L and most people don’t understand it. Part of what we do when we’re goal setting is we’re going back and evaluating, “What did we spend on marketing? What individual marketing ideas worked? What did we do from new salespeople? What training did we give them? Why did that person seem to have greater sales than these other people? What did we do differently from the clients who have paid us the most? Did we have a lot of outreach to them or a little outreach? What did we say? What did we send them?” You get into the line items and that’s where you find the gold.

That’s the same thing. We totally agree with that. We’re looking at where our servicing costs are at for what we do. What are those cost presses? Can we reduce that? Are there things that we can do with a direct letter campaign out to our borrowers, get them to expedite to get them back on track. When we buy us, it’s faster to speed up. There are all those little dials. It’s adjusting the dials to optimize your business. If you’re buying an apartment complex, the first thing that many people will look at is your management costs. Are there ways to add revenue to it? Do we need to add a laundromat? Do we need to add some vending machines? Do we need to put individual meters for the utilities and different things like that? There’s a whole variety of different things to do that, but you’ve got to be constantly looking at the numbers and looking at aspects and seeing that. Is there anything you want to add to that before we talk back? I hope you’re good there.

Lots of things going on here, not necessarily in an organized fashion.

One of the things too that you talked about, especially if they’re looking to drive revenue is finding affiliate partnerships or joint venture partners. I’m not talking about joint venture partners are the people funding deals. I’m talking to people that align up in your co-marketing, like you and I do a lot of co-marketing together. I promote your events, you’re promoting my events. I speak at your events, you speak at my events. I refer people to you, you refer people to me. The reason that it works well is the fact is that one, I don’t take my list and pimp it out to everybody. I get a lot of people that come to me and say, “Scott, let’s do a list swap. I’ll give you 50,000 of my contacts, you give me 50,000 of yours and we’ll swap.” That never works out well.

Your clients will stop opening your emails.

They’ll stop opening because they don’t find value in what you do. I see this being a big mistake. A lot of entrepreneurs are doing this. They’re promoting everybody in their dog’s product. I’ve spoken at their events before and I’ve been and then I see an email from them advertising something brand new, something new training, something that’s the best greatest thing since sliced bread every week, knowing that he’s getting affiliate split but the product doesn’t make any sense. We see this happen a lot in real estate across joint ventures. It might be a quick buck but you’ll lose your list in the long run.

I have to say it’s a curious thing to me because of the two latest experiences. One was somebody that was at my Magnify Your Wealth Event, who their business is building email lists for sale. They’re doing stuff out there to get you interested in something simple and they build up these lists and they sell the list. He was explaining to me how much work there is. No wonder because it’s not based on trust. There’s that. I was listening to him explain to me about his business and it made me curious about how it’s got to be even a one and done. We go do something, we get 2% response, 98% don’t like it, maybe 20% opt-out of the list. That’s an interesting business model that I don’t understand. The other thing is I spoke at and have been invited to go back in 2020 to speak at an event that’s almost all affiliate marketers. They all are people who’ve built significant lists. This particular event is all about how can we drive traffic to each other. It’s the exact same thing we’re talking about that I don’t want to do and you don’t want to do unless it’s targeted. Everybody there was saying, “I’m looking for lists of this size.” I thought there’s a deeper level, a different level of marketing that we don’t use that exists and I need to find out about it. My gut reaction to it is I don’t like it.

I like long relationships based on trust. I want the clients when they see something with my name on it, I’m hopeful that we’ll have a large open rate. They know if I’m writing to them, it’s part of the relevant conversation that they agreed to when they became a client or when they opted-in to my list to start listening to podcasts. What I’m trying to say to your audiences and I’m trying to a wrestle with myself is one, are we doing things in integrity so that we keep an honest and open and progressive relationship with those people on our list that we’re marketing to? Two, are there things that we don’t understand that might still be valuable as long as we learn about them and then we stay in integrity if we decide to use them? Scott, how much of a revelation was it for you when you first found out you could buy nonperforming notes?

NCS 533 | Identifying Your Goals

Identifying Your Goals: Just because you’re getting customers doesn’t mean they’re the right customers.

 

It was a huge revelation.

You didn’t know about it before and you might’ve challenged the value or the intelligence of going into that business until you learn something. How many people the first time you did a fix and flip and you made money or like me, how the heck did I not know about this before? We don’t want to discount new things, but we do want to be judicious in how we engage in new activities so that we don’t spoil all the work we’ve done up until now.

The thing is you have to look at what’s going on. Everybody has a-ha moments. One of the first deals I did, I turned $100 into $40,000. That was an interesting wholesale deal. A good return on investment there for me over 30 days. That’s the thing that people have to look at. If you’re looking for something new, there are great things out there, there are revelations out there, but you’ve also got to look at what’s working in nowadays market. It’s the most important thing. I see a lot of people that are promoting something from 2 years ago, 3 years ago over the training the same. It’s similar training and it hasn’t changed. That’s not a revelation. The revelation is, “I spent something on that doesn’t work in my market or doesn’t work in my time frame.”

It’s the technology in all of your work.

It’s outdated marketing.

Have they changed the rules? It’s behind the times we’ll buy it but wasted money. People are often looking for a quick fix. In my experiences, there are no quick fixes. You can shorten your learning curve by following mentors, people who’ve been down the road ahead of you which is something you’re great at, Scott, and something I strive to be. There’s no replacement for experience, for educating yourself. Jim Rohn said, “A formal education will make you a living and self-education will make you a fortune.” The way to make real wealth is to be constantly learning about new things. As Steve Jobs talked about in that one great address he did at Stanford University, the only time he ever spoke at commencement and he was already sick with cancer. He talked about successful entrepreneurship is about connecting dots, not about following a line but about connecting a bunch of random dots and putting them together in a way that nobody else thought to do it. That’s where you make money, but the only way you do that is by being well-educated on lots of things. When you go and say, “I can sign up for this $999 course and it’s going to change my life forever.” I would say take the $999 course and then pull out the gold nugget. Don’t assume that this is the actual Ten Commandments coming down from the mountain with Moses. The fact, some good information, and then apply those dots to figure out how to make it work in your world.

Neutral words are spoken all about. I’d say that you’re going to pull nuggets out of something. When I teach a workshop or if I go and attend something, my biggest goal is to walk out of wherever I’m at whether it’s repeating going to Magnify Your Wealth or going to Traffic & Conversion Summit in San Diego. I spoke in Atlanta at an REIA club and I took something away from there. I’m always trying to sit there and be present and what’s going on so I can have a better feel for the audience or better feel for the event or better feel for who’s next to me. You’ll never know who you’re sitting next to. If I can take a nugget out of there, it makes my time even much more valuable versus walking an event thinking that I know everything. You’re not going to get ahead in life. You’re not going to hit the goals that you want to accomplish if you think you know everything and you’re staying stagnant. Especially leading into the New Year, you’ve constantly got to be helping that self-education. A book education will make you wealthy, but self-education makes you rich for sure.

It’s true, particularly as we look into 2020. I’m not going to give any details on it, but we will talk about this on a later show. I believe 2020 might be the biggest year of my career so far because I’ve got some big things happening this coming year that is in the process now and are going to hit. We’re going to be able to affect a lot more people. We’re going to make a lot more money. I’m quite convinced 2020 is going to be a huge year for the things that I’m working on. Part of the reason I’m doing the things that I’m doing in anticipation of what I believe is coming with the recession. We’re not far away from another recession. I believe rates will go up. We already see constriction of money on a bank-level, maybe not for mortgage notes, but for other sorts of lending. The money cost to the bank is going up, which is making the banks rethink, “How do we make our margins?” They can’t keep everything low and have their rates going up. There’s got to be some parity in what they’re paying versus what they’re charging for the use of money.

As we look into 2020, a big part of me is thinking, “What happens if a bunch of small business owners go out of business in or go way down in revenue in 2021? What am I doing now while I’ve still got some runway? What am I doing to maybe get into more cash, have a little bit more of a buffer, have some rainy-day money put away? What other assets do I have that I can use so that we were going to do, we’re already overdue for a recession? Every cycle has an up and a down. We’ve been up for way longer than normal and in a record growth but we’re going to go down. When that happens, there will be people who will be dumping stuff. We all saw that happen in 2008, 2009, 2010 where all these short sales happen, all these foreclosures happen.

In your world, what happened was for those that had money, all those foreclosures meant I could buy stuff at a fraction of the price from a year or two ago. I’m going to come in and buy things that’s $0.40 on the dollar from two years ago. When we go into fire sale mode, are you selling in the fire sell or are you buying? I’m trying to be in a good position to buy. I admire Warren Buffett and Berkshire Hathaway. They have $122 billion in cash sitting on the sidelines waiting for the recession. As we look at our goals in peak time, a boom time, I would be looking out a year from now and saying, “If we go into recession, am I organized to be a receiver of the transfer of wealth? Am I going to be dumping stuff because I’m overextended? Am I going to be a loser or a winner in the next downturn in the cycle?”

NCS 533 | Identifying Your Goals

Identifying Your Goals: You can shorten your learning curve by following mentors and people who’ve been down the road ahead of you at something you want to get great at.

 

That’s the truth. It’s all about preparing. I’ve seen this being involved in different real estate masterminds where a lot of people are still doing business trying to go out and build, rehab and increase the value of their properties and planning on getting the highest value price. That’s never the case, especially in a downturn. You’ve got to be prepared 10%, 20% off that highest price if you had to move it fast, which a lot of people may have to move. I’ve got a good friend, Brent Garrett down in Fort Myers, Florida, who’s an amazing realtor. We’d been at kick core for the mastermind before, but he’s been on there for years. He has sold all of his investment properties at peak prices. He’s holding on to a million-plus a half in cash for the opportunities when things do hit the fan here in the next couple of months. He’s being smart about what he’s doing because he sees that. He’s been through a couple of cycles down in South Florida. Those swing a little bit harder than they do here in Austin or Texas or some other areas out there too. Are you preparing for that? Are you looking at what happens to that? Are you clearing things off your books so that you’ve got that liquidity available to hold onto or be in a receivership position like you mentioned? 

Whether you’re writing it out or you’re buying. We’re doing the same thing. We’re putting in our world is a lot of money on the sideline. We’re not doing big marketing campaigns. We’re not buying stuff. We had an opportunity to buy the building that the Laughlin office is housed in Reno. We looked at it and said, “We’re at the top of the market and we’ve maxed out that building.” Instead of buying it because it’s convenient, why don’t we wait and we’ll buy something bigger for less money in a year or so?” A guy did buy the building and he wanted to know what he could do so we would sign a longer-term lease. I said, “We have still three years left on our lease and there’s nothing you can do for me right now.” He wanted to know, “Why didn’t you buy the building?” He’s buying it as an investment. He lives out of state. I said, “You’re at the top of the market.” As somebody in the real estate game, you want to make sure, how secure are the people that you are renting from you or leasing from you?” I’ve been watching that a lot. People that are extended, they’ll stay in. They have to have a place to live or a place to operate from or a place from which to operate. That’s okay but owners are going to lose money if they’re buying now, I believe that.

I’ve got a buddy who’s doing a lot of purchasing and converting them to Airbnbs and things like that. I’m like, “You’re getting more cashflow if you went with a traditional rent, which is great, but you’re still buying a lot of stuff at the top of the market.” His thing is, “If you think real estate is expensive now, wait five years.” I’m like, “I can see the logic to that, but you might need to be a little bit more surgical in what you’re buying.”

The house that I’m in was valued at about $1.5 million in 2007. I bought it for $599,000 during the low spot. It’s now back up over $1 million again. If you want to see how expensive real estate is in five years, look back 7, 8 or 9 years and see how much things were selling for then compared to what they’ve sold during the elapsed time. The market’s gone up and we’re at the top again and it’s softening again. I raised horses. I went and looked at 100 acres with a phenomenal barn situation. It’s a huge giant arena, two houses, phenomenal views, dream property and they’ve come off of it $650,000 in the last year. Nobody’s buying it. It’s not because it’s not a great piece of property with a great bunch of improvements, but it’s because it takes a special buyer. It’s a little far out of town, not way far. You’re only fifteen minutes from a Costco, but it’s out of Portland. It’s away from the airport, it’s out in wine country. I promise a year from now is going to be cheaper than it is now. If you’re only talking about $250,000, 2,000 square foot, four-bedroom, 3.5 bathrooms, the place is in a little neighborhood. Those things are always going to be selling. A lot of stuff, you’re going to be able to buy it cheaper in a few months. Sit tight and be a buyer. There will be trillions of dollars that will transfer hands in the next recession. Do you want to be receiving or dumping? I want to be buying. That’s going to be a garage sale with gold bars in it.

You took the words exactly out of my mouth. In the last recession, it became a garage sale economy work. The run-up people refinancing pool and equity in their house is going buying the boats, the second color is the jet skis. It went sour. People lost their jobs and then people were selling their toys at a fraction of what they paid for them to pay rent and pay the mortgage. We saw it everywhere here in Austin and other parts of the country. When I start seeing those things, pull equity out, pull this out. I’m like, “Deja vu all over again.”

People forget, we’re getting low on time but my dad said to me, “I worried about my grandkids, my great-grandkids.” He’s going to be 80. He’s worried. He said, “I don’t remember a time in history that was this bad. It’s hard. I worry so much.” I’m like, “First of all, let’s jump back before you were born to when we had a civil war where we lost more of our citizens to war than all the wars combined since then. That was bad. Remember, we had slavery at that time. That was pretty bad. Remember when women were being put in jail at the beginning of the twentieth century for wanting to vote. What about the two World Wars we fought? What about the atomic bombs that were dropped? This is a great time. This is a phenomenal time to be alive.” Are you kidding? With this little device right here, you can be in business. You can make hundreds of thousands or millions of dollars with this little thing. It’s in your pocket. You can talk to everybody in the world for free over Zoom or Facebook Live. Give me a break. We’re in a great time, but there are always going to be up and downtimes. There are always going to be cycles, just get prepared. Don’t think because you’re at the top of the market. People that try to sell stock or sell real estate or whatever at the top of the market always lose their butts every time. You should be selling all the way up.

Don’t be greedy. At this time of the year, when you’re setting goals and you’re looking forward, don’t try to be greedy. Say, “How do I survive and thrive and be prepared for the times when others will be suffering?” If you’re reading the blog, odds are you’re already ahead of the game because you’re paying attention. Let’s be little glasses getting to be half empty and say, “The boom is about done.” You can have a second boom as the garage sale buyer who’s walking in there with $1,000 cash in their pocket, and buying up every good thing those poor people who put out the tables in the front yard are having to dump. Be the buyer, be prepared and come out of this thing 2 or 3 years from now much wealthier than you are now.

That’s the truth. That’s such a good way because that’s the thing and it comes down to everything. Take action. You’ve got to be willing to take action, but also make sure you’re doing the right things. Make sure you look at things. Don’t be jumping ahead pretending tomorrow is going to be like yesterday. You’ve got to take a look and know how the markets are changing and keeping an eye on. That’s what comes from networking and surrounding yourself with great people. Peers, as our buddy Gregory likes to quote Charlie “Tremendous” Jones, “In five years, you’ll be the same person because of the books that you’ve read and the people that you have met.”

If you’re still going to be you, you’re not going to stay flat. You’re going to go down. You acknowledge value capacity will decrease or increase. It’s going to decrease if you do nothing. Spend your time watching TV, bitching about stuff on the news, worrying about the reds and the blues in politics, or you can feed your brain through great conversations and great reading. Reading these days could also be things like TED Talks but you have a choice. You can become greater than you are now. Smarter, more capable, or you can become a relic. It’s up to you. You’ll still be a nice person. You’ll still have friends. You’ll still have your buddies at church or at the golf club or at the bar. You’ll still coach the little league or basketball, but are you going to become a relic of the past or are you going to be somebody who’s benefiting from the new stuff in the future? These are all things to be looking at. How will you participate in the game of 2020 and 2021? That’s what it is. I’m glad you wanted to talk about that because as I said, “We’re deep in the middle of it.” We’re doing due diligence on these companies that we’re buying. We’re looking at new affiliates. I’m speaking all over the place in 2020. I’m going to be at the Oxford Entrepreneurs Society at Oxford University, the largest, oldest entrepreneur group in Europe. That’s an opportunity.

What am I going to do with that? Am I going to do the same old or am I going to say, “How can I get the greatest value from this hour that I get in front of this phenomenal group of people in a different market?” I’m going to be in the Middle East. I have five speeches booked in the Middle East. It’s a little tour. That’s a completely different world than Portland, Oregon. Am I going to learn some things about that economy, about what drives those people? Am I going to get better at my game? Am I going to try to say, “I already know it all?” I’ll end up losing the opportunity. I’ll screw it up or I can learn and I can maximize the opportunity. It doesn’t matter what you’re doing. Get prepared for what’s coming because what you knew yesterday is a useful context. It’s useful information, but it will not be what makes you thrive over the next several years.

NCS 533 | Identifying Your Goals

Identifying Your Goals: We’re in a great time, but there will always be up and downtimes.

 

You read it here in Note Nation out there. Take advantage, learn, start hunting those skills that you can take advantage of the next wave and prepare yourself for an abundance and how to magnify your wealth in 2020 out there for everybody.

At the end of April, beginning of May, MagnifyYourWealth.com.

Aaron, I want to say thank you especially for joining us after your event there in San Diego. It takes a lot out of you, but you’re energized. Always you’re bringing value here and once again, thanks so much for being on the show.

Every opportunity to be with you, Scott, is something I’m always going to make work.

Thanks. We’ll see you later.

Thanks.

Guys and gals, take some of what Aaron shared here now in this episode. Check out, MagnifyYourWealth.com as well and be prepared to take advantage of the trend be. Look at what you’re doing. Look what you’ve done this last year. I’ve got to adjust some things that I’ve done and got back a little bit more focused on some things in the New Year. It is never too late to make that change. It’s never too late to take that right turn and find that vein of gold out there. Go out and make something happen. We’ll see you all at the top.

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About Aaron Young

NCS 533 | Identifying Your GoalsAaron Young, is a lifelong entrepreneur,  trusted advisor to CEOs and business owners and creator of The Unshackled Owner a program for entrepreneurs looking to build a business and not just a glorified job.

Aaron is Chairman/CEO of Laughlin Associates, a 44-year-old company that has helped over 100,000 entrepreneurs start, grow and profit from their business. This has given Aaron an ideal vantage point to observe common mistakes and successes in businesses from Main Street to America’s largest yacht broker from medical professionals to manufacturers to investors. For over 34 years, his experience founding, acquiring and directing multi-million dollar businesses as well as working as an officer for a publicly-traded, multi-national, sets him apart from the crowd as a voice of real-world knowledge and authority.


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