The more you can focus on controlling your schedule, the more you can get things. In this episode of Note Night in America, Scott Carson shares the value in why you want to control your schedule in order to find success faster. He shares the 30×30 matrix for daily, weekly, and monthly marketing activities.
Are you struggling with controlling your schedule? Then tune in!
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Controlling Your Schedule: Time Management Strategy For Success
I’m glad you guys are reading this blog. If it’s your first time, welcome. We’ve been doing this for several years straight. We’re always Livestream to YouTube. If you’re watching on YouTube, give me a thumbs up or let me know what part of the country you are joining us from. Whether it’s live or you’re watching the replays, you can always catch them. Always expect by going to our website at WeCloseNotes.com or go to our YouTube channel at WeCloseNotes.tv, and subscribing there as well.
We’ve also got a variety of other different episodes for you to take and read. You can always check out our main website, WeCloseNotes.com, for more information on the different classes that we have available. If you’re reading the blog and you want to register for the next live one, you can do so by going to NoteNightInAmerica.com, and that’ll schedule you for everyone that we have the rest of the year. You don’t have to worry about pre-RSVP for it night and night out.
I want to give you guys a quick reminder. We do have our Saturday training. Our note weekend class is Saturday, starting at 9:00 AM. We’ll run until 2:00 or 3:00, depending on how many people we have. It’s usually $90, but you can get in for half off for $49. Get signed up at NoteWeekend.com. It does include the replays of the previous training class. You don’t have to wait until Saturday to watch, or you also don’t have to hang around Saturday. You can watch the replays of the last event and watch the replays of Saturday’s event as time permits for you. There are over $1,000 in bonuses for you to take part and dip your toe in the deep end of the investment.
Our main topic is one of the things that have helped us dominate our niche and be successful. It’s something that I struggled with early on as an entrepreneur. Most entrepreneurs do struggle with controlling your schedule. I had mentors along the way that did an amazing job of helping me, coaching me, and understanding that, “You are not going to be perfect at this.”
Controlling Your Schedule
I want to tell you now, “You’re not going to be perfect.” Give yourself some room to fail on this, but the more you can focus on controlling your schedule to get things done that aren’t getting done right now, the better off you will be. I had some big influencers early on in my life. From 2004 to 2008, I learned from a guy by the name of Bob Leonetti and his business partner, Jayme Kahla. He and she were instrumental in teaching me the note business.
I also learned from a guy on here called Boy Pops, who is a friend of mine. He helped me get into the mortgage industry. I learned a lot of stuff from previously at Bank One and JP Morgan Chase. I’m even going back to when I worked for Verizon Wireless. You had to get a lot of things done in a day, especially working in Corporate America.
Bob and Jayme taught me the balancing act of being an entrepreneur, getting the most important things done on a daily basis, and going from there. Bob worked off of a desk. He’d go through his mail a little bit, but he didn’t believe in a to-do list, which a lot of us put together to-do lists, and we fake our way into feeling like we got a lot done. We had a lot on our list done. We checked all the easy things off, but the three most important things that we needed to get done that we had to get done, we let slide to the next time.
Bob believed in the big rocks, too. Focus on getting your three big rocks done first, and then everything else will fill in around it. Jayme was a brilliant mind. She still is to this day when it comes to real estate investment. I never met a stronger mind when it comes to real estate investing. She taught me the creative side of things and how to structure the deal properly.
Bob taught me marketing. I learned more about speaking from Bob than Jayme. Don’t get me wrong. Bob is intelligent when came to structuring note deals. Jayme taught me the commercial side of the ball game and also some secrets about speaking along, but the aspect of how they got so much stuff done is they focused on the big rocks.
Along the way, in 2005, Bob and Jayme partnered up with a guy named Roland Frasier. You may have noticed him from building a business and Traffic and Conversion Summit. For three years, I was very honored to work alongside Roland in a lot of cases. He’s the host of the Business Lunch Podcast. He’s a principal at DigitalMarketer.com. He’s also one of the major principals for the largest marketing conference in the country called Traffic and Conversion Summit.
He’s got a ton of SlideShare decks. Any time I can hear him speak or see any of his presentations that he shares on SlideShare, I go into it and dive into the value of information Roland did a lot with Bob and Jayme. He helped them get the coaching up to a whole different level, which I was an able coach. What Roland taught us all, I learned how to market and get stuff done. That’s why I have approached my business differently than most people.
The Marketing First Mindset
Most people approach it as a deal first basis. You’re going to look for deals and not marketing for capital and your business. You’re trying to find deals. Whether you’re trying to raise capital or find deals, it all comes from marketing first. One of the biggest things I learned from Roland was the marketing first mindset instead of being reactive and proactive in your day to get things done. There are a couple of things that he shared along the way.
I learned from Roland, Bob, Jamie, and a few others along the way, but I kept learning and applying my craft from what I learned. When I started, I was a hungry student. I started listening to podcasts, going to marketing summits, looking at social media experts, and seeing the tools they were using that I could apply in the note business.
Many of you have even reached out and said, “You’re everywhere. We love your content. We’ve been following you for several months.” That’s because the fact is that we keep learning and applying. I don’t think a lot of real estate investors do that. Many of them are focused on the deal. They don’t focus on marketing. They keep focusing on making sausage versus selling the sausage they’ve already made.
We’ve gotten so good at what we do. We’ve had other people start reaching out to ask for marketing, like Dan Hanford from Multifamily Investor Nation. At that summit, we helped Dan launch that. We helped Aaron Young with Laughlin Associates in his coaching program. George Antoine, we’ve helped him in market finance. Eddie Speed reached out to me a while back and asked me to help market. We turned him down but helped market his note-selling platform. Merrill Chandler of GetFundable.com, we helped him out with that. Paperstac.com, we help them when they launch their funds. The same thing with Watermark Exchange with their listing website.
We’ve done an amazing job of helping people market by taking what we’ve taught or helping advise them on what they should or shouldn’t do. People are trying to copy what we do. The thing is, people will start off, but they don’t follow through on things. That’s part of what we’re going to talk about. The consistency and making sure you keep applying and showing up.
One day, you’re going to have things times you drop the ball. I haven’t done much being sick and traveling. My team was off, and that’s okay. We are starting back up and getting things rock and roll again. We’re starting that momentum, and it started first with our Money Mondays Coaching Call that we do for WCN students and now with you guys. That’s the thing I want you guys to realize.
Consistency Is Key
You’re going to have a life that kicks you in the shins or the teeth and knocks you down. You got to get back up, dust yourself off, and start doing it. One day at a time is what it is. There have been two keys to our success. Consistency is key. You got to stick to a regular schedule, and that regular schedule is going to help define you. The more you can control your schedule, the better off you will be.
The second thing, let me give you an example. We do these Note Night in Americas every Monday for the most part. We do videos and emails for the database announcing the different educational stuff we have on the calendar. We’re doing weekly episodes of me or either speaking somebody else’s show hosting other people on our show with videos, and re-releasing them.
Keep It Simple
The second thing that most people forget about is they get too complicated. While consistency is key, the second key is as important. It doesn’t get hard to do. It is a keep it simple method. Find ways to get the word out and take action in your weekly schedule to keep it simple, using tools to clone your content.
You got to realize that because somebody has seen your video once does not mean they’re going to be somebody who signs up to fund a deal or an asset manager going to send you assets with the first email they’ve sent. You’ve got to put it in your mind that you have to be consistent. 80% of sales happen after the 5th content.
You don’t have to have a huge budget. You don’t need to have thousands of dollars to spend on marketing each month. If you have an email service provider, you can also leverage other tools to help you post, especially if you’re working a full-time job during the day. There are some free and cheap tools or software that you can use to help get the word out. You got to take the time on your outside time to get things done.
I like to listen to what you tell me you want. If I get questions from people, I get people asking me topics, frequently asked questions. We like to turn that into an episode, webinar, podcast, or blog. I listen to what you tell me that you want, and I go and feed you. One of the biggest things to make people successful is if you listen to what your clients tell you.
Too many times, entrepreneurs think they know what people want. They go out and create something that people don’t want. This is what you have to tell me. If you’re telling me what you want, I’m going to deliver you perfection every time it’s delivered. I’m not going to be perfect, but I delivered the action of getting something out versus trying to make something perfect. Delivered is going to be trying to be perfect every single time.
Think about the first of the market is usually the winner, like IBM and Apple to the market. That’s why they were able to grab so much of the lion’s share. Many people worry about being perfect. It always got to be the perfect video, email, and post. While you’re trying to make things perfect, you’re only hurting yourself. You are shooting yourself in the foot, eliminating yourself, and delaying success.
If you talk about doing something for a month or a week and doing it every week, but it takes you a month to do it the first time, don’t beat yourself up. Start doing it every week. If you take another month to do it the second time around, you aren’t on step two. You’re still back on step one. That’s the thing.
I’ve seen people that have used these Google calendar apps, and every hour is blocked. They think they’re productive, and they don’t get s*** done. It’s a falsehood. It’s a facade of success. Figure something out. Give you time to adjust things because it’s not going to be perfect but focus on the big things.
If you’re the person doing everything, you’re not getting anything done. You are the biggest problem. We all have done that. I’ve seen entrepreneurs and myself have done that, where we had staff, and we let staff go, or staff left, and we didn’t replace it immediately. I got stuck doing a lot of the same things over again. That’s not what you want.
You got to look at what’s the most important thing, and do those things. You can’t chase 3 or 4 topics. You’ve got to focus on one and keep it simple. Work to get that one thing done and then add something after it. You can go from there. Something delivered is going to be perfection. If you’ve got to be perfect, you’re going to end up struggling to get anything done in the long-term. The idea here is let’s be consistent, focus on one thing, get it out, and use tools like Buffer, Hootsuite, Social Jukebox, or hiring a VA to help you with your marketing. Whatever it might be, kicked to using it. The cost of the tool, you cannot afford not to have it these days if you want to get ahead in life.
Most people struggle with, “What the hell am I going to market or talk about?” That’s the first thing they think about, “What am I going to talk about? Am I marketing? I’m not that exciting.” You don’t have to be that exciting. There are plenty of topics out there. The next thing they focus on is, “When should I post? Should I post during work time or after hours? I’m afraid my boss is going to see it. I don’t want my wife or husband to be mad that I’m posting all the time.” No, you don’t need to post on a regular basis. You do need to post on a regular basis, but you don’t need to be posting every app.
Getting Across The Ravine
How much time is this going to take me? The first round is setting this stuff up. Your email blast or setting up your templates to post on social media is going to take the most amount of time the first time you do it, but it’s worth it. Once you build that bridge, it’s done. I want you to think of something here. I want you to think you’re standing on a cliff that where you got to go is across the ravine. This is the other side of the ravine, and you have to get across. You’re standing there on a ravine looking across this other ledge that you need to get to. There’s no bridge. There’s nothing there. What do you do? You pull out your rope, tie it in the lasso, swing it over your head, and you throw the lasso across and catch on a rock there.
Do you know what you do? You tie off that rope. The first time you climb across, you climb across like do the whole monkey crawl, legs over, and you’re pulling yourself along. It’s the first time. You got it cross. You got it done. It might have been the scariest time, that first time that you went across that rope, but you got it done. The second time is a lot easier. The second time you throw another rope across, now you got two ropes. You can build a rope bridge. It might be a little rickety rope bridge, but it gets you faster. You get better at it.
The 3rd and 4th time, you build a little better bridge with better rope. You start building it. Over time, you build it a mechanical bridge. This is what most people don’t do. They look at the ravine, and they give up when all your success is on the other side of the ravine. That bridge you first build is shaky. It’s not the most organized and the prettiest. It looks like crap, but at least it’s done. It allowed you to get across a whole lot faster. It saved you hours of time because now you have this rope bridge built, and you can improve that bridge.
That’s what most people don’t do. They don’t build the bridge. They give up, forget about it, sit down, and die. You tune in here because you’re not a giver upper. You’re an action taker. The first time you do it, you got to take some time to do it. You got to stop hanging out with your friends on bowling night. You got to quit watching Grey’s Anatomy or the NBA Finals. Nobody cares to look at the Finals anyway to get the stuff done, or you’ve got to have your spouse say, “Can you do something for me? Watch the kids and keep them quiet for a couple of hours. I got to work on some things and need to get some things done,” or you end up working after hours.
Here’s a question, “I’m too old. I’m not technically savvy.” I don’t care how old you are. If there’s a tool called Google and you can learn how Google works. You can hire somebody online from Fiverr.com, get a VA, a virtual assistant, or something like that to help you out with this. Is it going to cost you something to get done? Yes, but it may be better for you to hire somebody to do it versus you trying to do it yourself.
The Marketing Maker
There’s one tool that I’ve been using from Roland Fraser for many years. It’s hard to believe. Maybe it’s not cool. I shared this in our three-day class and all the time with one-on-one students. It’s a simple tool to help you. What do I need to get done this week? It’s not an hour-by-hour tool. You have to figure out your schedule. You have to time block your schedule and look at what you have available to get things done. We call it the Marketing Makers.
We’ve had students that when we print this out post it next to their wall or next to their decks and get things done, or they give it to their systems to get it done. It’s a simple thing. It’s a 30-day thing on the left-hand side days of the month. Across the top, you’ve got daily, weekly and monthly activities. Some of you may have seen this already.
That’s okay, but how many of you are implementing this? If you’re not implementing it, you’re not having success, or you’re not raising all the capital finding all the deals, or investing all your money in things, you’re failing. You’re not getting things done. This is an easy tool because there are a variety of different things. Some of these duties you can do daily, weekly, or monthly. It all is up to what your schedule allows.
I’ve got some students that are busy. They work 60 hours a week to run Zoom almost nonstop. The last thing they want to be is on Zoom at the end of the evening. I get that. There are things they can do by going on listing or posting articles in the morning. It’s a simple process. Like the marketing activities, these are daily, weekly, and monthly activities. It helps you keep track of what you do by checking off one of these boxes. It’s an Excel spreadsheet. Everybody can create this. If you want a link to mine, I’ve uploaded these slides to SlideShare.
One of the things that we do with our mastermind group is asks them, “Go through the activities that you accomplished in the last 30 days. How did you do? Did you get 90 or more activities done? If three things are done a day, you get an A. If you got 80 things done a month, 2 and a half to 3 things done almost every day, that’s good. You got a B. If you got at least two things done, that’s a D or C.” At least it’s something versus an F.
Most people are failing because when they look back at their activities and what they accomplish daily, weekly or monthly activity, they didn’t accomplish anything. I know it’s easy to get sidetracked with it being in May, graduation, kids are out of school, kids are going into prom, or summer is hot. It’s damn hot outside. You might as well stay inside and do some work.
Adjust your marketing calendar for your schedule or what you’re available. If you work a job 9:00 to 5:00, 9:00 to 9:00, or work 12-hour shifts, I get it. It’s going to be tough for you to get things done during the time, so spend some time after hours or your day off to help you book those things that can go live and go live.
If you start taking action and doing free, simple things a day, you will start to see results. You will see people reaching out to you to give you deals. You’ll see people reaching out to you to give you money. You’ll see more opportunities. It happens all the time with our coaching students who apply this. As long as they apply it and stick to it, they will see actions. You probably won’t hit 60 if you start taking action, but you’re going to fall off the wagon at some point. You’re going to get busy, and you’re going to start an activity.
You’re going to forget that you’ve got to keep back going to marketing. Keep those plates spinning or balls up in the air. I highly recommend you learn how to do this. You do it more than three times so you can delegate it to somebody else or to a virtual assistant. If you can’t market your business at least two times per day with a post on LinkedIn or Facebook, not just a sharing a post, but commenting about something. Are you in business? You’re not.
Think how many times a day you see Starbucks, McDonald’s, or Carl’s Jr. Remember the ads with the girls in bathing suits. That was to shock you. Think about all the different car commercials or other things that are available out there for you. Some of you were like, “I haven’t watched commercials in a while.” I get it but you’re being bombarded with commercials on your phone, radio, and all sorts of things. Start thinking about what they’re doing.
Here are some simple things that you can start doing in your daily activity. When we talk about daily postings, you could post a real estate investor article to your socials on HousingWire.com, DSNews.com, or choose the websites that we pull on a regular basis. If you’re working full-time, you could do that. You could do it in the morning while sitting on the toilet. Do it at night when you’re posting before you go to bed. You could go to Octopus. Sign up for Octopus for $21 a month and start using that to connect with people on LinkedIn to grow your database. It’s a great way to build your network.
Connecting And Starting Conversations
You could go to Clubhouse or LinkedIn Audio. There’s a whole variety of different live streams that are available out there. Connect with people on Twitter or Instagram if you want to do that. You could go to BiggerPockets. This is a great thing. Look at some of the blogs or set up your keyword results for people that say they’ve got $50,000, $100,000, or $75,000 to invest and reach out to them individually. You need to create your pitch deck video for ten minutes and send that to those folks as people are connecting with you.
Besides you posting, going out and commenting on people that connected, commented on your post, or looking at what people are posting. That’s a great way to spread your audience. There’s a whole variety of different ways like getting out, connecting, and starting those conversations. All of these are from your smartphone. The only thing on here is going to cost you. It’s going to be Octopus for the most part.
Weekly activities, setting up your Buffer or Hootsuite account. Posts are great. You should be emailing out to your warm database at least once a week, not to wholesale notes but to talk about what you are doing and buying notes, and then send up a follow-up email. Part of the whole reason we do this show is I can tap into my 45,000 warm note investor contacts weekly. You got an email from me this morning about this webinar. We’ll follow up with an email tomorrow with the replays. We’ll wait two days and follow up with another link to the replays for those that didn’t open the first email. That’s the follow-up aspect of things. We do that on a consistent basis every week.
You could also, A) make sure you put an article together. You could post an article, not from DSNews or Housing Wire, but share a case study or a past case of somebody else’s deal on LinkedIn. You could do a Facebook Live talking about what you are working on this week in your real estate business for 10 to 30 minutes. It doesn’t have to be long, but it’s a great way to get the ball rolling doing a Facebook Live.
You can download that Facebook Live to YouTube and upload it to LinkedIn. Make it a short LinkedIn video. If it’s ten minutes or less, you can upload it straight to LinkedIn. LinkedIn videos are great. This is not meant to be difficult. This could technically be one video that you shared 3 or 4 different times. It’s not four individual videos. If it’s one Facebook Live for ten minutes, you’ve downloaded and reshared it. It saves you time and money.
You go to different meetup groups and see what’s going on different meetup groups. I’m a part of a couple of big meetup groups online. I see what they’re posting on a regular basis. I comment or share this video on there. You go to BiggerPocket and do a keyword search for those that say they have $50,000 or $100,000 to invest and connect with them. You can do twelve of those a day where you can connect with those.
You could post a deal blog twice a week on the marketplace like BiggerPockets about a case, take that same video from your Facebook Live and upload it there or share it on Instagram. You could guest on other podcasts. There are many podcasts now that are looking for content and people who are taking action. If you’re on here, you could be a guest for real estate investing. You could talk about entrepreneurship and being a new investor. You could talk about notes, fix and flips, or whatever you may have done in the past. You could talk about marketing, entrepreneurship, or your biggest failure.
There are many different ways to be a guest on other people’s podcasts. We use it on a regular basis. I booked two guests. People reached out to me and asked me to be on. You can send it out to your Octopus weekly. You could post in LinkedIn groups at least once a week, which is valuable to do. Some of the groups don’t get a lot of activity, but it’s still a great way to connect with people to take notice.
It’s the same thing in Facebook group posts. You could post the same posts from the LinkedIn group in the different Facebook groups available. There are a lot of trolls out there, but that’s okay. You’ll never have somebody doing more than you to throw money on you. Somebody is doing less or jealous of it.
If you jump on Instagram or LinkedIn and do a keyword search, you should look for what others are posting and use what others are posting for motivational things or things that you want to use on your feed. Those are weekly activities. It doesn’t have to be too much. That may seem like a lot, but 5 or 6 of those things are one thing.
Monthly activities are a little bit more that you got to be focused on. If you’re going to be targeting banks or deal flow, you need to be sending out emails to your asset manager, especially in the notes space. We send out an email once a month, not to asset managers, then we follow up 48 hours later with those who didn’t open the email. A second email is the same exact email to those that didn’t open it the first time around.
Those that did open our email, we like to make sure they pick up the phone and call them or reach out to them separately. It might be a separate email, phone call, or reaching out to them on LinkedIn to connect with them. We also like to reach them with our vendors, servicing companies, advisory group, mass management, Get Fundable, Credit IQ, or Laughlin Associates. What do they have working on their business that they need to help some marketing that we’re glad to help market out there?
You might do an investor webinar to watch and learn. One of the things is we get a little bit close to our fund being completed. We will be doing some of these things, this lunch and learns or movie night. Note Night in America might be a movie somewhere. Monthly regroups, many of you guys attend our members in your local REIA club. That’s great. Go to it, make the most, but get business cards, connect with people, and do not be a wallflower. You might want to attend a live event or conference. Some of you went to Paper Source, which took place in Vegas.
Some of you might be in San Diego. We got some students in San Diego at the Magnify Your Wealth Summit with the Laughlin Associates. Some of you were in Vegas with me at Hedge Fund Symposium. If you don’t want to get out to network and you don’t have the ability to travel, that’s okay. Go connect with investors or find self-directed IRA investors to the county record and send out a postcard or letter. You can all send 100 letters a month and follow up with that same 100.
If you send a thank you note, it goes a long way. Did you meet somebody interesting? It’s great. Send them a thank you note. Every time we have somebody on our show, I send them a thank you note. If somebody has me on their show, provided that I get their info, I will send them a thank you note. They have me on because it’s that valuable, and it goes a long way.
Phone calls investors, “What’s going on? How’s it going?” Many of you scheduled time on my calendar at TalkWithScottCarson.com. It’s a great way for me to communicate with you and talk with folks. I go back to that list on a regular basis. What did I talk about? What do they want to share? It’s one of the great ways that we’ve done to talk with different investors, whether they are buyers, sellers, or funding sources. You can remember, everybody is that. They’re 1 of 3 or 2 or all 3 of those items.
This monthly thing is not meant to be difficult. You can color code it for everything but do something. If you’re working 80 hours a week, I get it. You’re not going to be able to get 3 or 4 things done a day, but start looking at the things that you can do. Simply sharing an article goes a long way. Start to share an email out to your database once a week.
The beautiful thing about Keap or other CRM tools is most of them have a prescheduled app part of them where you could pick the time or future date for that email to go out live. I wrote my emails to go out at 11:00 in the morning and at 6:00, so I didn’t have to do it now. I already got my email to go out at noon tomorrow prescheduled. I got to go in and add the link to this video for you to go out to it.
It’s the same thing. You guys can preschedule your emails. You should be doing that weekly. What are you working on this? If you don’t know what to talk about in a weekly email, look at the calendar. We’ve got graduation, Memorial Day, Mother’s Day, Father’s Day, and the 4th of July. There are llenty of things to talk about, at least that way, and that will eliminate about 25% of the content you think you’ve got to create by simply wishing people a happy holiday.
Taking Some Time Off
If you’d like a copy of my slides, you can go to this link Bit.ly/30DayMarketingMatrix. It will be available for you. You can use that to download the slides. The 30-Day Matrix is free to use for your stuff. Start implementing it. I want to open this up for questions. “Scott, can we all struggle with things?” I’m going to be the first one to tell you. I struggle with my schedule, especially when you’ve been down and out for two weeks. You haven’t done a lot of stuff in several weeks.
We still have stuff that went off while I was traveling to Vegas. Sometimes you got to take that time off. If you are burning both candles at both ends, you got to take some time off. If your job is kicking you’re ass, there are things you got to show up for your work. I get it, but the point is, make sure to plant that seed every little day because it will grow. If you want to accomplish big things long-term, you’ve got to start planting the seeds.
If you want to accomplish things, but you don’t have an email list or you’re not marketing, you might as well not worry about accomplishing anything because this is going to take time. You’ve got to plant the seeds and you know how to seed plant. They plan with daily content, either videos, or email blasts. If you don’t have an email list, you may need to go buy an email list.
Start connecting, growing, and networking. You have to start doing those things to make things happen. Larry asked a question, “What’s the name of the app that you use to post on multiple social media platforms at once?” Buffer.com. Larry, if you’ve got a VA, I gave my VA my login to Buffer so she was able to go into and post the same social media article across Twitter, Facebook, Instagram, and LinkedIn all at once and at different times. You can set it up on a schedule. Buffer has a free tool, but for some things you may want to do, do the paid tool.
That should not be any new. If you’ve been on here before, we’ve talked about that. Buffer.com is legit. It can save you so much time. If you work a full-time job but want to market during the day, go to Buffer after-hours and preschedule the social media post for the next day. When we have our Note Camps, I automatically go on and preschedule my speaker slides, reminders, and social media to all go out. That’s all scheduled at least usually two days before the event for all three days. I don’t have to worry about trying to do it while I’m teaching or hosting an event. It’s a valuable thing. We pre-write emails that go out. We’ll also pre-send out text messages or prescheduled text messages to go out for one of our major speakers through SMS marketing.
You have to learn to control your schedule, and that may be bringing your lunch to work. It may be skipping lunch appointments. If you find yourself, “I got to go out and take an hour lunch. I got to find something to eat to stop what I was doing.” That’s not effective because you’re wasting an hour going out. You’re not eating something healthy. Don’t get me wrong. You need to take time each day. You need to take 15 to 30 minutes each day at least to center yourself.
The thing I do every morning between 8:00 and 9:00 is center myself. I get up, walk outside, sit down, enjoy my outside patio, water my plants before I come back, and start anything. It’s one of the most valuable 30 minutes of the day. I do the same thing at night. From 6:00 to 6:30, I water the plants with Stephanie. I already had stuff set up, slides are done, and I tweaked a few things.
Find your systems. Use your schedule. If you look at your schedule, maybe you need to schedule things after hours. You got to start taking action and get things done because if you’re not getting things done, what I need you to do is go back and look at your last two weeks or last 30 days. How effective were you? Probably not effective at all. You had a lot of wasted time on stuff that didn’t make anything.
If you’re the person that had to control and do those things, you better be honest with yourself, “What can I delegate? What could I give to somebody else to make things happen?” “Scott, I know you do this. I block out focus time twice a day or an hour each day during work hours, and I focus on items that need action.” You have to get that done, especially if you’re on a lot of calls. You’ve got to spend some time to get stuff done. You can’t be on another call for another call to another call. You have to have some time to get stuff done. That’s a great point.
You have to block that time out. “Don’t bother me during that time. That’s my getting s*** done time.” It’s also important that at the end of the day if you’re having a rough day, take some time. Let that blood pressure come down, walk, and listen to music, or whatever it might be, do that too to help make things happen.
Quick reminder, we do have our monthly note weekend training class from 9:00 to 4:00 for $49 at NoteWeekend.com. Replays are included. It’s usually $99, but we’re running a half-price for you. It’s our Cliff Notes training. It’s a great way to dip your toes in the water. See if you like how I teach. I know that we are supposed to have our three-day class but that didn’t happen with me being down for the count. We are going to have that rescheduled for some time in June 2022.
The next three-day class is probably the second week of June 2022. The weekend after Father’s Day. If you’re a WC member, you can get the class and the three-day class. It’s included in your $97. Once again, guys, go out and take some action. Please, start implementing these things in your daily activities. Keep it simple. Don’t overcomplicate it.
If you find that it’s overcomplicated, you can simplify it. Trust me. You can always simplify it down. Delegate it to somebody to do it. If it’s not driving revenue, it’s something not going to be worth it. You need to put in the back ends. We all have causes that we’re powerful with volunteer time, but sometimes you’ve got to go fill your own cup first versus feeding the world. Fill your cup first and feed the world with your overflow. Be safe. We’re looking forward to seeing you on top and every Saturday in the class. If not, have the rest of your weekend, and we’ll talk to you later.
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