EP 330 – Celebrating The One-Year Anniversary Of The Note Closers Show with Tom Hazzard

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NCS 330 | Value Of Podcasting

NCS 330 | Value Of Podcasting

 

Scott Carson discusses the one-year anniversary of the Note Closers Show Podcast by bringing in Tom Hazzard from Podetize. Together, they break down the value of podcasting to reach business goals. Recalling the small beginnings up to the growth of the show, both put in their inputs on how it not only brought in an audience to market to but valuable information as well that helps both parties. They also talk about blogging your show as a resource for the audience and its impact on Google, providing you some tips and advice that could bring your business and show to last for years.

Listen to the podcast here:

Celebrating The One-Year Anniversary Of The Note Closers Show with Tom Hazzard

I had to give a lot of credit to the man, the myth, the podcasting legend here with me. The guy who approached me beforehand saying, “You should do this.” Finally, I came to my senses. From the amazing company that’s not only helping me, but a lot of other podcasters out there to distribute and get the word out with what they’re doing and help us with marketing. A guy that is not only a friend of ours, but now a very close and dear friend to what we do, Tom Hazzard. Obviously, your wife, Tracy and daughter, Alexandra, the whole Hazzard clan out there. Just not from Hazzard County, that’s all.

It’s family business. Thank you so much, Scott. It’s exciting to be here a year into the Note Closers Show.

We did start a little bit earlier with the Facebook Live hunting our message and stuff like that. We’ve got to thank Aaron Young a little bit too for bringing us together because you were helping Aaron with his podcast originally. We met at one of the Magnify World Summit. We were on the boat out there rocking in the ocean and you were sitting there slowly, indirectly selling me on it. I’m like, “No, it’s more work.”

I did believe it would help you with your business goals. That’s what I could see. Not only that, I also learned what a great marketer you are. You’re always working in your email list and social media. I knew not only it would bring you benefits, but you would have success with it.

You do a lot of the heavy lifting. For those who don’t know, we film it here. We film it either through the Facebook Live, Zoom or jumping on Blive. Then we upload the audio or the video files directly on to the Podetize platform. Your team runs with it. You do a lot of the magic. You do a lot of the production after we film. I have to come up with a topic and sometimes I don’t have a topic five minutes before I go live. We’ve got quite a few of our students who are actually doing some podcasts. Dan Zitofsky has got one that he’s launching with you. Garrison Gilbert’s doing some stuff with you. Gail Greenberg and Chris Seveney are doing something with you too, which is phenomenal. Jason Bible will hopefully do some stuff with you as well too, our good buddy.

He’s done some. We’re in discussions with a new thing he wants to launch, which is exciting. It’s a big network and that’s the thing about this. We don’t actually market this service because so many people like you have such a great experience with it and get so much value out of it. Not a day goes by that I don’t get a referral and that’s not to brag about it, it’s just the reality is this has value. You would need five or six different VAs doing all sorts of different aspects of it and you’d have to manage them in order to do this. You upload your raw audio to our platform, submit it with your target publication date and then our team goes to work automatically.

We’ve built quite some systems. This started for doing it for ourselves. We didn’t just had a need and a desire to go and start a podcast to build an audience and to market too. It was an experiment five years ago or something. Once we’ve built that team, people would say, “Can you do this for me?” It grew organically for a while. It’s its own big company with dedicated employees and growing every month. The part that I enjoy is getting to know you. We’re in business together, but I’ve got to know you and become friends with you. We’ve gone to multiple events together in the last year, which has been fun. I love meeting with different people, like Dan Zitofsky and all sorts of others that you’ve connected me with. Learning about all these different companies and seeing what each of them do, that’s really fun for me.

NCS 330 | Value Of Podcasting

Value Of Podcasting: Everybody measures success differently and values in different ways.

 

What’s also fun is that seeing how podcasting and content creation, creating all these assets that you can market helps everybody regardless of the type of business they’re at. That’s been the other fun aspect of this is everybody measures success differently and values in different ways. From a small local business like a local doctor’s practice to a business like yours that’s national, doing note deals all over the country, there are real tangible benefits that produce a far greater return than whatever cost there is and time on your part to do it.

It’s been amazing because we’ve been to two different events in Texas. It was interesting having people come up like, “I listen to the show, I listen to the podcast, it’s great to finally meet you. I listen to you on a regular basis.” I’m like, “How did you come across?” They’re like, “An email blast or somebody shared it online, I came across it organically listening to other people’s similar podcasts.” The fun thing is we enjoy marketing. We are a marketing beast here at We Close Notes. Everything we’ve done. I’ve got a great staff. We do a lot of great things but I’m not going to lie, sometimes it is like, “What do I come up again?” The podcast as Steph has obviously reinvigorated those creative juices flowing.

It gives me something fun to do and it’s helped other aspects of what we do specifically with us adding the two other sub-podcasts. Whether it’s uploading all the Note Night in America, webinars and seeing the 4,000 or 5,000 downloads we have for that, which is not a huge download asset. There are eighteen or nineteen episodes, but still people are watching it that way. Then of course taking Note CAMP 5.0 and make it its own separate series and that’s at the 6,000 to 9,000 downloads too. When combined it’s over 150,000 downloads in our first twelve months. That’s what we shot for as a goal. We thought we might hit. There was a while there especially in May where we get our first download month ever.

It’s graduation season. Who knows what they’re doing?

I was in Hawaii, not doing much for a week. It’s some of the big things that we have learned and it has definitely helped out. You’ve got more numbers behind what we’ve done because you see a lot of that stuff. The analytics, numbers behind the views, the downloads, the uploading because you take the audio, you scrub it, you clean it, you transcribe it, you then log into our website or WordPress site and upload it as a blog, all transcription. That in itself has blown up the SEO optimization.

That’s the critical thing. Don’t get me wrong, podcasting and this live to Facebook video thing, those are great mediums. They’re incredible ways to reach people that we didn’t have twenty years ago or even fifteen years ago. The podcast audience and followers on Facebook are wonderful things. They get to know you, like you and you don’t even know them. You’re in their ear or they’re watching you all the time. That is valuable in and of itself, but the real value is converting it into a blog post. I know to a lot of people that’s like, “What? Why would that matter? Who’s going to go read that whole blog?” That’s not the point. The blog is a resource for your listeners. Certainly, there are links to everything you talk about and even when you mentioned another company in the note world on one of your podcasts, that gets transcribed. It’s in the blog post that’s linked out to that company and you have actually outranked some of the companies.

When you search on their own company name in Google search, your podcast post will even come up above or right below that company’s name. When people are searching for that company and they don’t know you, you pop up and on that first page of Google right there near that, they’re probably going to click it and check it out. This is the real value is casting a much wider net for marketing your business on Google Search because people are going there first. Let’s face it, I like Facebook too. I like LinkedIn and all the different social media channels that there are, but if I’ve got an area of interest that I want to learn more about or I have a pain point of some kind, I’m going to Google first and I think the majority of people are.

The Google Search stats are staggering as to how many billions of searches there are per day. When they go to Google and your post shows up in that first page of Google search, your chances of getting someone to click and go to your site are pretty high. We see that client after client looking at their total platform, their podcast analytics. Podcast analytics are notoriously light on specific data, although they continue to get better. On Podetize, we provide not only your podcast analytics but your website analytics. That’s a part of your whole platform and you need to see how it’s all tracking overtime. How many new links are you getting every month? How many more organic keywords are you ranking on?

Once you start to see that and analyze those keywords, you can say, “That’s great. What other keywords are related to that? What else might I like to rank on?” Then you can create an episode and inject those keywords into it. What I mean by that is you’re going to talk about those keywords. That’s the fun part. Come up with a list of half a dozen keyword phrases, keep them by your side as you’re doing your episode and organically and naturally work them into the conversation. With our system, you’ll end up ranking on that.

I think we started off with you running some of that analytics to begin with and I was ranking on seventeen keywords or something like that. It was small compared to what I thought it was but then it blossomed up to I don’t even know where it’s at now. Have you done a search on it lately?

I have. We’ve included those stats on our dashboard. The reality is to get those stats, you’d have to have a subscription that’s $100 a month to a service and that’s all they do. We have an API integrated into the dashboard so you have it in one place. You’re ranking on hundreds and hundreds if not thousands of organic keyword phrases now. The thing that is amazing is it happens so fast. You are ranking on 714. That’s from one service. There’s another competitive service that puts a lot more keywords in there that are less valuable. I’m sure you rank well over a thousand but we’ve delved into what are the real valuable ones.

NCS 330 | Value Of Podcasting

Value Of Podcasting: If you leave your video on Facebook or podcast on iTunes and Google without converting them into a written blog post for your site, then you’re just leaving money on the table.

 

The ones that you ranked very high on the page for that there’s a lot of people searching for and I would say throw keywords that you’re ranking on stuff, but it doesn’t matter. The 714 organic keywords that are very valuable that have pay-per-click values ranging from a few bucks to $20 and $30. If you ever monetize your site, that’s pretty easy to make money on those posts. That’s not how you do your site and your marketing, but a lot of people do. We met in an event in Anaheim and your podcast was two months old maybe. We published an episode on a Wednesday and by Saturday, we looked it up and you were ranking on the first page of Google Search for that company’s name.

That’s just a matter of a couple of days. We hadn’t checked on Thursday or Friday, I don’t know how quickly it happened. We did this even for ourselves with other keywords, with our Feed Your Brand Podcasts. We did an episode on the Best and Worst Podcast Websites. That’s one of the things we ended up doing is even though we’re a podcast production company, people come to us and they don’t have a website. We have professional web developers on staff that can create that website for you very quickly. We’ve come to experience all different platforms, Squarespace, Wix, WordPress, custom-coded sites all over the place. We decided to do an episode on that because we felt that WordPress was without a question, the best platform to build your website on for a number of different reasons.

We did this episode not intending to rank on those keywords, but we ended up within eleven hours of publishing the blogpost in the podcast, ranking on the first page of Google Search for three different keyword phrases. The best podcast websites, worst podcast websites and just podcast websites. We still rank on those with some of our highest value keywords. All that came from recording about a 25 to 30-minute podcast where we just discussed the issues around that. It continues to serve us and we get people finding us and doing business with us just off Google Search.

That’s the power of the content. While you’re a master at the video content and now doing the podcast content, if you leave it at that, at the video on Facebook or the podcast on iTunes and Google podcasts and you don’t convert that into a written blog post for your site, you’re just leaving money, reach and marketing opportunity on the table. It’s wasted. You want to bring people to your domain, you want people to go to WeCloseNotes.com. You’re the hub of information, not iTunes. Facebook is great having people engage in your Facebook group, but if you want to engage that audience, you’ve got to get them to your turf.

That’s the things I think we’ve learned more so from just being a part of other groups like Podfest. Chris does the Podfest. It’s an amazing event or what Jerry did with Podcast Movement. Two good Facebook groups where we get a lot of interaction back and forth with other podcasters. That’s the one thing that I’ve seen from the get-go is people getting started that treated it as a hobby but they wanted to be a business. They don’t have the seriousness about taking that next step. That’s the thing that I’ve always looked at, is any type of content or marketing I put out there is my own media aspect of things. When Steph and I were in Vegas for a training we did with a couple of students at a Boardroom out there, we were sitting and talking about it. Suddenly, it dawned on me going back twenty years ago, I was at East Texas State University on a football scholarship studying radio television.

I was a college DJ. It was one of the things I had to do, going into the radio station, putting the headphones on, figuring out the music, recording myself on audio. I had this massive flashback in the middle of a freaking Rio. This is also the evolution of me wanting to be the next Dan Patrick on ESPN.com. I’m not a sportscaster, but I’ve learned that this is my venue. This has become my media.

You own your own media. That’s the thing. You have videos on Vimeo or YouTube or wherever, you have them out there on these other channels, which is great. If everybody stayed there, that benefits that channel. That benefits YouTube or Vimeo. Giving people resources only on your website, reasons to come to your website is a big deal, but that’s how you own your own media, which you’ve done and you’re a stellar example of, no question.

We see some of our pseudo competition trying to imitate some of the things out there. We’ve got somebody who’s starting a podcast and they’re only trying to do a little bit. I was like, “You can’t learn how to swim by just dipping your toe in the water. You’ve got to jump full in.” She was like, “I’ve been trying to copy you.” I was like, “No, I’m not worried about it because it is still a very small niche aspect of things.” I said, “I doubt this person or these people are going to deliver every day for the most part. Let’s see what happens after year.” Year-after-year was there over a half million different podcasts, 600,000 on iTunes, but only 40% are active.

iTunes won’t delist a podcast if you stop putting out new content. If you stop paying for hosting it somewhere, it’s going to drop off but as long as you’re paying for the hosting it’s going to stay there. The active amount of podcasts are depending the platform, anywhere from 30% to 40%. Out of that 600,000 you mentioned, not all of those are English speaking primarily podcast. In terms of a medium to go and compete in, let’s say there are 250,000 English-speaking podcasts right now. Let’s use that because it’s a nice number, 250,000 podcasts and maybe that’s on the high side of English-speaking active podcasts. That is a relatively small pool to compete in compared to the 1.5 billion websites that are on the internet. It’s a good way to rise above the crowd and be able to make a name for yourself, establish your authority and expertise in a field.

The other wonderful thing about like we were talking about the blogpost content, is that Google doesn’t discriminate. Google doesn’t care if you’re a big company or an independent, just starting out. You have a website and you’re producing original content. Google’s going to take notice and it’s going to rank you based on the relevance of that content, not who you are. It is a level playing field but a much bigger pool on the website. Certainly, podcasting to blog posting, it fuels your content. It can be a machine that works for you and harder than you do for it. You’re doing it almost every day so you’re committed in doing that. You don’t have to do it every day, but do it on a consistent basis. All you’ve got to do is talk either with a guest, with a co-host host or by yourself for 30 minutes to an hour and then hand it off. The rest can be done for you relatively inexpensively for the value you get out of it.

NCS 330 | Value Of Podcasting

Value Of Podcasting: Transcribing your podcasts allows you to carve out your little aspects into it and what you want your message to be.

 

I look at some of the others that have been out there. Pat Flynn and John Lee Dumas from AskPat with Pat Flynn and then also Entrepreneurs On Fire with John Lee doing fifteen-minute episodes. They’re quick, punchy. It allows for you a lot of downloads to take place in that timeframe. I compare that my average episodes are probably around 40 to 50 minutes long. I believe I’m not making much money in the transcription because my transcription is eating up the per episode cost. The thing to look at, it allows for you to carve out your little aspect of this, what you want your message to be. We’ve always said, “We’re going to do a mixture of interviews with vendors, guests and other people and then also content of either topic and using it as a teaching platform to get the word out.” It’s opened up other doors, other avenues that I never even thought about.

We’ve had people approach me. They asked me if I can speak as an icon, which I was honored. Chris has asked me to speak at Podfest next year as well on that too. That’s a big thing for us to talk about it. It’s a way to spread and expand your tribe more than anything else. We’ve got some amazing guests come on the show. I see some of them watching on here when I learned from my week-long hiatus on my ties in Maui, of not doing any episodes where it could get hurt my downloads, but then I had to give a big shout-out to my guest hosts for when we went to Europe for three weeks, who’ve stepped up, they jumped on.

Cody Cox came on for an episode because he’s still busy working, but he still delivered great. Bill Griesmer was on there and did a great job. Gail Villanueva did a great job. Gail Greenberg, Patty Ped, Katie Moton, who’s still very busy was in for a couple shows. Chris Seveney did a great job being on a couple of episodes. Let’s not forget, our buddy who already commented on here, Eric Hyde did a great job as well. Those eight individuals did a great job out there. Eric has used his episode. He’s taken his links that Podetize came up with, the links and stuff that you emailed out to. He’s had over 1,100 downloads on his episode alone. It’s not top ten for the year. It’s top ten in the last 90 days. He told me he’s had at least four investors come to him and fund deals based on finding him on the podcast.

You’re putting yourself out there. You’re building a community in that reach. That’s the great value of a podcast. The guest scenario. Your guest uses the podcast to reach people that they’re connected to. You’re always expanding your network with all the people listening and all the people they share it with. That’s why we do that guest communication for all our clients and create a graphic that’s all about them because they always share it. That helps you and it helps them. It’s a win-win all around.

The other thing that’s been surprising for the last year is the amount of international listeners. We have about 4% to 5% international all over.

You have 36 countries that your show has been listened to. That is a lot, whether you want it to be or not it becomes national and international. When we register your show on iTunes, it automatically gets registered in every version of iTunes in every country around the world. You end up having an incredible reach. We found like on our shows, we have a huge audience in Brazil of all places. Who knew but that’s great. They engage, they write in to ask questions.

We had flags show up. One of the things we’ve mentioned on the podcast, I’ve got a Brazilian flag here. One of the first months of the show, somebody took the time to send me literally a flag. It’s a small flag obviously, but they sent it. We’ve had probably a dozen of these flags show up from our audience all across the world which is mind numbing. Coming down to it, it’s great because we see people, our guests, our hosts, some or our students are raising capital. They’re leveraging the podcast themselves, sharing it. It’s a win-win. We’ve raised hundreds of thousands of dollars in private capital from our listeners who come on. Not only do they come in and watch the show, but they jump over to Note Night in America or jump onto our Facebook group and they network with other students. Some people in the industry, they want to keep it all very controlled, “I don’t want any outside influences coming in.” A book that I read a while back that made me change my mind was the whole What Would Google Do? It’s about how they had open platforms and sharing apps and stuff like that.

Being more open rather than closing it off and trying to wall it off. It’s the old open source even with the old operating systems and software, Windows versus Mac. People don’t really remember, Apple is what it is now because of smart phones and other things. Apple went in the computer world, was not open. Long ago, Microsoft dominated for the similar reasons. I agree wholeheartedly. What else about What Would Google Do?

Let’s just say that that’s one of the biggest things that made me think about, “Let me try to share more. Let’s open up webinars. Let’s not be afraid to hit the share button in what we’re doing on Note Camp and blast the Facebook Live as well for people out there to learn and get the message out.” That’s literally doubled our audience. I sent you an email because I was running through numbers. Where do we expect to hit by the time we hit the one-year anniversary and then jumping over the case. I have to thank Shannon in my office. She did the hard thing of going back a year through all the Facebook videos. It’s over 80,000 views on our Facebook Lives last year. She started doing that a while back. It’s more than that, but that’s the low end of it.

We’ve got another 65,000 to 70,000 views through Facebook and YouTube. We haven’t even touched and put a lot of work into optimizing YouTube either. It gives people alternatives to see where they can come across, whether it’s visual through Facebook Live, visual through YouTube, the second largest search engine. The written word through the website and it gets SEO optimized in the search engines as well. Coming across it on Facebook. Tweaking, I think it was the biggest thing. Just a few weeks ago, I noticed an uptick. I reached out to Alexandra. I was like, “Can we add one important keyword to our description?” Next day 1,500 downloads. I think off that one keyword and tweaking the things that we do.

NCS 330 | Value Of Podcasting

Value Of Podcasting: Not everyone wants to change their descriptions, but why not make those descriptions longer and incorporate more keywords into it?

 

That’s something that has changed over time on iTunes and usually the other platforms follow iTunes on this. It used to be your podcast description only had 500 possible characters you can put into it. You’re limited how much you could say. They opened that up to 4,000 characters in the description. We’ve been going back for our clients systematically, one and another. If they are open to it, not everyone wants to change it. To make those descriptions longer and incorporate more keywords into it, in our view, it’s like, “Why not? You have this real estate. Let’s expand the description and cast a wider net for people so it will come up in more searches.” We recommend that.

The other thing that you’ve done brilliantly, which is something that we started doing, allowing our podcasters that host on Podetize to have up to five feeds in the standard hosting package. That means five show identities for the same subscription and it allows you to break off like you’ve done into Note Night in America, Note CAMP, is that when you search on Scott Carson or We Close Notes, any of the number of different keywords that are associated with you, coming up on the search results from iTunes, you have three show positions out of the six that show up in that first screen before you scroll or start digging deeper. You dominate that search page with your own stuff.

If you have one show, iTunes is going to throw a lot of other stuff in there that they think you might also be interested in. You get distracted by other shows. Even though they searched on your keyword, they may not end up looking at your show if they see something else that’s more attractive. Dominating that search page, this is another brilliant strategy that you jumped on. I’ve been excited to see how that works for you. It doesn’t matter if they only have 4,000 to 5,000 downloads on each of those other shows, everybody subscribed to your main show, but you’re dominating that search page. That’s the bigger value.

I was in Ohio and the Midwest Note Summit. Our podcast for the most part is the only truly active note investing podcast. Robby Woods and Chase Thompson, students of ours started Note MBA and did a great job. Just let it fizzle off at the beginning of this year. There’s another show out there, Czarina Harris who has Note Inc. I actually got a chance to meet her in Ohio and we were talking. I was like, “When are you going to do some more shows? There’s only a few of us note podcasts out there that are consistent.” She was like, “I’m dropping fifteen episodes, new season.” I was like, “That’s great.” She was like, “I’ve had 13,000 views on my podcast in the last year and I haven’t done an episode. I’m just that good.” I was like, “No, it’s probably because they’re going and searching for mine and yours pops up as well.” She said, “I think you might be right about that.”

You always talk about coopetition. The reality is that there is something to that. There’s nothing wrong with some more shows that are coming out that are note related. It’s going to help everyone and we all help each other. I’m like you, we provide a great service but I’m also completely open about everything we do. You could do everything we do. You could have your staff do it or hire more people to do it or do it yourself if you’re that type of person. Most of us in business don’t have that time and most people wouldn’t do it at all. We have it all systematized and it gets done in a very predictable amount of time. I’m very open about what we do and why it works and the benefits of it. Even other podcast producers, I’m telling them about it and a lot of them have us do it for them behind them to their customers, which fine with me too.

It’s a true win-win though. It’s a win across the board there for sure.

What is new coming up for the next year with the Note Closer’s Show?

Looking back at our top ten episodes, Aaron Young was the number six one, which is great. That was the third episode out there.

I was talking to Aaron and he was like, “Scott has shown me up on the podcasts. I have to go record more content.” To see that he’s the number three or number six episode on your show. That’s great. Aaron, you can achieve a lot with your own podcast. Look what’s happening to you on Scott’s.

I was talking to Megan over there and say, “Why don’t you bring out some of your clients? Bring out some of you Laughlin Associate clients besides just doing the lookout and talk about that.” It will add a lot of value there. I’ll talk to Aaron about it.

With all the companies that they do business with, they have years’ worth of guests waiting to be unlocked and it would help both them and their companies and Laughlin. I know it would be a killer podcast. Somebody who has the power over there at Laughlin to make it happen just needs to decide to do it.

NCS 330 | Value Of Podcasting

Value Of Podcasting: By helping the people around you, you rise to the top as well.

 

We’re just going to continue to do a lot of the same, the working formula that’s been working. The case studies have always been a big thing. Bringing on students who are closing deals, whether they’re closing their first one or close their 100th one. We’re so proud of the growth that people are doing. I was talking to Laura Blunk who’s not been on the show, but she’s up to number fifteen. I think she’s closing on a deal and so we’re going to have her on. Seeing people changing their life like Eric Hyde. He said, “My life has changed as a result of everything.” Those are the true value is why we got into this to begin with. This whole teaching side wasn’t to help me, it was to help others make things. By helping the people around you, you rise to the top as well. Churning the butter around you and being able to help out and level up. A certain leadership mindset is what we’ve had. If we can make others more successful around us, it’s going to make us successful as a result of that. That’s part of it. We started off in episode 150 here. I think this is episode 330. We’re going to work to deliver another 200 episodes this year, 150 plus in year two. We’ll probably add another sub channel to this as we add Note CAMP 6.0. You and I have talked about doing some other things, bringing on the workshop on as a podcast maybe at some point.

Are you going to do the National Social Media Day still?

We will do the National Social Media Day. I had Kristie and Elijah Whites in here as a guest and working through the video and stuff and they’ve had some issues on their end with downloading it. I don’t know why it is, I have to look at it with them. We’ll add National Social Media Day. I think the International Podcast Day coming up in September 30th is something we’re going to be looking at to helping out with too. What I love is that we can do this from anywhere and that has helped out. Steph and I were talking about that because we had been traveling a lot in the last month. We didn’t want to travel this much a year ago. Taking that into realizing, tweaking some things that we do, I don’t think we’ll ever get rid of the podcast. I think we love it. It’s become such a big thing. When I look at what others are doing and I’m on a panel with some guys that I respect at the event who run some really big shops and then what they’re dropping in marketing each and every month.

The 35,000 postcards, billboards, $10,000 a month to run a radio show and stuff like that. I compare that to what our budget is here and how much impact we have as the blow torch that we’ve become. We’re going to stick to this. We’re going to add some new cool stuff. We may tweak a little bit here too. I’m going to go buy a new mic but just trying to keep influencing others, keep spreading the word. Even on days when I don’t feel like doing this sometimes, it’s good to get on and see the comments and see the impact that we’re having with everybody. That’s the biggest thing for year two. To just keep rock and rolling. If we can hit a half million downloads by the time year two rolls around, that would have doubled our numbers.

That should be the goal.

I’ll throw it up there. Half a million downloads by the end of year two.

I believe you can do it. I think as the show reach is growing and yes, it’s a niche market, but I think that that’s a great example.

I do have a big goal too and this is something that’s popped up here fast. That is we have a sub-podcast that Stephanie had started called the Furbabies Podcast. I honestly think that will blow away the Note Closers Show.

Do you know how popular pets are?

She’s got two in her belt. We’ll get those two uploaded this week onto the platform and get her on a regular basis. I think the note business is going to be around forever. We’re going to see a downturn again here in the next year or two. My goal is to hit a couple of big economic big guns from Wall Street on the show this year. It will be a good thing. We had that mistakenly happen in one podcast episode where a Wall Street banker call me back and return my phone call while I was filming. Goldman Sachs strikes again that episode. That’s the big thing, let’s do half million downloads in the year two. Let’s keep pushing it. Help as many others find success whether it’s an episode once a week, once a month, once a quarter, whatever it is, have things done.

You’ve mentioned you think it’s going to be a downturn now. Is that just in the note business or a downturn in the economy and real estate that’s going to fuel the note business?

Yes. When I look back ten years ago in 2008 when I got started doing notes full-time, it was just the thing that was hitting the fan and it was a crazy time. In the last years, this whole secondary market of private note buyers, note investors, note conferences that are focused on some of the stuff that just popped up. Some have come, some have gone, some have been doing well, some just fade away. It’s just all about consistency and building a solid business. We see a lot of that with the default rate starting to creep up there. Pricing value is dropping down. Days on market is starting to increase and hot markets supposedly. It’s just a matter of time. I think the tariffs situation economically are going to affect a lot of people, people losing their jobs and things like that in other areas but we will get that fixed. It will be interesting to see what happens with the show, who we bring on this next year. We’ve had some of our rivals reach out to us and see if they could be on the show. It’s always interesting. We’ve got a whole schedule. I’m probably going to hire a full-time person just to handle the podcast show actually.

There’s something illuminating if it’s providing enough value to you that you’re going to hire someone to help support you even beyond what we do. I see that’s a good sign.

Thank you to you, Tracy, Alex, everybody over there at Podetize. We would not have been where we’re at trying to do this all ourselves. Thank you for pulling out your own bat.

You’re a model podcaster in many ways. Everybody goes through some periods where there’s a little pause or they’re not sure how they would think about it. You’re a shining example. We’re very pleased to be working with you and supporting you to get the most out of your show. Thank you for trusting us with that. We are very excited about year two.

The same here. I appreciate it. Thanks.

Welcome. Thank you.

Thank you to all of our audience out there, both domestic and abroad. I want to thank every one of our guests we’ve had on. Our guest hosts, thank you as well also out there. A big shout-out to Stephanie Goodman as well who puts up with my crazy ass and make sure the bills get paid as well to the podcast along with collecting from our vendors. I could not do without her. If you enjoy this, please go over to iTunes or Stitcher and leave a review. We’d really appreciate that.

More importantly, if you enjoy the show, share it with somebody. Share it to your Facebook platform. Share it on Twitter. If you’re listening to this on iTunes or Stitcher or any other podcast platforms, that’s the only way we get the word out on what we’re doing and expand it outside of our tribe and really help everybody grow out there. That’s how we make America great again, one Note Closers Show episode at a time.

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About Tom Hazzard

NCS 330 | Value Of PodcastingAn inventor with 37 patents and an unprecedented 86% success rate for consumer product designs, Tom Hazzard has been rethinking brand innovation to design in success for over 25 years. Tom’s patented innovations provide entrepreneurs and businesses of all sizes a system to spread their brand, grow valuable consumers, and diversify into higher converting revenue streams without a lot of time, cost or effort. Tom is co-host of the Forbes-featured fast growth WTFFF?! 3D Printing podcast as well as host of two new podcasts, Feed Your Brand & Product Launch Hazzards borne out of his core business, Hazz Design, where he has designed and developed over 250 products that generate $2 Billion in revenue for retail and e-commerce clients.

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