EP 423 – Entrepreneurial Lessons From The Red Light District with Aaron Young

NCS 423 | Entrepreneurial Lessons

NCS 423 | Entrepreneurial Lessons


It is great when you figure out how to build something that can work and make money for you while you’re not there so you can go out and have a great time. It is also important that your main flagship has got to be good and you can be proud of putting your name on it. Aaron Young, the Chairman/CEO of Laughlin Associates, a 44-year-old company that has helped over 100,000 entrepreneurs start, grow and profit from their business, says it’s essential to know what people want and get it for them for you to become wealthy. Scott talks with Aaron about some of the entrepreneurial lessons learned while traveling to Europe and some surprising things you’ll identify in the Red Light District of Amsterdam.

Listen to the podcast here:

Entrepreneurial Lessons From The Red Light District with Aaron Young

We’re excited to have our good buddy, Aaron Young, from Laughlin Associates on to talk a little about entrepreneurship, asset protection and ways for you to magnify your wealth. Aaron, it’s glad to have you on. I know you’d been out traveling and speaking to different parts of the country. You spend some time over in Europe with Michelle having some fun as well. Welcome.

It’s good to be back with you. This is one of my very favorite things I ever get to do. I always love that you have me on. Talking about entrepreneurship, my whole thing is I’ve been buying companies all these years. I own Laughlin Associates, which we want to definitely talk a little bit about. I teach this thing called The Unshackled Owner. That European trip is a great example. I go over to give a one-hour talk but you go for eleven, twelve days. We went over. We goofed. We had a lot of fun. We stayed in a great place. We went over to Amsterdam for a couple of days and enjoyed that city. When you figure out how to build something that can work while you’re not there and make money for you while you’re not there, then you can go out, have a great time. It was great. The Best You event at the big old Olympia London Convention Center was great. They had about 15,000 people. I was up on the main stage. It was fun. Mostly it was a great date with my wife. We had our 32nd anniversary while we were there.

For those that don’t know Aaron Young, he is the CEO of Laughlin Associates out of Reno, Nevada. He’s been around for several years. He specializes in putting together your LLCs and the paperwork and everything that goes along with it on a monthly, daily basis. It goes along with keeping your business assets separate from your personal assets with the asset protection side of it. Aaron and I have known each other for years. We’ve been good friends for some time now.

I know we met in San Diego at an event. I’ve been trying to put a finger on how long it’s been. It’s been a couple of years.

Our good buddy Travis Houston out in San Diego told me to tell you hello as well.

He’s a great and good guy. We have a lot of very interesting mutual friends that we could sit here and drop names. I got back from Orange County. They were like, “Are you going to Secret Knock?” I was like, “No, I’ve got other things to do.” We’ve got baby horses on the ground, baby goats. Why would I go to a business event when I can go play on my farm?

Those that don’t know, Aaron is our resident goat herder. You talked about going over to London and Amsterdam and Europe for three weeks. First of all, congratulations for 32 years. Michelle is a sweetheart. You guys looked like you had a great time especially visiting or walking through the red light district of Amsterdam.

I’ve never been there. I grew up as a super conservative Mormon. This was the devil. First of all, it’s a different culture. They’ve made decisions about what can be for sale in that place. No matter what anybody wants to talk about the morality of it, the lasciviousness whatever you want to tag the thing, I’ll tell you this, they have a much lower rate of sex crimes over there. You have to ask yourself, “Why do I feel the way I do about whatever and how much of my culture, the way I was brought up, the way that I’ve been running my business, the way that I got educated, how much of the things that we assume are absolutely unquestionably right is a fact, a feeling or an opinion?” I was very surprised to walk through that district and see family homes and apartments because these are all old buildings. Here’s a series of windows with these women in their underwear. Right above that is some family in a very expensive a place, a $2 million apartment having dinner.

That’s definitely an interesting view. You’re blown away on stuff.

I’m saying whatever seems to be a fact in the United States, street corners and trafficking, all stuff. Over there is on these windows where some of them say, “For rent”. It’s like, “If you want to come work here, we’ve got a window for you.” To me, it was a weird juxtaposition. I don’t know, it wasn’t weird. I’ve never frequented one of these places. I got married young. I’m a conservative guy and had been true to my one woman. It’s interesting because it was Michelle’s idea. I would have never said to my lovely wife, “Let’s go wander through the red light district. Let’s go check out the chicks.” I would have never done that.

It’s a whole different meaning to window shop.

The point is, it was Michelle who said, “Let’s go over. Let’s go check it out. I want to see it.” All my dad instincts came out. I started worrying like, “What if nobody wants to come to knock on her door, stand here all night long in your underwear? How awkward would that be? Is this turning into Howard Stern?” It was a weird experience. That’s all I’m trying to say.

What’s the lesson learned from that? Is it to step outside of their norm to find a different way to market?

In my opinion, the legit lesson is that there are things that we’ve made decisions about what is possible, what is right, what should be and mostly it’s based on comfort. Here’s what I’m used to. Here’s what I’m looking for myself as a consumer and things should be there to fit my particular way of looking at the world or my shopping habits or my interests. When we make business decisions strictly based on our personal interests, proclivities and belief systems, we’re leaving out most of the people in the community or in the world. I tell my marketing team all the time, “Don’t use me as our specific avatar. Let’s make sure that we’re building avatars around the people we want to attract because Aaron is not necessarily the exact right model.”

That’s what I learned. I went over there. They’re crazy busy. There are tons of people visiting Amsterdam. Not for the red light district, not for marijuana or whatever because now that’s legal in 29, 30 states in the United States. By the way, it’s illegal in Amsterdam but super out there. You can buy pot and every store it seems like. Maybe it’s because it’s a small government but they ignore it. It’s illegal. They don’t enforce that law and they haven’t for years because it brings so many tourists. Isn’t that interesting?

That’s definitely interesting.

It’s the government playing along. You can have your own company be based on your own values. It’s important to look at what else is out there and what other people want to buy because the way to get wealthy is to find out what people want. Go out and get it and give it to them. That’s how you get wealth.

That’s a good point because if you’re up here and you’re trying to sell something that maybe doesn’t fit quite where they are, you’ve got to expand your avatar as you say to find the ideal aspect of the thing. You see that happens a lot of time with companies that have premiere stuff. They will adjust their marketing and add a second line or second avenue, not a cheaper product or an inferior product but cheaper price point or some sort to help attract clients and profits and things like that as well too which you see pretty often.

We do that. At Laughlin Associates, we have a few landing pages out there that are offering a bare-bones version. Because there are companies like LegalZoom who are doing huge advertising promos all the time. They’re talking about certain price points. In the industry, we know that what they’re saying is incomplete. All they’re saying is, “Here, buy the incomplete thing for a cheap price.” To be competitive, you still have to be able to say, “We can do that for the same price.” At our actual Laughlin, we’re saying, “If you want to do it properly, if you want to be complete, not expensive.” Maybe 10% or less of what a lawyer would charge.

No offense to the lawyers, we have hundreds of lawyers that come to us to form companies or to do corporate compliance. None of the lawyers want to do that. The point is that you have to be willing to go out there and meet the market where it is, but that doesn’t mean you can’t under your main banner offer an excellent premiere product, which is what we do. At Laughlin, we’re proud of the fact that we don’t sell more or less than what you need. We’re not going to oversell. We’re not going to do a crummy halfway job. That discourages some buyers. It also keeps us at almost 90% renewal.

People stay with us every year because we did the right thing, not more, not less. I’m not trying to make it a sales pitch. I’m saying that it’s a belief system in how you run. You’ve got to meet your people. At the end of the day, your main flagship product has got to be good. Having met a lot of your customers and been to your live events and your online events, if you’re going to put your name on it or it’s going to be your primary thing, you want to make sure you can be proud of it. Make sure that you’re there. You don’t go somewhere and people go, “You’re that guy. You’re a bad guy.” I want to be able to say who’s a Laughlin client when I’m standing up on stage and be excited to see the hands go up not worried.

You’ve done a great job of this. You are being very focused in your neck of the woods. You’re not doing a lot of crazy outside things, things that you do with The Unshackled Owner and The Magnify, all built around your corporate veil protection and nuts and bolts, the peanut butter jelly sandwich that Laughlin Associates is. That’s moving and rock and rolling before you add anything else. You and I were talking before about making tweaks and changes to the industry and changes to marketing and events that we attend and speak at so that we are highlighting but also effectively hitting new clients out there. A lot of people, especially in the note industry is straight up the voice of experience on us. I’ve started attending less note investing events and going to other events that aren’t focused solely on real estate or notes to meet other clients and add other people to our database and network everybody. This happens in a lot of interesting things getting hit over and over again. Let’s go talk to some fresh people. It’s good to talk to and hang out and meet some new people and see what’s going on, Aaron?

The other thing about that is that when you’re building something in an industry, you need to be at the industry events. I would say the vast majority of people that are in the note industry see you as one of those top one or two people in the whole industry. We’re always going to have competitors that are good competitors that keep us sharp. Once you’ve risen to a certain level in your industry, I think it’s critical. You get out. You go to big events. You go to other places because that’s where you’re accustomed. You’re not building yourself. Now you need to be building your database. The database is not going to come from the small little pool of the regular note investor attendees. You’re going to go to this podcasting event.

NCS 423 | Entrepreneurial Lessons

Entrepreneurial Lessons: The way to get wealthy is to find out what people want. Go out and get it and give it to them. That’s how you get wealth.


I was at Podfest Multimedia Expo in Orlando. It was the fifth year they had it. Our buddy, Chris Krimitsos, has been putting on the event in the last few years. Him and John Dennis, another buddy of mine out there. It’s a tremendous job. They doubled their attendance from 500 last year to over 1,000 this year. I had the honor. They had a speaking spot available. They asked me to speak at last year’s event. They asked me to speak at this year’s event because of what we’ve done here in the podcast and the success that we’ve had. We’ve had our buddy, Tom Hazzard. I had him come on.

We talked a little bit about how we’ve grown our podcast and done some things and how we market it by hitting other avenues besides throwing stuff up on one thing and letting one thing go. I think a lot of entrepreneurs get focused on doing one thing. They need to make sure that you’re cross-pollinating. This episode will go out eight or nine different places, whether it’s going on Facebook or LinkedIn or on the podcasting platform, on our radio stations across the country. It will become a blog. There’s a variety of different things out there to hit people in different areas. It’s the same clients but on different platforms that they may see us.

People consume information differently. We need to be finding the way they want to hear about it. What we do is it’s not super exciting. What I do at my company is we help people get into the right business structure, C Corp, S Corp, LLC and limited partnership. Should you have a trust? Should you get a foundation? What’s the right structure for your goals? What are the rules that you’re supposed to be following? The legal compliance that 95% of companies out there don’t follow. Because they’re not following, and mostly because they don’t even know what they’re supposed to do if they ever get into a lawsuit, a divorce, applying for a government contract, they get audited. Some situation where they get examined, they get looked at, all of a sudden, their company doesn’t protect them.

They might get their tax deductions erased. All of a sudden, they have all these taxes that they thought they wouldn’t have. It’s not like making $1 million in 90 days. What you do is you buy a home for $0.25 on a dollar. I don’t know if those are existing right now, but there was a time a few years ago where you could make some killer buys. The point is, it’s important to get out and talk to other people in other industries and other places and explain to them, “Isn’t it great that you’re podcasting? Isn’t it great that you’re buying notes? Isn’t it awesome that you’re a McDonald’s franchisee or a State Farm franchisee? Did you know that there are these things that you need to be doing in order to be legal? We’ve got to get out in front of people who need us, who are not in our industry. That’s the bottom line there.

It’s a totally great point there because that’s this thing I’m not talking about podcasts in a little bit at the event. I have people coming, “Tell me more about how you buy and sell notes. Tell me more about how you do that.” It’s the same thing. You’re out networking, talking to people at an event, a huge event in London. There are people going, “Talk more about what you’re doing as an unshackled owner?”

I’ll tell you The Unshackled Owner thing, that one is the sexy one to the right person. I have new clients from England, a guy from Poland came to England to hear me talk about that topic about becoming an Unshackled Owner. A guy from Romania and his wife own a string of pizza restaurants came specifically to hear that talk. I’m going to tell you, those two are Eastern Bloc countries. I grew up thinking they’re the enemy. As a little kid until 1989 when the wall came down, we thought Czechoslovakia, Poland, Russia and all those places in Romania was part of it. We’re like, “Who are these people?” You meet them and you go, “These people are freaking awesome.” They’re doing interesting entrepreneurial things and their countries are growing. They’re going, “The business is taking over my life. It’s taken over my life. I need to quit that. I need to get control of it. How can I become unshackled?”

It’s interesting that I get to be with people who are at the very beginning of their dream, they’re getting started. They’re leaving the W2 job or they’re starting to be an investor. I’ve met a lot of people from you. They’re buying notes. All the way to these people that have matured and are wealthy and successful, but they’re going, “The company has taken over my life. How do I get control again?” It’s fun. I’ll tell you, Scott, entrepreneurship is for those that are hardwired for it. A lot of people will try to do it. At the end of the day, they don’t have the tolerance for risk. They’re not able to be wildly successful. Those people all over the world that are wired for it, the technology has gotten to where they can do it now. The government regulation, even in China, still a communist country, but they’re supporting entrepreneurship. We’re at a fabulous time in our lives. You and I are getting to see stuff. These messages that are fairly mature in the United States, now are exciting new information in other places. I bet you saw a lot of that at Podfest.

We did. We saw a lot of that, people going through a variety of things. It fell into two categories. People that are wanting to start a podcast or people who have been doing it for a while, obviously those two things. One of the things too is talking with people who had experience with a call pod fade. I wanted to ask you, what advice would you have somebody who’s got entrepreneur fade? Where they get gung-ho, they’re excited. They’ve got their business going. They’re a real estate investor. At some point, they hit this wall. It doesn’t become fun or passionate more. It becomes a job or it’s something that becomes almost like an anchor around their ankles because I know you talked with so many entrepreneurs. That’s part of the unshackled owner discussion.

People ask me, I’d say probably every day. When I’m at an event, it’s one after another. What do I do? Like, “I’ve got this idea or I’ve been doing this thing.” I’ve had a certain level of success enough to show up at an event still. They’re not broke yet. They’re hand to mouth surviving. The reason people lose enthusiasm, lose their passion is usually because of two things. One of them is they never get out of startup mode. The second thing I wanted to say was there are three reasons businesses succeed or fail. The reason things don’t work out is that either their idea is ahead of its time or a crummy idea. What they want to do is it’s either the wrong time or it’s a stupid idea. No offense to anybody. There are a lot of things you want to do that nobody wants to buy. It’s painful to hear but it’s a fact.

Two, they don’t have any money. They’re underfunded. They can’t survive long enough to get momentum or three, they don’t have the right human resources. They don’t have a team. They don’t have processes. They don’t have an end goal. Even if they can get momentum, they end up floundering because the founder, who’s the most important employee in the company, they never get out of startup mode. That person runs out of what they know to do. They run out of ideas. They’ve used all their clever ideas. Usually, people who are great entrepreneurial minds are not great process minds. They’re not good managers. They’re good big-picture ideas, “Let’s keep it moving.” They’re cheerleaders but they’re not good managers. Those are the three reasons companies fail, bad idea or wrong time. No money, no people and systems.

Number one on the fade is they get bored because if you’re not evolving and growing, you’ll get bored. People say, “I’m selling window blinds but that’s not my passion. My passion is drilling wells for villages in Africa.” I said, “You can’t make any money drilling wells.” “I’m going to be a nonprofit. I’m going to be a 501(c)(3).” I’m like, “Everybody else is a 501(c)(3) too. Why don’t you go help a 501 non-profit that is already set up, that already has infrastructure? Why do you want to start a new one?” People miss the big point. What we do isn’t exciting, NASCAR or NBA make $1 million in a million seconds thing. All of our stuff’s nuts and bolts practical. It could be easy to get bored. It could be easy to say, “This isn’t what I’m passionate about.”

What I’m passionate about is when people come to me and say, “We had this lawsuit brought against us and they quit before they went hardcore after us because the systems we had in place built this big brick wall that was impenetrable. They couldn’t get through it,” or “I got the government contract because the first thing they wanted was three years of minutes and resolutions. I have it because you guys did it for me.” The story that I tell sometimes was so poignant to me. The guy that got in the car accident was at fault. He caused the accident. He lost his home, his cars, his vacation house, and his retirement savings.

Here his crippled, broken body, all hunched down in front of me and he said, “They couldn’t take my company. They couldn’t take my business so I can still take care of my family.” When you hear stories like that, it’s easy to get passionate. You that’s reading this, even if you think, “My business isn’t that exciting,” what are you delivering to your customer that makes their life better, that makes their life safer, that makes them feel more successful or healthier or more confident? Get passionate about that. Get passionate about the results that you’re getting for the world. Hopefully, you’ll be motivated to do an even better job.

That’s so true because the why helps with the passion and it becomes a cause almost behind it that you not only buy into but something that helps drive you forward. That’s one of the best things that we love hearing. It’s not about the deals that we closed. We closed a lot of notes. The whole goal is the stories we’re hearing from the people out there that are going out and buying deals, leaving their jobs to do this full-time or the borrowers that they’re helping along the way. We’re in the process of writing a book called Loan Tales where we’ve got 50 chapters, 50 different case studies from students. Some of the case studies are vanilla because that happens a lot of time.

We’re also getting some interesting stories from people who had this interesting borrower, who cried at the closing table, who was able to stay in a house twelve months later. Those are the things that you get excited. It’s the stories that come down to it. It’s one of the great things I love about you, Aaron. You’re a great storyteller, but I think it’s very critical versus those that are not trying to push something. You’ve got to be able to tell a story because people identify with stories. They don’t identify paperwork or filling out a form. They identify with the stories and the reason they’re filling out that stuff important.

I don’t care where you are. Everything is a story. You go to Disneyland and the reason Disneyland or the Disney parks, in my opinion are more successful than let’s say, Universal. Universal has better roller coasters. They have great brands. If you go to Universal Parks, you transition from King Kong to Dr. Seuss to a tram ride through a back lot. It’s disjointed. You walk up to Disney and there’s this wonderful train station. You walk through a tunnel. Going through a portal is a psychological thing. That’s why paintings, photographs, when you have to look down an alleyway or look through a door, it grabs your imagination. In Disney, you walk through a tunnel from the world you are inhabiting into 1914 Illinois, small town or whatever.

Everything is a story. There’s the city hall. There’s the drug store and everywhere you transition, it goes in a logical order. The story is everything. It makes people not want to leave. They don’t feel confused. They feel pulled into a great new place that they weren’t going there a few minutes because they didn’t even know it existed. In our businesses, if we can become great at explaining our origin story, not all the features of what we do, not all the cool things about, “We’ve been in business forever. We’ve got all these people.” You don’t do that. You say, “Here’s how it started.”

There was a guy that owned a trucking company in Carson City, Nevada named Harley Laughlin. He saw an opportunity where the state wanted to bring some more cash in. We start telling the story of where this company started. It was always about the regular person, the regular business owner, the truck driver, the small restaurant owner, and the landscape maintenance person. We’re there to serve the regular main street, small business owner. It’s been that way for years. You tell a story and people go, “They understand me. They get me,” versus going, “Buy my thing. It’s this much money. It’s a fair deal. Give me your credit card.”

What brings to mind now is that after your trip to the red light district, do you think it would be better if the girls had their origin story on the walls?

No. I think you would break their parents’ hearts. You’d feel bad.

I’m laughing because you’re talking about it and I love it. Origin stories are great. It popped in my head and then I started thinking. Steph and I got home from Orlando. We saw a great origin story in Captain Marvel.

I want to see that.

It was good. Everybody loves the origin story, if you’re a superhero, how you got your superhero powers or how you developed or what happened. It makes it much more believable.

NCS 423 | Entrepreneurial Lessons

Entrepreneurial Lessons: Get passionate about the results that you’re getting for the world. Hopefully, you’ll be motivated to do an even better job.


When I start out saying my first real company, I came home for Christmas and I didn’t have any money. I was a freshman in college. My only year of college, I didn’t have any money. I thought, “How can I make some money to buy Christmas presents?” I remembered what I did as a Boy Scout. We went out and picked up old newspapers, knocked doors, picked up newspapers. This is in the early 1980s. I borrowed a truck and I started knocking doors. Before that Christmas break was over, I’d made about $3,000 in 1982 as an eighteen-year-old. I went back to school. I mapped out the whole city of Portland. I made up these cool little flyers.

I didn’t have any money. I made it so I could have three flyers for 8.5 x 11 sheets of paper. They’re black and white. They told about going to college, we’ll clean your gutters and we’ll pick up your newspapers. Within a few months, I had 5,000 monthly customers, two trucks, three other guys and off we went. We were kids trying to figure something out. We came up with a way. These stories, your story of getting rid of all your stuff, you get in your truck with your dog and you go around the country for a couple of two, three years.

I thought I’d be 30 weeks hitting on the baseball parks turning on three plus years. Yes, everyone loves that story.

It’s a great story. It’s a story of sacrifice, of commitment, of ingenuity because everybody goes, “I would never think to do that but Scott did. I better follow Scott. Scott seems to have a more creative brain than me.” I’m not kidding.

Let’s this transition here a little bit. You’ve got some great things about how to get outside of their mind, how to think of things. You’ve got an upcoming event here 30 days because it kicks off the 11th.

April 11th, 12th, and 13th down in San Diego.

At the Dana on Mission Bay. It’s an amazing event that you host twice a year called Magnify Your Wealth Summit. That’s literally the website, MagnifyYourWealth.com. For those who are reading, I’d like you to check it out, it’s well worth it. Talk a little bit about what the event is about and how you came up with the idea for the Magnify Your Wealth?

Laughlin Associates is 48 years old. For many years, we did an event called the Secrets of Using a Corporation Workshop. People showed up and it was a great event. It was very limited to anything about corporations. We started adding LLCs. Remember LLCs are not that old. They haven’t been around for that long. As all the states had pastel legislation, we start adding that in, the Secrets of Using Corporation or LLC. I realized that our customers who were there needed that but they needed more. There were other things they needed. Because I know all these speakers, I didn’t want to bring in a bunch of random topics.

I wanted to follow the evolution of business from what’s the first thing I do to form a corporation or an LLC, when should I do that? What are the rules? Why do they matter? How do they protect me? How do I start using multiple entities strategically for asset protection, for tax benefits, for leveraging your wealth, for protecting your assets? When I say asset protection, there’s lawsuit protection. There are external problems like where you could have issues at your home, whether it’s a divorce or some tragedy or whatever. They’re all these things that we needed to know about that. People were saying, “This is all great, Aaron. I have some real money. What do I do with that?”

We’re not investment people but I thought I can come in and talk to them. Anybody can watch on Home and Garden Television on how to flip a house. Whether you want to go to Texas with a fixer-upper or you want to go to Los Angeles or Vegas or whatever, there’s somebody that’ll tell you how to do it. I thought, “We need something beyond that.” There are more opportunities. You came as an attendee the first time. I said, “Will you take ten or fifteen minutes to talk to the audience about what you do?” Everybody went nuts. As often as I can have you there, I want you there to speak. I know you can’t make it every time. If you can, I always want you because people love learning about distressed debt.

We’ve had Spartan Invest. Maureen McCann has been there talking about people who want to invest in a turnkey rental house. Tom Powell comes and talks about oil and gas leases and how to do that. We thought, “Let’s expose people to some things that are not for the most entry-level pedestrian investor. Let’s teach them how to make real wealth, how to buy things at a really advantaged price point and then how to hold those things and how to make it multigenerational.” I decided it was important to cover all the levels of being a business owner so that you could not only start outright but you can grow, you can make a lot of money, you can protect it. Eventually, you can either sell it. That’s unshackled owner. Can you sell it or let it operate without you having to be there to be the most critical employee?

Now, we cover all those bases over three days. We used to be in Vegas at a hotel or Reno at a hotel. I hate casino hotels. I hate it. It’s all smoky. It’s noisy. In my mind, it’s not ideal for taking new information and challenging your thoughts. I went to the Dana. As a matter of fact, you and I met at the Dana, the very first time years ago at Secret Knock. I decided that’s one of the nicest rooms for a small group. We limit it to 100 people, so that way you can have meetings with all the lawyers, accountants and financial advisers in real estate and oil. You can sit down one-on-one privately and talk about real issues. The Dana is right there on the water with all the sailboats. It’s a beautiful location. Everything about it to me is great. That’s why we’ve made the Dana the home of the event. I hope people will come. As a matter of fact, you told them that they can go to MagnifyYourWealth.com.

For those that are reading and enjoying this, it’s one of the events that we promote all the time because we know how valuable it is to everybody that’s there because we’ve been through it.

If you want to check it out, go to MagnifyYourWealth.com. If you go to register, there’s a place for a promo code and put in VIP. That will get you the very best pricing that’s available. Most people that are not hearing from me are paying $699 for tickets. That’ll keep going up every couple of weeks. The week of the show, people still pay $1,499. We’ve already told the hotel, “Here’s how many people we’re feeding. Here’s how many cookies we need. Here’s how much coffee we need.” People who don’t show up at the end have to make up for the fact that they’ve messed up my food and beverage budget. You can get it for half that price if you do it for a few weeks in advance. People every year show up at the door and pay $1,500 to walk in. It’s amazing to me. They know about it. Come to it especially if you’re in California or Nevada or somewhere easy, you can drive over. You’ll have a phenomenal time. We’ll take you out on Mission Bay on a boat and feed you and have a nice little bay cruise. We had dolphins swimming along the boat last time. It was fun.

Once again, it’s April 11th, 12th, and 13th. It starts at roughly 8:30, 9:00.

We start at 9:00 AM. We let you sleep in a little bit. Three days of great education, great networking, great contacts and good presenters including Scott Carson.

You get the chance to schedule time with the experts, Kevin Day, Brent Buscay. Brent was on our podcast talking about you galavanting across Europe. That’s the thing is if you get a chance to meet, sit down with these advisors, these attorneys are charging more than $250. You get a chance to spend time with them, talk about your situation, talk about where you’re at and where you want to go. They help put the plans in place along with the staff at Laughlin, who does a tremendous job there.

Everybody that I’ve invited there and who’s gone, who’s been a student, a client has gone and walked out of there with their mind blown. They were like, “This was one of the most valuable things I could do as an entrepreneur.” Not only setting up your new business, but if you’re an existing entrepreneur, business owner, things that you want to do and know the T’s and I’s that you want to cross off and checking dot, all that good stuff to make sure that you are protected against anything bad happening to you.

It serves startups but it’s not geared at startups. It’s geared to people who are successful, who now need to figure out, “I’m starting to get a little money. What can I do with it? I’m starting to have something I could lose. How do I protect it? What’s new with the tax code? What new opportunities exist that I didn’t know about or that I wasn’t ready for a year ago?”

I’m glad we’re going to be there together. We both are running all over the world. We’ll be in the same place for that.

I’m looking forward to that definitely.

Once again, it’s April 11th, 12th, and 13th at the Dana Resort Mission Bay. They do have a room block there. You can go to MagnifyYourWealth.com. Use the discount code VIP to get the best price that Aaron is offering up to our readers, our note nation family out there. It’s important too. Trust me. They only hold twice a year. It’s held once in April and the other one is not until October.

The next one’s on the first weekend of November.

NCS 423 | Entrepreneurial Lessons

Entrepreneurial Lessons: Expose people to some things that are not for the most entry-level pedestrian investor and teach them how to make real wealth.


If you want to hear more interesting stories about the red light district and how entrepreneurship and the stories come to the Dana in San Diego.

We have stories. Let me tell you to come for the stories and the free cookies.

Come for the stories, stay for asset protection. Aaron, I want to say thank you again for taking the time. I know you’ve got to run here, same here as well too. I look forward to hanging out with you and get a chance to catch up with you and Michelle and the rest of the crew over at Laughlin.

Thanks for having me on. I look forward to seeing you. Follow Scott, he’s a smart guy. Listen to what he has to say.

One of the things too, Aaron, you also have a podcast. Do you want to talk about the podcast?

All the podcasts places, we’re everywhere. It’s called The Unshackled Owner podcast. We have a lot of fun there. We were doing some fun things with that podcasts. I’d love to invite you to come over and check it out. If you want to learn how to build a business that works harder for you than you have to work for it, I can teach you how to do that so come over to the podcast.

Go out, take some action whether you’re coming to San Diego or you jump in and listen to The Unshackled Owner podcast. We’d love having you listen there. Once again, MagnifyYourWealth.com, special code VIP. We’ll see you there in San Diego on April 11th through the 13th. Go out and take some action. We’ll see you at the top.

Important Links:

About Aaron Scott Young

NCS 423 | Entrepreneurial LessonsAaron Young, is a lifelong entrepreneur,  trusted advisor to CEOs and business owners and creator of The Unshackled Owner a program for entrepreneurs looking to build a business and not just a glorified job.

Aaron is Chairman/CEO of Laughlin Associates, a 44-year-old company that has helped over 100,000 entrepreneurs start, grow and profit from their business. This has given Aaron an ideal vantage point to observe common mistakes and successes in businesses from Main Street to America’s largest yacht broker from medical professionals to manufacturers to investors. For over 34 years, his experience founding, acquiring and directing multi-million dollar businesses as well as working as an officer for a publicly traded, multi-national, sets him apart from the crowd as a voice of real-world knowledge and authority.


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