Real estate tends to be a very male-dominated industry that it can be very difficult for many women investors to break in and make a name for themselves. It is time to change that, especially as more and more women are taking over the investing space. In this episode, Scott Carson talks with real estate investor and the host of The Real Estate InvestHER show and community, Elizabeth Faircloth, about what it is like for women to get into real estate investing. Liz shares her start, struggles, and passion for helping other women succeed in the real estate investment space, shedding light on the ways she overcame obstacles common to women investors. What is more, Liz then talks about the current COVID-19 pandemic we are all facing, giving insights on how it has changed the space and what investors can do to see it through.
Listen to the podcast here:
Creating Space For Female Real Estate InvestHERS With Elizabeth Faircloth
We’ve got a great episode that you’re going to love. Half of our audience are women right at about 49%, 50%. We’re honored to have my friend, Elizabeth Faircloth from The Real Estate InvestHER podcast join us at the show. Liz shares some of her insight into overcoming obstacles, what she’s working to do and building the community with The Real Estate InvestHER community and their upcoming event that she’s working on to help provide guidance and counsel to other female real estate entrepreneurs. Stay tuned, you can learn a lot from this episode too. Don’t log off, read this. If you’ve got somebody who’s a Real Estate InvestHER, definitely recommend this article or episode out to her as well. Stay tuned and you can learn a lot from Liz up in the New Jersey market.
I’m excited to be here with you. I am honored to have a special guest, who is kicking butt and taking names out there. We’ve been talking about different markets out there. We’ve talked about Miami and we talked about San Antonio, Dallas, other parts of the country. I’m honored to have this lady come in and talk about a market that is our number two market as far as our readers out there. If you are up in the New Jersey market, our guest is a big one. This lady is a phenomenal residential and commercial real estate investor up in the Trenton, New Jersey market. She and her husband have done an amazing job with their real estate business. She’s the Cofounder of the DeRosa Group and started with her husband, Matt, and they own commercial residential real estate with a mission to transform lives through real estate. She’s also big into helping other women out there. She’s a cohost of The Real Estate InvestHER Show. It’s a podcast providing straight talk strategies along with inspiration from successful women who share their journey. She’s also got an upcoming online virtual summit here. We are honored to have the always amazing, and it’s been way too long since we last connected, the one, the only Liz Faircloth joining us on the show.
Thanks, Scott, for having me on. It’s an honor. It’s nice to see you again and beyond and hopefully help your readers in some way.
Let’s first talk to you. You have been investors for fifteen-plus years. You’ve been through an up and down cycle before like the rest of us, which is a beautiful thing. Are you starting to feel some of the tinglings that you had maybe many years ago when the market went south beforehand with what’s going on now?
It’s interesting because the last market correction was ’07 leading ’08. At that point, we had a number of multifamily properties and then we had a commercial building and we bought our commercial space. This building we had bought literally was vacant and the recession hit. It was like, “This is not good.” It was a 10,000-square-foot building in Trenton, New Jersey. It was hard to find one tenant, which was our thought process. We were going to get one tenant to fill the space and then bingo, bang go and be done. That’s not what happened. We had to get resourceful quickly. We pulled out of that, we ended up breaking it up into a small space because it made the most sense. We’ve had that building since that time. I like to say the recession that’s going to now unfold is going to feel in some ways similar right to then. The impact of the pandemic, stay home, this fear, everything shutting down that was certainly different. That was not the same feeling back then.
In terms of multifamily properties, knock on wood, we have not missed a beat. We got ahead of the curve with the virtual tours where a lot of these larger apartment buildings, some of them were a month in trying to figure it out, to be honest with you. Right when it hit, we were like, “We’ve got to be ahead of this curve.” We work with our property managers to do that right when it hits. We then started creating where our occupancy has gone up significantly, even before the pandemic, which has been great. Our commercial building has taken a little bit of a hit. We have shared space. It’s a small office user. It’s a great space in Trenton where a person who wants a little office for an affordable amount of money where they can network with other people and it’s less than 30 people in the building. We’re going to do fine but certain businesses are hurting. A lot of businesses are hurting. We’re going to need to focus on the businesses that need that little retrieve, they’re done with being at home or they’re not going back to the big space, but they do want a satellite office. That’s who we need to be marketing to, which we’re putting together a plan for.
I love that you guys did virtual walkthroughs, virtual tours before everything got rock and rolling. That’s an important thing to have to help you market so that people looking at it that don’t want to go out can still see some things, but such a powerful tool that I don’t see a lot of people doing that on a regular basis. Why do you think that is, Liz?
Honestly, we weren’t doing it right before the pandemic, but we knew that it was like, “This is crazy.” We’re not sure when our property managers even can get back into these buildings. They’re working from home, everyone’s working from home. Tech is big, it’s in front of people and it’s uncomfortable for people, even me. I’m not someone who is 95 years old here, but tech can be a little overwhelming at times. We need to move past that and we need to be like, “How can we?” One of our team members, our asset managers, he’s savvy with different things. You start to talk to people and it’s like, “It’s easy. You can do this.” It’s getting the right people and the right solutions to get it. Tech feels a little heavy to people. Especially if you think about tired landlords or people who have buildings, regardless of size, when I say tired landlords, it’s not just a duplex. You can meet people that have a 100-unit apartment building. That’s a mom-and-pop type of operation. This is not small buildings. They have not kept up with the times of tech, online payments, the whole gamut.
We bought a building, Scott, a 50-unit apartment building, and you’d think it has all these standardized rent processes in place. One of the tenants would go around once a month to those 50 people and that’s how she collected rent every month. Not two a duplex or four. Even that’s a little crazy, but 50 units. With everything happening, it’s forcing people to get more tech-savvy and figure out how do you run your business without having to go to people personally, which a lot of people get and a lot of people didn’t get and now are getting or having to be forced to get.
It’s the fear. We all get used to doing business as normal a lot of times. As time stretches out, “I don’t want it. If it isn’t broken, don’t fix it.” There are a lot of people. Sometimes because it isn’t broke, doesn’t mean it’s the most effective aspect of things. There are things you can do inexpensively, ACH payments, online forms. There are some simple things that we do in the note business where now when we get a payment from our borrowers, most of the time it’s done electronically. It’s a matter of educating the borrowers or the tenants to take advantage of those opportunities so that they don’t have to leave their house. They don’t have to write a check. When you say write a check. I couldn’t write a check unless I went to the bank and got a custom check made these days. Nobody is messing around on the checkbook for them.
People didn’t want to touch cash with all the germs. It’s interesting. There’s always an opportunity, but it’s a transition and you’ve got to move fast and you can’t wait.
Up in your neck of the woods, the market has been strong. Have you seen a lot of appreciation for the last couple of years? You’re doing mostly commercial and multifamily. Are you doing any single-family, fix and flips or anything more like that?
We are selling. We’re in the process of the perfect buyers coming to me because we’re selling this one property in Jersey and it’s been a little time. It’s a little bit of a higher-end property too, which wasn’t our typical. We’re more like the first home buyer type of flipper, so to speak. We’ve always done flipping part-time. Our multifamily business has been more of our bread and butter. We’re not actively flipping. We didn’t have any in the pipeline before this pandemic because the market was crazy. What people wanted, both for multifamily, for anything that you were, it was not the market to be buying unless it was a good reason and there’s a distress situation. That market is going to change. It’s changing and it’s going to become a buyer’s market and it has become in some ways, as long as you can get your inspections and you can operate the business, which we’re not opened up yet.
I live in a county that’s a low amount of cases, which is Bucks County in Pennsylvania. Our business in Jersey, everything is still shut down. We’re close to New York, Philadelphia and all those things. We’re still in that shutdown mode. You’re going to see a different market. There are going to be tons of opportunity not just in real estate but in businesses. We’re launching potentially something new where we can get complimentary businesses that support our real estate because there’s going to be desperately a need. The tired landlord phases are now the tired business owner phase. People can’t withstand and move through this. A lot of them don’t want to, they’re done. They were done before the pandemic. This is a good reason to retire and sell their business.
We’re going to see a huge amount that has businesses that don’t open back up. Especially the bigger strip malls, some of these tenants are never going to reopen. They’re going to go on and do something else. I don’t want to say it’s a perfect storm for distressed assets because we’re still having six months’ outcome and see where all the cards fall and what the government’s going to bail out? What’s not going to get bailed out? Who’s going to forbear for six months or not? Fannie Mae is talking about six month’s forbearance and then secondary six-month forbearance for people to help them out. The thing is it’s always interesting about the New Jersey market and listen to that space is we’ve always avoided it because of the wonder foreclosure timeframes up in that neck of the woods. The nice thing is if it was a vacant property, they did have an escalated timeframe. Non-contested foreclosures were a little bit faster but would be in a two-year timeframe to foreclose on an occupant for the most part. It’s like, “Ouch,” for a lot of us out there, unless you’re buying REOs or dealing distressed homeowners that want to walk away.
The other opportunity will be and you’ve seen it already where the interest in living in those cities, the bigger cities, the Newark and many of these different cities, people are fleeing them. They’ve been fleeing them because of the pandemic. You’re going to see that continue. You’re going to start to see people that want to move from Brooklyn into a nice little residential area in Jersey. The need for flipping, even where we live here in New Hope, we vowed that we were not flipping anything for a long time or focus plus it was in the market. With everything going on, I’m looking around all the time. If I’m taking a run, I’m like, “I want to flip a property in our area.” It’s suburbia, it’s a little community. People are going to be fleeing the cities and this is where they’re going to come. To be honest with you, they’re done with that, not everyone, but you’re going to see even an increase. In terms of opportunity, looking for those beat-up properties in nice little neighborhoods that people want to live is only going to increase big time. That’s a huge opportunity, especially in New Jersey because it’s still a little more affordable than New York and those things.
The first-time homebuyer aspect of things, that’s the biggest pond to be fishing in. It’s where we’re going to see the most amounts. That’s where rent still makes the most amounts of profits for the most part if you’re going to turn into a long-term rental or try to do an Airbnb in a variety of ways. Let’s talk a little bit about the community you’ve grown. You’ve done such an amazing job growing your podcast and community. Let’s talk about your idea when you first started that. Maybe let’s say mutated because that sounds like an ugly term, but it’s a beautiful thing on how you’ve grown it and some stuff that you’ve got going on with it. Let’s talk about that, Liz.
It’s interesting because I recorded a little promo video. I was talking with Jessie and I told her that and she didn’t even know this and she’s my partner. Many years ago, I wrote a business plan. I was a social worker in school very quick. I meet all these women who emotionally, physically, mentally were abused. I was like, “This is not right.” I knew I didn’t want to be a counselor. I went through social work school and ended up going into corporate. However, it stuck a chord with me and I said, “I want to create an organization one day that supports women. At the time, it was going to be in counseling. I took a class on businesses, which was unheard of because you’re in social work school. I launched a business plan and I wrote it out. It was going to be a woman-specific organization to support women and getting them to the better self, through lots of different avenues, counseling services, and what have you.
Long story short, here we are and my good friend and I have always been drawn to supporting women, we’re chatting and we were flipping property in Philadelphia together. We were working together in real estate investing and we were like, “It would be awesome to create a community of women or even to be part of it.” We’d look for these communities and there was nothing. You’d go to these meetings or these meetups and you’d be the only woman in the room. If I’d go with my husband, they were like, “Does your husband invest?” I’m like, “No, I got him into it.” You go through that whole story. We’re like, “Let’s start a podcast.” In chance, he would start a Facebook community, but our passion is to support women in creating a financially-free and balanced life. That’s our mission and that’s the context for everything we’re doing. We started out as a passion. We didn’t even start an LLC at the beginning and then slowly into it, we were building a community and we were like, “These women want more.” This might be time to start an actual business and to give them what they’re looking for because it’s not out there.
That’s a little bit of the why behind it, but it fuels me and I love real estate, but I love what we’re doing with our community because women have bought properties, Scott. This is in the free community. This is us creating a platform. They’ve gotten out of debt, bought properties, and done business together. One’s a private lender for another woman’s new acquisition. It’s super awesome. I feel like we’re part of the community. I don’t feel like it’s all about us. That’s what we built is something where we’re trying to curate the most gracious, but wicked, smart women to give a lot of knowledge and lift each other up quite honestly. I love men. I want to make that clear. This is not about us versus them where that sometimes can go. I don’t believe that at all. I have a wonderful relationship with my husband. I work with men. I’ve had a couple of experiences, but overall I’ve had a positive experience. I came from corporate, I worked with men all the time but there’s value in creating a space for women. There’s value creating space for men, quite honestly.
The idea is to lift each other up and not to be better than or anything, but to create a space that women can see themselves in other women. What you’re trying to create is like, “If she can do it, I can do it.” Even if I have little ones or I have a full-time job, but I know I want to create some financial freedom and the statistics are staggering. I didn’t study them. This is our space, but women outlive men 6 to 8 years and there’s a lot of statistics that show women invest 40% less than men. Is that because they’re not smart enough? Of course not, that’s ridiculous. We’re not putting enough time and energy into money and investing. It starts with little girls, but we’re focused on serving women, but that’s a future vision I have is helping little girls. It’s not taboo. Why are we directing those conversations to men or a little boy? It doesn’t make sense. I can go on and on clearly about this topic, but that’s a little bit about the why.
That’s a beautiful thing is communities are key out there, especially in that aspect of investing. There are not enough female educators out there. When I put on events, I’m always, “Let’s try to get a mixture of all sexes, all races, men and women, white, black, Hispanic, whatever.” It’s a good mix. It’s always harder trying to find women a lot of times in a ratio because it’s a smaller ratio compared to male speakers out there, but it’s a beautiful passion. There needs to be more of them. More women need to take action and responsibilities in their retirement and deal phase. Don’t get me wrong. A lot of them do bear the most difficult job of all of being a mom. It’s not an easy household manager, some have called, isn’t that what I’ve heard before. It’s a beautiful thing, but there are many opportunities these days with technology and online, training, and meetup groups. You talked about getting the word out and going and doing things out there. I embrace it. That’s why I’ve got to have you on to share the message out there because half of our audience is women. Where do you think from your relationships that you’ve met and the women you helped, what do you see maybe the top couple of mind blocks or things have stopped them from doing things in the past?
I want to be general because every woman is different. We’ve interviewed over 100 women and successful women, all walks of life. You’ve got some women who are like, “F it, I’m doing this.” They’re the go-getter type of women. We’ve also interviewed women who are more cautious naturally but they figured it out. Caution plays into it. Women are super general, but overall more cautious. We don’t want to make mistakes and we’d rather not do something than do it wrong. That’s a common thread that seems to be, especially for the women who are getting blocked to get started or to grow their portfolio. I don’t think we lead from like how much money we’re making. Forget to get a group of women together. You wouldn’t be ones like, “I own 10,000 units.” That’s not the first thing to talk about. I know I talked to my husband and he’s like, “You get together a group of guys and they’re all bravado. I own this and I own that.” It’s cute because we talk a lot about it. You’re coming from the aspect of philosophical, but what role women have in society. What have we been conditioned? You’re playing that into the whole realm of nowadays society. How do you do it all?
You want more financial freedom. You’re going to outlive your husband. You’re going to need to know these things even if you don’t even know them but then you also have these other hats. You’re taking care of a house, you’re doing this and you’re doing that. How do you get it all done in a peaceful way? I could work 24 hours a day, 7 days a week before kids, but I can’t do that because I have a three-year-old and a six-year-old and I don’t want to anymore. The point being is where are you? What’s the mental block? What’s holding you back? How do you move through that with a group that’s going to support you in a safe way? That’s what we’re creating. There are tons of education out there. I’ve done flips and I can give you some tips and strategies. I’m sure there are a lot of other people who could teach you how to flip a property better. What we’re creating is a special, sacred space for women to get the support they need from a lot of different women. We’re building up a membership where they’re going to get a mentor who can help them buy large apartment buildings from a woman who’s doing it, not from someone who did it many years ago. Doing it now and it’s going to be more of an approach of a monthly approach, group support and holding women accountable, accountability and mentorship. That’s the biggest thing. If we can provide that to women in an affordable way not in like, “Pay me $50,000,” way.
Buy a house, buy your first flip for $50,000.
Go buy a property for that. There are a lot of different philosophies, a lot of good programs out there that costs quite a bit of money. When my husband and I got started, we didn’t do any of that. We made a lot of mistakes that cost us that much money. In hindsight, maybe those courses would have prevented some of that, but you’re going to spend it school of hard knocks or through a course, either way. Regardless of your philosophy, knowing where you are, where you want to be, and then what support mechanisms whether it’s through us or wherever you find it. We have 25 meetups around the country. We’ll always do those where you can go to an investor meetup, meet some local women, and get the support you need. A lot of those don’t cost anything. That’s been going on for over a year. We have ones across the country. The key is to get that support however, you can find it.
Many people, and this is not only women but guys, we talked about this comparanoia that, “I don’t match up. I shouldn’t be in the room. I’m not good enough to be here.” We all deal with those inner demons.
That is true for men and women.
Having that safe place like, “We’ve all got to start somewhere. We all put our pants or skirt on one leg at a time, depending on what you do.”
I was talking to someone, I wasn’t even saying, they’re like, “I don’t know if I can.” They told me my track record. I’m like, “Yeah, that’s true. I can speak to that.” What are we waiting for? Do we need to be this? We always can give and always can get and that’s also the community we’re building. You can give something to someone and you also can get something and get the support you need. I believe everyone has that ability, but sometimes we’re not in a room or an environment to do that or we think we have to have fifteen years’ experience doing it to give something. That’s not true. You bought a property. You have something to give to somebody who has less experience than you. There’s a lot of value in that.
That’s what I tell people all the time. People are like, “I haven’t bought a lot of real estates.” Did you buy a primary residence? Did you buy a condo for yourself? You’ve got real estate experience. You’ve got more experience there than 90% of people out there. We all know only about 5% to 10% of people do something. I know that you get invigorated. I can tell when you hear from somebody in your audience and your network they’ve gone out and jumped a hurdle and bought a property or they closed on something, they’ve had a breakthrough and that’s the biggest joy I get. I know you’re the same way you can see it coming through. You’re excited about that. That’s giving and that’s our way of helping people overcome those obstacles and you and I have made more mistakes than most people. That’s the reason it’s made us successful is the different mistakes that we have learned from, overcome and learn from others.
A ton, too many to count.
You’ve taken the community and you’ve got something cool that you’re launching. Let’s talk about that a little bit here. What have you got going on?
We’ve been building our community. We’ve not offered anything for any costs, so to speak, from a perspective of that. Andresa with my partner we’re, “Let’s take things slow.” I like to grow, but sometimes in my own way of being, I know it happens that I don’t like to get too overwhelmed. That’s something I have to work on. She’s like, “This is the time. These women need a virtual summit.” Everyone’s been asking us, “Are we doing a conference? Are we doing an investor conference?” The women in our community were like, “Soon.” Now, we’re like, “We’ve got to do something. We’ve got to pull us together.” You have little ones at home, there’s no school. I thought I was busy before. My husband and I are passing our kids back and forth. I’m like, “I have my three days.” I was working three days a week. I wasn’t working five. I have a little one who’s not in school yet. My son is in kindergarten. I’m like, “I want balance in my life.” That’s our mission. I have to live our mission or at least work hard at it. My time has gone down and we’ve created a new event, but I said, “This is worth it and we’ll make it happen.” I’m excited about it because it’s a one-day conference where we’re bringing in speakers that are going to cover three important topics, real estate investing, business operations, and self-care.
Aligned with our mission is not just about the real estate knowledge, but also the balance. We have a woman that’s amazing on self-care, she’s coming to speak. We’ve got a woman talking about mindset. I’m excited to get unstuck. We have two presentations. We asked our community what they wanted to hear about and we built the day from the suggestions. Two women talking about creative financing, one woman, we both know Jillian Sidoti, who’s awesome. Talking about raising private money legally and ethically and the psychology behind it. There’s a ton of psychology because we’ve done it. There are a lot of limiting pieces there. Another one of our active women in our community’s talking about owner financing. Scott, you, and I know the opportunities are not going to be the problem, but the creative financing is going to be it. If a woman can take away how to put a deal together creatively, that to me is going to be awesome. I’m excited about that.
Another woman talking about how to scale your business. A woman-owned construction owner in Philadelphia. She’s won tons of awards. She’s going to be talking about rehabbing a project from A to Z and then our keynotes talking about economics and how to take distressed properties and make something from it. It’s a packed day and we’ve handpicked the speakers. Everyone we asked to fill in a slot said yes. Sponsors, they’re like, “Yes.” It’s super cool. I feel like the universe came together for this because we haven’t heard too many noes, which is we’re figuring out the tech and making sure the day runs well and everyone gets what they need from it. I’m super excited about and we have early bird pricing which is $47 for a whole day of great content and you get the recording. It’s a no brainer, but we’re excited about it.
What’s the website for those?
It’s our main website, TheRealEstateInvestHER.com. Up on the top right-hand corner, you’ll see Virtual Summit and that will take to the registration page. You can learn a little more about the speakers and those things.
I’m excited about what we’re talking before we did this and you’ve got a great lineup. You’ve got great content there for you. It’s the start of it. You will find the one-day thing won’t last the next time you do it, it will be a two-day or a multiple-day event because you’ve built much momentum. You’ve built a great network across the country. We started doing individual meetup groups across the country when we launched our educational platform when we got heavy like that. It’s a great way to organically build it. It’s planting seeds, you plant a seed here in a city or a city pops up and it grows from 1 person to 5 to 50. Before, you know it you can’t go anywhere. You can’t fly to see without somebody saying, “Are you Liz out there with the InvestHER? I love it.”
It’s cute because sometimes Matt has a book and he’s doing a lot of speaking in this nut. He’ll go to conferences and he’s like, “All the women are like, ‘Where’s, Liz?’ They don’t even want to talk to me.” They’re like, “Where’s Liz? Are you Liz’s husband?” He likes the limelight and he’s like, “I’m Matt,” in a cute way. Scott, I like being in front of people. I like supporting them, but Andresa and I were clear. You know too when you start something educational, there’s either the person at the front and they’re learning from you or it’s this more collective approach and we were clear when we started. There are things that I know a lot about, but I don’t know everything about everything and we’re not going to be standing in the front, but we’re creating a circle. We’re creating a circle of women and I’ll be someone who jumps in and gives you a bunch of knowledge about something that I know about, but then I’m going to go back and the other one’s going to jump in. That’s what we were mindful of and creating. That didn’t become organic. I was like, “That’s what we want to create.” I’m not coaching people one-on-one. That is not my thing. I want to support you and help you. I don’t know everything about everything. You don’t want to be learning everything from me, certain things sure, but not everything. Go to that person they know a lot more about that than I do. That’s what we’re creating.
That is a sign of strength out there. Some people who would look at that as a weakness. “I don’t know what they don’t know.” The sign of weakness. It’s like, “I know when I know. What I don’t know, I will get you. I will direct you.” You think about Henry Ford was famous for that, “If didn’t know, but you get a phone call.” He was one phone call away from something on the floor to get the person up to talk to him. That’s the same way. You’ve got your circle of advisors to help in your community out there and that’s a beautiful thing out there.
As women, we have to let go of trying to know everything or do everything ourselves. Asking for help, we all have to learn that as human beings, but people who like to take care of everything themselves, it’s a hard one. I’ve had to learn that, ask for help. It’s not easy. You’re not superwoman. You can’t do everything.
That is a superpower being able to ask for help. Liz, we’re honored to have you on the show. What’s the best way for people to connect, go to the InvestHER website?
That’s one-way, TheRealEstateInvestHER.com. We’re active on Instagram and Facebook. We have a community, if you go to Real Estate InvestHER, reach out to me, I love hearing from people. My email is Liz@TheRealEstateInvestHER.com. We’re active in our Facebook community. Andresa and I are always jumping in. I feel like Andresa responds to everyone that messages. How do you do that? How do you respond to everybody? I don’t know if we’ll do that but it’s hard to do that. When did you grow your community? If somebody isn’t spoken to or they asked a question, no one’s gotten to them, we tend to jump into it. We’re active in our community on Facebook. That’s free and will always be free. The meetups will always be free. I always wanted to create a space. If women never wanted to give us a dime, they can get some support. That’s the way to get in touch with me.
We’re going to have you on again in the future. I’m going to give you a couple more names for potential guests. The real estate space can be pretty cutthroat in a lot of areas out there. You and I both know that, but the podcasting community is, it’s a one big happy pod family for the most part. That’s a beautiful thing out there. You’ve done a great job growing yours, growing your community and doing amazing things. We look forward to seeing how much more you grow and exponentially light the path for many female investors out there.
Scott, thank you for having me on. It’s been a pleasure.
Same here, Liz. That’s going to wrap it up for this episode. Ladies, half of our audience in Note Nation out there, check out the show, check out everything as well too, in case you know a female investor. Somebody who’s wanting to take things to the next level you’ve got a recommendation and a safe place for them to go to learn, network and gain some knowledge and hone their skills to help them grow their future. Go out and take some action. We’ll see you all at the top.
- DeRosa Group
- The Real Estate InvestHER Show
- Virtual Summit – The Real Estate InvestHER
- Instagram – The Real Estate InvestHER
- Facebook – The Real Estate InvestHER
About Elizabeth Faircloth
Liz Faircloth co-founded the DeRosa Group in 2005 with her husband, Matt. The DeRosa Group, based in Trenton, NJ, is an owner of commercial and residential property with a mission to “transform lives through real estate.” DeRosa has vast experience in bringing properties to their highest and best use, which includes repositioning single-family homes, multi-family, apartment buildings, mixed-use, retail, and office space. The company controls close to 700 units of residential and commercial assets throughout the east coast. Liz is the co-founder of The Real Estate InvestHER® community, a platform to empower women to live a financially free and balanced life through over 25 Meetups across the US and Canada and an online community and membership that offers accountability and mentorship for women to take their business to the next level! She is the co-host of the “The Real Estate InvestHER Show,” a podcast providing straight talk strategies along with inspiration from successful women who share their journey.
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