EP 672 – The Three Things Every Real Estate Investor Should Do To Market Their Business

NCS 672 | Getting Started

NCS 672 | Getting Started

 

These days, there is an overwhelming amount of media and information that may confuse a lot of new investors just getting started. In this episode, Scott Carson makes it easy for you as he breaks down just three key things you should be doing as a real estate investor just starting out. It’s all about how you market. Get the tips and tools you need to grow your network and your portfolio by tuning in!

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The Three Things Every Real Estate Investor Should Do To Market Their Business

I’m excited to be here. It is a beautiful day here in Austin, Texas. I know that it’s been a little while since we’ve done an episode. We’ve been busy with some stuff. We had our seventh time hosting Note CAMP. Note CAMP 2021 was a big success with almost 700 attendees and signs ups for it. There were lots of great speakers. A big shout out to all our speakers who were a part of that.

One of the great things that we are very proud of is the growth of that event and still doing it years later after we started it. For those that were part of that, thank you for any time, you’ve been a part of it, whether it was the first one or all of them or a variety of them. We’re glad to have you. We look forward to the next one, Note CAMP ’22. You always get that by going to NoteCAMP.live or if you want to buy the replay, you guys go to NoteCAMPReplays.com and get a ticket to next year’s event as a special promo.

One of the things I wanted to talk with you guys about is I know that many investors out there are struggling. We got so many landlords, people that have property or real estate or even notes who are having a hard time collecting rent or collecting payments or their foreclosures or evictions that they’re working towards have been kicked down the road by the government. You are not alone. There are millions of investors out there that are also facing and having issues. They’ve got to do something.

If they’re going to continue to give people free rent or allow them to stay for free, they have to do something for us investors. I’m keeping an eye on the lawsuit that’s been filed in Federal Court by landlords across the country in opposition to the extended foreclosure and eviction delays. What I wanted to talk about with you guys, it’s hard to believe too, that the show is coming up on its four-year anniversary. I thought, “What’s a better way to celebrate our four-year anniversary than start doing what we started doing when we started doing the show?” Keep on keeping on.

I’m going to be the first one to admit here. I’ve had a little bit of podfade. Steph and I have done a great job working at home, going through everything the last many months with COVID and everything else that’s out there and done well. A lot of people, investors and couples alone have struggled with, “You’re both together in a home with the kids in a lot of cases and they’re not used to that well.”

Luckily, we get along most of the time. Better than most spouses or most partners out there. There have been days, like many people, it’s hard not to get down with everything going on in the crazy world of COVID and whether you got to get vaccinated or not, and what your opinion is, how you can alienate friends and family who don’t agree with it. It is what it is. You’re entitled to your opinion and your thought. I believe it’s my body and whether I want to stick something in me or I don’t, it’s my decision.

Whether you’re right or wrong, you’re right. It’s the way I look at what are your decision is. It’s your own opinion, stuff like that, but that can also be very stressful. I think we all agree the media has led to a lot of that stress taking place. There’s nothing positive about it. It often seems like it’s trying to be shoved down our throat in a lot of facets. I don’t believe the numbers that they’re putting out and things like that. I don’t trust the media. Many people have sided with me on this. As entrepreneurs out there, you are only in control of what you can do on a day in and day out basis.

Many people have stopped watching the news. God knows that I have. I’ll read a little bit, about 30 minutes a day and then I wanted to get out of that negative programming and focus on what I can do for my business, family and my future self. I encourage you all to do that. I wanted to go back and start off at the basics. We talked about step-by-step success. I have to give a big shout-out to Erin. One of the students on it who has volunteered to come on and share her insights and allow me to spend a little time coaching her a little.

The thing you have to realize, that it’s not always an easy thing. I love what Erin shared, how she is like many people jumping on and doing side hustles. She’s driving for Uber two times a day in the morning and the afternoons making ends meet. She lives in an expensive area in San Diego, but she, like many investors, is struggling. We see this happen over and over again for people.

It was obvious at Note CAMP on the survey results, when I asked people, “How often are you marketing and emailing at your database? Is it once a day, week, month or never? What’s marketing?” The overwhelming response was what’s marketing or that they’re not marketing at all. That’s where most people get confused by is the overwhelming message. They see video, LinkedIn, Twitter, Facebook, TikTok, Instagram and it can be damn confusing. Do I need to do a video or a podcast? What do I need to do?

NCS 672 | Getting Started

Getting Started: The big thing about marketing is you can’t eat the whole elephant at once.

 

Here’s what I want to tell you. Take a deep breath. First and foremost, it can seem overwhelming, but one of the biggest things I want to tell you all to do is either you’re a new investor or struggling investor, the best thing you can do is take a deep breath and breathe for a second. My big thing about marketing is you can’t eat the whole elephant at once. How do you eat an elephant? You start one bite at a time and you do it, not on the ass end first of that elephant. You have to start somewhere and little things will help you along the way.

Block Out Your Schedule

The first thing you have to look at is your schedule because the most successful entrepreneurs, whether there are people that are reading the blog, everything that we do, all that stuff has its timeframe and delegation. I’m not doing all that stuff when I market. There are simple things that I do. When I was starting off as a new entrepreneur, still working my full-time job, what did I do to start off with? That’s where I want to go with each and everyone on here, who’s brand new to real estate and new to note investing. What are the things you can do? What are the step-by-step things that will help you find success?

The first thing was looking at your schedule. What do you have available to you? If you’re working 70 to 80 hours a week, you only may have 5 or 10 hours to market. If you’re working 40 and you’re clocking in at 8:00 and clocking out at 5:00, and you’re glad to get the hell out of dodge, you’re going to have some more time. The beauty is there are things that everybody can do around their schedule to be successful as a real estate or what we prefer, note investor.

The first thing you do is take your schedule, time block it out, put it in 30-minute increments. If you’re waking up at 7:00 AM, put from 7:00 AM to 8:00 AM, 9:00 PM at night. Everybody has from 7:00 PM to 2:00 AM. Yes, you do. If you are working a lot and don’t have time during the day between 7:00 AM and 7:00 PM, then you need to flip the other side and we’ll talk about some of the things.

The first thing is to take that schedule. An excel spreadsheet, a dry erase board or a piece of paper, flip it over Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday, across the top. From 7:00 AM down to 7:00 PM in 30-minute increments on the left side. Start blocking out things. If you take your kids to school every day from 8:00 AM to 8:30 AM, block that out. If you’re riding the bus to your job from 7:00 AM to 8:00 AM, block it out.

If you’ve got to be at your job from 9:00 AM to 5:00 PM, block that out. If you have an hour break for lunch, leave that open, but block up the 9:00 AM to 12:00 PM then 1:00 PM to 5:00 PM. Block that out Monday through Friday. You can’t do much there because you’re on the job. You got to bring home the bacon. I get it. That still leaves you times before you head to work, in the middle of the day you may have 15 to 20 minutes to get a little bit of stuff done and after-hours during your commute home or in the evening.

Let’s assume that you have the 9:00 AM to 5:00 PM. I know they say as soon as you make an asset out, you need both. I’ll hit up a hint of what we do. There are things that we all can do. The number one spot that you should be spending time and what everybody is doing. This is no matter what type of real estate or entrepreneurship, I believe is LinkedIn. LinkedIn is the hottest social media platform. It’s been like that for a while. It’s also one way to connect with your ideal audience, the avatar of investors, buyers, sellers or real estate or whatever it might be. I believe that’s the major focus.

If you’re into gaming or something like that, maybe not the best, but you want to be on Twitch or something like that or Facebook. For what we’re doing in real estate, you can go to LinkedIn in a matter of a few seconds, type in real estate investors and note investors and find thousands of people to connect with. IRA investor or private investors, you can find a ton of people to connect with on there.

We use LinkedIn for those purposes to find self-directed IRA investors and note investors, to find specific investors in a specific state. Note investor Georgia, Texas, Austin, if you want to micro that search down. One of the three things is going on in LinkedIn and making sure first and foremost, you have a complete profile. That means a good smiling face, not your logo, entity name but your smiling face.

For those of you that already have a LinkedIn profile, but it’s for work or you’re afraid people from your job may see what you have in marketing, here’s the thing I always asked you, “Does your job, your career or where you’re working at, do they offer you a retirement plan or a future?” The answer overwhelming a lot of times is no. If they don’t, go start posting on there. Put yourself as a real estate investor. I don’t care if you put back when you bought your first house.

NCS 672 | Getting Started

Getting Started: 80% of sales are made after the fifth contact. If you want your audience to pay attention, you need to get in the habit of posting.

 

“Scott, I don’t do flips and flips.” Most people’s biggest investment is going to be the primary residence. Go put that when you started learning about real estate investing or you bought your first house. Put that as an investor from that time forward. You don’t have to eliminate that you worked in a pharmacy, in publishing or whatever your main hustle will be. What you want to do is put, “I’m a real estate investor.” Put something about investing and your smiling face. If you’re afraid that your boss seeing it and fire you, then you may want to go block his ass or her ass off there, so they don’t see you.

Don’t create two LinkedIn accounts. It’s not going to work for you. Make sure you update your profile. Put something about investing, a current photo and put a little blog on there. If your boss says, “I saw that you’re posting stuff, are you leaving me?” “No, that’s my LLC for my side hobby. I like to buy rentals or fix and flips, stuff like that. That’s my side hustle LLC. That’s why I put it down there.”

They should not have an issue with it. In some cases, you might have to do an OBA. Sign an OBA, which is an Outside Business Arrangement. When I was in banking, you have to do that if you’re in some multilevel marketing or fixing, flipping or anything. Do an OBA so that it doesn’t conflict with your work schedule. We’re not telling you to do this during your work schedule.

LinkedIn is the number one spot. Why LinkedIn? Because you can go on at night, you get home, you’re sitting in traffic, you’re on the bus to and from your work or taking that extended bathroom break twelve times during the day. With your phone, you can go on LinkedIn and start connecting with the right connections.

We use LinkedIn to find investors, but we use it also to find note deals. That’s why we’re looking for special asset managers, secondary and marketing managers, chief credit risk officers or whole loan traders. Those are four searches that we do on LinkedIn. We start sending invites to those people. You have less than 300 characters. Do you want to know what to say? You should probably take one of our classes. We’re going to show you and you can copy and paste word for word what we put in there to attract asset managers.

You may only be able to send out 50 to 100 invites at a time. It depends on how many connections and how big a profile you already have on LinkedIn. If you’re a brand-new account, you may limit it to 100 a week. In others, if you’ve got a bigger one, they may allow you to do up to 100 invites in a day. That’s a lot of work, copy and pasting individually. I highly recommend, if you’ve got a few extra funds, $22 a month to sign up for Octopus CRM. This is a LinkedIn-specific Chrome plugin that works with LinkedIn exclusively.

It allows you to import 1,000 profiles. If I type in note investor, it’ll pull up 15,000 people. Allowed me to pull over 1,000 from LinkedIn into the Octopus CRM module and then it connects it where I can send invites out to connect with people up to 100 a day with my profile. Someone may be less than twenty. It also allows for you to send follow-up emails to those that have accepted your connection.

It’s a great way to automatically get connections because literally, I wake up in the morning when I sit down with my laptop, I go to LinkedIn and Octopus. I send out another 100 invites per day. The last couple of years helped me grow from 6,000 to over 26,000 connections. That’s helped us raise capital, build a database, get people to opt-in for the show, send them a copy of my book, all sorts of great stuff there but that is putting in a little bit per day.

As any kinds of business tell you, they’re constantly looking for you to prospect. That is a prospecting tool that takes less than five minutes a day. Whether you wake up before you go to work, whether you do it at your lunch break or you do it in the evenings. It’s getting it a habit. That should be one thing that you pencil in across your schedule. It’s a little bit of marketing. Have your updated LinkedIn profile and something interesting in less than 300 characters. “I’m looking to connect with other note investors. I’m looking to connect with the real estate investors in my area.” Short, sweet and simple. That’s the first thing you should do.

Establish A Database

The second thing that you should do is we all have a database that we have built. Maybe you haven’t built it very well. Maybe the building model is still on people’s business cards are in a shoebox tucked under your bed or in the closet. What you want to do is as you go out networking, we were all going out to Meetup groups or REIA clubs, those are things you should do. Going and networking, if you’re in a spot that you can get out where you’re not masked up with three masks and a gas mask to network with people, go network with people.

There are expos, conventions and things like that. If you’re going or have gone to in the past, we’ve all collected that little 2×3 inch business card. If you’ve not taken the contact information, name, address, email, cell and all that stuff and put that into a database of some sort like Excel that you could send an email to or as I prefer uploading it to a CRM tool like Keap, formerly Infusionsoft or MailChimp, which is an email service provider. You need to put those contacts into a database.

NCS 672 | Getting Started

Getting Started: Just get in the habit of starting to share a little bit. You’ll get better over time and build those marketing muscles up and start getting that communication going.

 

Email is still the number one marketing tool with a 4,400%, 4,300% or maybe a 4,200% ROI if you use it on a regular basis. Email is the number one tool that we sometimes use on a daily basis in connecting with our audience, database and also communicating, “What’s going on? Here’s an event. Here’s a webinar. Here’s a deal that we’re working on.” Email is one most important thing.

Keap.com is doing a great special. Our buddy, Darin Adams over there has a very awesome offer that you wouldn’t see on the websites. If you’re interested in adding a CRM, reach out to me. I’m glad to make the introduction and give you the link for the special discount he put together for our clients. MailChimp is a great one. It’s pretty expensive too, but you’ve got to start contacting and getting the word out to your audience.

People like, “I don’t want to market. I’m not going to bother people.” As long as you’re adding something of value, a comment on an article, news, video, case study or something that’s going on interesting, as long as you’re adding value, people are not going to be upset that you emailed them. The mass emails are great because if you send it out through a Keap or MailChimp, you can see who opened it. You can see what they clicked on. You can see their interest rates. You can see if they unsubscribed, which is a good thing. If they unsubscribe from your list, that means you’re not wasting time with anyone.

People will never know what you’re up to and what you’re doing. I’m a big believer that everybody’s a buyer, a seller and a funding source. You have to keep that in mind. Plenty of people have lazy assets sitting on the sideline, not making anything. They want to work old 401(k)s and old IRAs, making nothing. They would rather get something 4%, 6%, 8%, 10% or 12% of the money that you could possibly use and leverage their funds to take down some deals and make it a win-win. That’s why I say you’re not an investor until you start marketing on a regular basis.

Easy things on LinkedIn to get your audience to start paying attention. Posting articles, adding 2 or 3 lines of what an article is all about. You can find plenty of articles on DSNews or HousingWire.com, or Yahoo or Google, or whatever forums. Start sharing articles a little bit at a time. Bryan Ellis out of Georgia, a buddy of mine, for years sent one email out every Friday with 3 to 5 articles attached of small paragraphs on each one. Over time, it built him a 100,000-person database.

You don’t need 100,000 people on your database, but if you’ve got twenty, add value to those twenty. All you need is one to start off with. One is greater than none. If one person sees your posts, video, article or opinion, it’s growing in the right direction. Many of us want us to go viral. “Let’s go viral. I want to go viral.” We don’t want your post to go COVID. You want it to grow naturally.

Some things will have a better hit. You’ll get better at how you post and what you say as you do it. You can’t expect to become Superman overnight when you can’t even get out of bed in the morning with things. Start posting a little bit. Articles are the easiest way to start priming the pump of what you’ve got going on. We always like to split it up into simple things. Sending out an email once a week to your audience is the bare minimum, not once a month. Eighty percent of sales are made over the fifth contact. We all know this.

If you want your audience, whether it’s on social media, LinkedIn or your email to pay attention, you need to get in the habit of posting. If you only send out an email once a month, you’re not having any impact whatsoever. They’ll forget about you by the time you roll out. I wouldn’t do daily right off the bat unless you have something that’s going on. Start it off once a week, Sunday nights are good. Tuesday, Wednesday, Thursday are great follow-ups or other days of the week that have high open rates.

Start sending something out like “Everybody, I’m Scott Carson or I’m Stephanie Goodman or I’m Cody Cox. Many of you guys know that I’ve been an inactive blank for years but maybe you didn’t know that I’ve also been an active investor for the last few years.” Over the last few years, I’ve had some great deals take place. We see a lot of opportunities coming up in the next few months. I would want to keep you abreast of what’s going on in our journey. The highs, the lows and everything that’s going on. I’ll send you an email once a week. If you like it, great. If you don’t, you can unsubscribe at any time. I’m looking for my friends, family and colleagues to hold me accountable for my journey.

Something simple like less than twenty lines of text, send it out. Send that once a week. You can put an article in there and then something you got going on. Don’t try to get diarrhea of the mouth in your email. Share one article and little thing about what’s going on that week, whether it’s a deal that you did, holidays or something personal or a deal that you’re looking to take down in the near future.

Getting that habit once a week. I like Sunday nights. On Monday night, Note Night in America, which is our number one community event with people coming together. We like Sunday night at 7:00 Central. If you’re California-based, most of your list in California, you may want to send it out at 7:00 California time, which means 9:00. The beautiful thing is getting a habit of starting to share a little bit. You’ll get better over time. You build those marketing muscles up and start getting that communication going that people start looking for your emails.

If I don’t send an email, I’ll usually get a few, “Are you okay? I didn’t see the email. Where’s the link for Monday?” I’m like, “It’s the same link, NoteNightInAmerica.com for Monday night. It never changes.” The thing is, people will start following and keeping up with you. You’re not competing against me, Bill McMorrow, Eddie Speed or Donna Bauer. You’re competing against yourself. It’s you you’re doing a deal for it. It’s for your portfolio.

Getting Started: The more that you share, the more that you’re going to see success sooner.

 

I think Matthew McConaughey said it best when he got his Emmy award. He wanted to compete with himself. He was holding himself accountable. He wanted to keep growing and getting better. If you do that over time, every week, every month you do it, you’ll get a little better. Sooner or later, you look back 5, 6, 7 weeks from now, that’s a starting point, that’s less than two months. You’re going to see that, “I got better at this. My emails are getting better. My marketing is evolving and going forth and doing well.”

You got to send an email out, communicate with your audience and your network at least once a week. Maybe you do a film, a short couple of videos on YouTube, Facebook Live or something like that you share on who you are, what your focus is, what you’re doing, what your why is or your markets. There are a whole variety of things that you can share. If you ever fixed or flipped a property, rented, sold or whatever any type of investment, that’s something to talk about, your experience. You can talk about your vendors.

There’s a whole variety of things that you can do is getting started to share what’s going on and then educate your audience on what you’re doing, how you’re adding value to their lives by sharing what you’re doing and the opportunities that are available to you. Talk about spending time on LinkedIn and automating with Octopus CRM any time during the day. Sending invites out yourself at night or as you have available.

The beautiful thing about having a CRM tool is that you can write it at any time and preschedule it to go out at a later date. For me to send an email out Sunday night, I also will follow up with an email like at noon on Monday to those that didn’t open the email Sunday night. I also sent an email out an hour before. I try to get an email out by Friday at 2:00 or 2:30. I don’t want to send anything after 3:00 because the open rates drop off dramatically on Friday evening. Everybody’s having fun.

I’ll often write all those emails at once on your Thursday afternoon or Friday. I’ll schedule them. I’ll change the title a little bit, leave most of the nuts and bolts inside the body and I like to try to personalize it. “Hello, first name.” It does well going through spam filters. Sending those out, you can see who clicked on things, your open rate, who unsubscribes and emails that bounced back. That’s the important thing. Every investor should be doing this, not just note investors, every real estate investor out there.

The more that you share, the more that you’re going to see success happen to you sooner. If you want to read a good book about people, how to communicate with people and how to get the word out, read Tribes by Seth Godin. We’re all a part of different tribes. Friends, family, coworkers, kids, families, neighbors, church and community organizations, we all have a variety of tribes. Everybody’s looking for leadership. Why can’t it be you that leads? We all got tribes on social media, Facebook, Clubhouse and TikTok. Sharing what you’ve got going on is a very viable thing for you to do on a regular basis.

Utilize Video Content

You realize you’re not in the real estate space these days. You’re in the media and the marketing space. LinkedIn is the number one, social media spot for us, sharing on a regular basis. You can share a short video of up to ten minutes on there too. Email is the next biggest thing for us. The third thing is the use of video. Everything these days has videos from Twitter to Instagram. We talked about LinkedIn’s brought in on there. Video all across the board.

We all know that YouTube is the number two search engine owned by the number one search engine. If you use YouTube videos or videos that you upload to YouTube, you’re going to see a higher engagement and your videos pop up higher organically versus the paid ads that fill out the first half of the front page on Google searches. Anything below that, you’ll see these videos that do well on page 1 and page 2 of Google. You might as well utilize those strengths.

“Scott, where should I post it? I’m overwhelmed.” You’re overwhelmed because you’re like, “What should I talk about?” Here’s the best way for you to do and this is what I do want on a regular basis and recommend our students do is take a spreadsheet or a piece of paper and do a brain dump. What’s a brain dump? That’s like jotting down all sorts of different topics, you want to talk about. Things that are important to you. These videos don’t need to be long. They can be short 5 minutes, 10 minutes, 1 hour long, if you feel like talking that much.

Initially, I would start videos 2 to 5 minutes talking about one topic, one nugget, one thing of the day, your message of the day or you could do a deal of the day if you’ve got a bunch of experience. Let’s start sharing that to places. We share our videos. We’re using Zoom to record and we do live using Facebook Live. We take the recording and upload it to YouTube. We’ll do a little bit of editing to it. Put some intro, outro and the logo in the bottom corner and upload it to YouTube.

Facebook video only lasts around 24 to 48 hours at the most. Primarily 24 hours because it’s like anything else. Our videos get buried in our feeds. I rarely have anybody that goes to my Facebook profile and binges the videos that are on there. Most of the time, they go to YouTube and they binge-watch a lot of videos on YouTube. That’s where I would go. Besides uploading and sharing a video to Facebook, you do it live there. If you’re doing it through Zoom or some other type of video service, you can record it and then download it. I then reupload it to YouTube.

You do have the opportunity to have a Facebook Live and then download that video straight from Facebook. Facebook takes forever to download a video. I like recording at Zoom and hitting the live stream button to Facebook and then download the Zoom video and uploading that to YouTube because it uploads faster, and it’s a little bit more quality content video-wise coming straight from Zoom. Provided you have good audio, good microphone, good light and good internet. It’s important. Whether you’re hardwired or on your Wi-Fi, you want to make sure your internet is good to record a video.

Another thing that you want to do as well is when you upload videos to YouTube and say, “See you later.” YouTube does a great job with analytics. It’s showing you when people are on your YouTube channel. We found that most people aren’t on YouTube early in the mornings. It is usually at noon, 1:00, 2:00 or 6:00 at night. What we see is usually 11:00, noon. On Wednesday, Thursday, it’s usually 6:00 and then 3:00 on Friday. I don’t just upload the video replay and let it go live, I always set it up as a premiere, so that it goes live at my predetermined time.

With our Note Night in America, we go live streaming on YouTube a lot of time or if YouTube or Zoom is acting up, we’ll upload the video to YouTube and have it go live at noon on Tuesday. It usually when it goes live anyway, at noon on Tuesday. The schedule that we set goes live as premier because then it shows as a premier, our YouTube followers will watch it a lot of times.

We take it another step further. What’s our number one return on investment for marketing? It’s emails. We sent an email blast out to our audience who have registered for our Note Night in America webinars over the last couple of years. They get an email that goes out roughly right at noon saying, “Check out the replay. It’s going to live now.” We get a big boost of views on YouTube for people clicking over to watch the live video that’s being replayed on YouTube. You want to make sure you have a good description on your YouTube channel.

As far as keywords that will help you with organic traffic, many investors and entrepreneurs don’t even have their channel keywords picked out. That helps identify, “YouTube wants to send you views.” YouTube videos, make sure you’ve got your keywords for your channel. In the description of the actual video, make sure it’s a good description, not anything fancy. Whatever the main keyword that you’re looking to have the video be viewed for, make sure that’s in your title description. You’re going to put one URL or link into your description, then you go down and put more keywords for that specific video.

Getting Started: Everybody’s a buyer, seller, or a funding source.

 

Location and date are also important too. Start creating playlists. If you’re going to do a nugget of the day, do a nugget of the day playlist. We have a Note Night in America playlist. We have our show’s playlist. Other things like the Note CAMP and other things that we release too. With all those videos that I’ve done for the last many years, when I look at the number of videos on there and then divide that by the number of weeks in the timeframe, literally, I average out to 1 to 2 videos per week.

There are times like with Note CAMP, where I’ll record 22 videos in a four-day period. I’ll market those out afterward, 1 or 2 a day. That’s what it comes down to. You get in that habit of a weekly video, “What’s going on this week with my life?” Our buddy, Cody Cox, was doing his Friday strolls, where he was filming from his smartphone. I think he’s uploading to YouTube but he was doing Facebook Live from his smartphone talking while he strolls during his afternoon break, sharing about what’s going on in the market, what’s going on in his life, what’s going on in his note business and stuff like that. It’s a valuable thing he built a good following for.

We’ve seen one of our students that is using Sunday night to send out stuff, where they have a video included in that goes live when they email it out because it’s uploaded to YouTube and set to go live when that email goes out. Those are the basic things. I’m not saying this for note investors, this is all marketing. If you’re going to do anything, that should be your foundation. LinkedIn, if you’re doing any type of B2B or C2C, posting there on a regular basis, connecting with people, your ideal clients and avatar on there.

If you have a video that you’re doing live or you did a video a day or two, “Check out my video on this case study.” Put that in your connections. If your avatar or the person you’re connecting with on LinkedIn would find value in your episode, your video or your newsletter or article, do that. It’s a great way to grow and add value to people’s lives organically. That’s a good thing to do.

Once again, LinkedIn and trying to collect emails. You may want to create your list or an opt-in form off of MailChimp or Keap that you can post across social media. Like, “If you’d like to opt-in to my email list, I’ll be glad to send stuff to you.” As you are taking your business cards and scanning them and seeing who’s there, send them an email. “I’ve got a newsletter. I’d love to connect with you. We met at the Noteworthy Investor Summit in Vegas several years ago. I don’t know if you’re still in the business. We met at the local REIA a few weeks ago. Are you still doing stuff? We met at BNI.com, are you still doing stuff?”

Start sharing there. That’s one of the biggest things because, as I said, everybody’s a buyer, seller and funding source. The last thing you want to do is come across a deal and not have any money or anybody ready to rock and roll or your marketing ready to market that deal. That’s why LinkedIn, your email and then also the video is going to set the foundation. It’s the tripod of marketing successes to help you build those assets, start building where you’re going to be able to connect with the most amount of people.

Video on YouTube, your email’s going to have the biggest thing, but then also on LinkedIn, which is almost an open-source way for you to connect with the right people. You can also go to other things like BiggerPockets, Connected Investors, Craigslist or other things. Those things will have hit and misses. It’s the same thing with Facebook groups and LinkedIn groups. A lot of times, you’ll see people posting there. They don’t see a lot of interaction. Your Facebook page, posts in there. Post on LinkedIn something interesting, video and then your email. Those are the three things that you need to do the most as an investor to get started.

If you’re not doing those things, you’re going to run into issues where I’m not finding deals. Why are you not finding deals? Because you’re not marketing out on LinkedIn to asset managers. You’re not sending an email blast to the asset manager list that you’ve pulled. People don’t know who the heck you are. That’s the biggest thing. Don’t get me wrong, looking at deals, breaking down assets, that’s the sexy part.

“I’m looking at a portfolio of 523 notes.” Great. It literally comes down to the analogy. If a tree falls in the woods and nobody’s there, did anybody hear it? Did it fall? If you’re looking at deals, but you have nobody to market it out to, either fund your deals or to sell the deals to or even to reach out to see if they’ve got deals that they can sell you, you’re not doing anything. You’re pretending.

If you’ve got all your own money, you’re wealthy, you’ve got enough funds for that stuff, that’s a different story. If this is a hobby like, “I only want to do a little bit with my funds,” that’s your opinion. That’s totally okay with you. Most people that I know want to do bigger things. They don’t want to settle for the status quo. They want to keep moving forward, getting better, closing more deals, making more money and taking that step-by-step path to financial security or financial greatness, whatever it might be. You got to market. McDonald’s didn’t sell one billion burgers by not marketing.

That’s the thing that separates true and successful investors from the pretenders. Pretenders might do something once and then give up on it. The investors realize that they’re investing in their long-term future. They’re investing in their long-term success. Investing by putting the marketing in on a daily basis or weekly basis as a bare minimum or as they have time around their side hustle.

You’ve all probably watched Shark Tank and know who, Daymond John is, the Founder of FUBU. I couldn’t think of a better source. He waited tables at Red Lobster for eight years. I waited tables at Red Lobster in my first waiting table job in college. He would wait tables, pull a double and then come home after hours. When Red Lobster closes at 10:00, it means you’re getting home at 11:00 or 12:00. He’s working from 12:00 to 4:00, 12:00 to 3:00, 12:00 to 5:00 and sleeping in from 5:00 to 10:00. He was putting in those 4 to 5 hours every night for eight years to help him with FUBU. That’s commitment and you have to do that.

He was doing the things to grow his business, build his product, there’s market stuff to find the success. He kept at it. You have to do it. It’s a day in, day out grind. There are going to be days that you’re like, “I don’t want to do crap.” I felt like that yesterday. I was tired, worn out, I got too much sun and like, “It’s the case of the Monday’s.” The thing that kept me going and got me excited again was literally, “I got a webinar on Monday night that I need to show up for. I got 170 people that are registered that I need to show up for.”

I want to apologize to all the guys that I haven’t been showing up for the show as much as I should be. I’ve got some great interviews and done some stuff, but I have not been as focused and deliberate in my content and information sharing out there. I want to thank you all for those that follow and download and reach out. We hear a lot of great stuff from you. I’m very passionate and want to serve you guys.

I want to say, “Get ready. I’m locked, cocked and ready to rock here over the next few months. I’m getting ready to rock and roll into our fourth year of the show and our fourteenth year as a note investor this 2021.” If you love what we share, feel free to hit the share button. Share it with one person out there. Go out, be magical and take some action. We’ll see you all at the top. Thanks for reading.

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